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Adrian B Ryans

Biographic Data

ID793786
NAMEAdrian B Ryans
GIVEN NAMESAdrian B
FAMILY NAMERyans
SIGNATURERYANS A B
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS3
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR1975
LATEST PUBLICATION YEAR1980
H-INDEX1
  • A Second Look at Children and the Advertising of Premiums

    Louise A Heslop, Adrian B Ryans•ARTICLE•Journal of Consumer Research•1980

    Journal Article A Second Look at Children and the Advertising of Premiums Get access Louise A. Heslop, Louise A. Heslop Search for other works by this author on: Oxford Academic PubMed Google Scholar Adrian B. Ryans Adrian B. Ryans Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 414–420, https://doi.org/10.1086/208784 Published: 01 March 1980 Articl…

  • Consumer Dynamics in Nonprofit Organizations

    Adrian B Ryans, Charles B Weinberg•ARTICLE•Journal of Consumer Research•1978•Cited by: 3

    This study provides useful new insights on attendance behavior of theater subscribers over time. The results are described and their implications explored—both for attracting subscribers and obtaining contributors

  • Children and Commercial Persuasion

    Adrian B Ryans, Terry Deutscher•ARTICLE•Journal of Consumer Research•1975

    In their recent paper Robertson and Rossiter (1974) have reported a non-experimental study of children and commercial persuasion. This is an emotional subject of high concern to consumer, business and government groups. It is therefore critical that any research in such a topical area be very thorough, since the results are apt to be utilized without careful regard for the underlying research. Unfortunately, Robertson and Rossiter's study suffers…

  • Consumer Dynamics in Nonprofit Organizations

    Adrian B Ryans, Charles B Weinberg•ARTICLE•Journal of Consumer Research•1978•Cited by: 3

    This study provides useful new insights on attendance behavior of theater subscribers over time. The results are described and their implications explored—both for attracting subscribers and obtaining contributors

  • Children and Commercial Persuasion

    Adrian B Ryans, Terry Deutscher•ARTICLE•Journal of Consumer Research•1975

    In their recent paper Robertson and Rossiter (1974) have reported a non-experimental study of children and commercial persuasion. This is an emotional subject of high concern to consumer, business and government groups. It is therefore critical that any research in such a topical area be very thorough, since the results are apt to be utilized without careful regard for the underlying research. Unfortunately, Robertson and Rossiter's study suffers…

  • Consumer Dynamics in Nonprofit Organizations

    Adrian B Ryans, Charles B Weinberg•ARTICLE•Journal of Consumer Research•1978•Cited by: 3

    This study provides useful new insights on attendance behavior of theater subscribers over time. The results are described and their implications explored—both for attracting subscribers and obtaining contributors

  • A Second Look at Children and the Advertising of Premiums

    Louise A Heslop, Adrian B Ryans•ARTICLE•Journal of Consumer Research•1980

    Journal Article A Second Look at Children and the Advertising of Premiums Get access Louise A. Heslop, Louise A. Heslop Search for other works by this author on: Oxford Academic PubMed Google Scholar Adrian B. Ryans Adrian B. Ryans Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 414–420, https://doi.org/10.1086/208784 Published: 01 March 1980 Articl…

Advertising (3 works) · Business (3 works) · Economics (3 works) · Marketing (3 works) · Marketing (3 works) · Psychology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Attendance (1 work) · Behavioral Health and Interventions (1 work)

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