Yen-I Lee
Biographic Data
| ID | 3800915 |
|---|---|
| NAME | Yen-I Lee |
| GIVEN NAMES | Yen-I |
| FAMILY NAME | Lee |
| SIGNATURE | LEE Y |
| AFFILIATIONS | Washington State University |
| ORCID | 0000-0001-7820-6568 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Identifying Ingredients That Make Mental-Health Focused Short Videos Engaging
Increasing Empathetic Responses to Mental Health Awareness-Social Media Campaign
The negative stigma associated with mental illness among Asian Americans has been documented in many studies. This study examines, in the context of mental health awareness-social media campaigns, message cues to improve the sense of empathy toward the issue and enhance social media engagement. This study revealed via a between-subject experiment design that Asian American participants, particularly those at a low assimilation-acculturation level…
Biometric Measures as Tools for Investigating the Embodied Mind “on” Advertising
Advertising research utilizing biometric measures dates to the 1970s. This specialized area of research has tremendously grown over the years due to high interest among both academic and industry researchers. A challenge to the maturity of this area of research addressed in this article is variation in the extent to which researchers clearly ground their work in a strong scientific paradigm leading to rigorous concept explication of biometric mea…
Seeking professional help in health crises
A common challenge facing public health practitioners and communication scholars is how to best change perceptions and increase favorable attitudes and awareness of health recommendations, such as help-seeking about depression. Given the need to identify persuasive ways to communicate depression, this study examined how discrete emotions, cognition, and engaging eHealth information-seeking behavior affected US adults' intentions regarding help-se…
Encouraging Positive Dialog Toward Covid-19 Vaccines on Social Media Using Hope Appeals, Celebrity Types, and Emoticons
This study examined the effects of hope appeals, celebrity endorser types, and valence of emoticons on COVID-19 vaccine confidence, hesitancy, and intention to receive the COVID-19 vaccine. The potential moderating effects of parasocial identification were also assessed. Experiment 1 was a 2 (hope appeals: high vs. low personal relevance) x 3 (celebrity types: politicians vs. scientists vs. athletes) between-subjects experiment with a sample of U…
Fending off Unverified Accusation with Narratives
This study integrates theories of metanarration and crisis narratives to identify optimal approaches to managing uncertain and high-pressure crisis situations. An online experiment used a U.S. adult sample to examine how (1) the primary narrative in a news story about the victim and (2) the secondary narrative with different crisis narratives used by the accused organization impacted the outcomes of the organization’s public communication about t…
Exploring 360-degree virtual reality videos for CSR communication
Media Psychophysiology and Strategic Communications
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. …
Image Framing, Emoticons, and Sharing Intention for Health-Related Posts on Facebook
In response to calls for greater integration of research on the effects of visual images in the emotional and cognitive processing of health-related posts on Facebook, this study examined the questions of how gain-and-loss framed images, the valence of emoticon responses, and level of personal relevance of health topics contribute toward intentional engagement (e.g., sharing the posts) on Facebook. This study conducted a 2 (visual framing: gain v…
Living at the Speed of Mobile
A growing body of research suggests that differences between smartphones and desktop computers influence information processing outcomes. A within-subjects ( N = 64) smartphone eye-tracking experiment replicates a 2018 desktop-based study of users’ visual attention to and engagement with social media news posts. The results show that users spend less time viewing social media news posts on smartphones than desktop, and report lower levels of plea…
How College Students Assess the Threat of Infectious Diseases
Higher education institutions and their students face a wide range of infectious disease threats (IDTs). However, there is a lack of theory-driven research on how to provide communication for multiple IDTs to motivate protective action taking. To close this gap, this study focuses on college students and two IDT types: respiratory and sexually transmitted infections. We tested an IDT appraisal model with data from an online survey conducted at tw…
Uncertainty management in organizational crisis communication
Purpose Although uncertainty has been identified as a key crisis characteristic and a multi-faceted construct essential to effective crisis management research and practice, only a few studies examined publics' perceived uncertainty with a focus on crisis severity uncertainty, leaving crisis responsibility uncertainty uninvestigated in organizational crisis settings. Design/methodology/approach To close this research gap empirically, this study e…
Telling the tale
During public health crises like infectious disease outbreaks, news media and governments are responsible for informing the public about how to protect themselves. A large body of health communication research finds that persuasive narratives motivate protective behaviors, such as intentions to vaccinate. In their seminal book on crisis narratives, Seeger and Sellnow (Narratives of crisis: Telling stories of ruin and renewal. Stanford University)…
Invisible transparency
In an effort to improve transparency, Facebook changed its disclosures on in-feed native political advertisements in 2018 to include language that identifies who paid for the ad to appear. The present study (N = 120) utilized a between-participants eye-tracking experiment to assess the impact of three different disclosure conditions on Facebook users’ visual attention to the disclosure, recall of the disclosure, and the ability to identify the sp…
Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use
How to engage stakeholders effectively with different social media platforms is an important topic in strategic communication research. Grounded in uses and gratifications theory, consumption emotion theory, and temporal orientation framework, this study conducted an online survey among social media users in the United States (N = 940) to examine how individuals’ motivations, emotions, and temporal orientations in social media use might differ by…
Invisible transparency
In an effort to improve transparency, Facebook changed its disclosures on in-feed native political advertisements in 2018 to include language that identifies who paid for the ad to appear. The present study (N = 120) utilized a between-participants eye-tracking experiment to assess the impact of three different disclosure conditions on Facebook users’ visual attention to the disclosure, recall of the disclosure, and the ability to identify the sp…
Media Psychophysiology and Strategic Communications
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. …
Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use
How to engage stakeholders effectively with different social media platforms is an important topic in strategic communication research. Grounded in uses and gratifications theory, consumption emotion theory, and temporal orientation framework, this study conducted an online survey among social media users in the United States (N = 940) to examine how individuals’ motivations, emotions, and temporal orientations in social media use might differ by…
Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use
How to engage stakeholders effectively with different social media platforms is an important topic in strategic communication research. Grounded in uses and gratifications theory, consumption emotion theory, and temporal orientation framework, this study conducted an online survey among social media users in the United States (N = 940) to examine how individuals’ motivations, emotions, and temporal orientations in social media use might differ by…
Telling the tale
During public health crises like infectious disease outbreaks, news media and governments are responsible for informing the public about how to protect themselves. A large body of health communication research finds that persuasive narratives motivate protective behaviors, such as intentions to vaccinate. In their seminal book on crisis narratives, Seeger and Sellnow (Narratives of crisis: Telling stories of ruin and renewal. Stanford University)…
Invisible transparency
In an effort to improve transparency, Facebook changed its disclosures on in-feed native political advertisements in 2018 to include language that identifies who paid for the ad to appear. The present study (N = 120) utilized a between-participants eye-tracking experiment to assess the impact of three different disclosure conditions on Facebook users’ visual attention to the disclosure, recall of the disclosure, and the ability to identify the sp…
How College Students Assess the Threat of Infectious Diseases
Higher education institutions and their students face a wide range of infectious disease threats (IDTs). However, there is a lack of theory-driven research on how to provide communication for multiple IDTs to motivate protective action taking. To close this gap, this study focuses on college students and two IDT types: respiratory and sexually transmitted infections. We tested an IDT appraisal model with data from an online survey conducted at tw…
Uncertainty management in organizational crisis communication
Purpose Although uncertainty has been identified as a key crisis characteristic and a multi-faceted construct essential to effective crisis management research and practice, only a few studies examined publics' perceived uncertainty with a focus on crisis severity uncertainty, leaving crisis responsibility uncertainty uninvestigated in organizational crisis settings. Design/methodology/approach To close this research gap empirically, this study e…
Image Framing, Emoticons, and Sharing Intention for Health-Related Posts on Facebook
In response to calls for greater integration of research on the effects of visual images in the emotional and cognitive processing of health-related posts on Facebook, this study examined the questions of how gain-and-loss framed images, the valence of emoticon responses, and level of personal relevance of health topics contribute toward intentional engagement (e.g., sharing the posts) on Facebook. This study conducted a 2 (visual framing: gain v…
Living at the Speed of Mobile
A growing body of research suggests that differences between smartphones and desktop computers influence information processing outcomes. A within-subjects ( N = 64) smartphone eye-tracking experiment replicates a 2018 desktop-based study of users’ visual attention to and engagement with social media news posts. The results show that users spend less time viewing social media news posts on smartphones than desktop, and report lower levels of plea…
Fending off Unverified Accusation with Narratives
This study integrates theories of metanarration and crisis narratives to identify optimal approaches to managing uncertain and high-pressure crisis situations. An online experiment used a U.S. adult sample to examine how (1) the primary narrative in a news story about the victim and (2) the secondary narrative with different crisis narratives used by the accused organization impacted the outcomes of the organization’s public communication about t…
Exploring 360-degree virtual reality videos for CSR communication
Media Psychophysiology and Strategic Communications
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. …
Encouraging Positive Dialog Toward Covid-19 Vaccines on Social Media Using Hope Appeals, Celebrity Types, and Emoticons
This study examined the effects of hope appeals, celebrity endorser types, and valence of emoticons on COVID-19 vaccine confidence, hesitancy, and intention to receive the COVID-19 vaccine. The potential moderating effects of parasocial identification were also assessed. Experiment 1 was a 2 (hope appeals: high vs. low personal relevance) x 3 (celebrity types: politicians vs. scientists vs. athletes) between-subjects experiment with a sample of U…
Increasing Empathetic Responses to Mental Health Awareness-Social Media Campaign
The negative stigma associated with mental illness among Asian Americans has been documented in many studies. This study examines, in the context of mental health awareness-social media campaigns, message cues to improve the sense of empathy toward the issue and enhance social media engagement. This study revealed via a between-subject experiment design that Asian American participants, particularly those at a low assimilation-acculturation level…
Biometric Measures as Tools for Investigating the Embodied Mind “on” Advertising
Advertising research utilizing biometric measures dates to the 1970s. This specialized area of research has tremendously grown over the years due to high interest among both academic and industry researchers. A challenge to the maturity of this area of research addressed in this article is variation in the extent to which researchers clearly ground their work in a strong scientific paradigm leading to rigorous concept explication of biometric mea…
Seeking professional help in health crises
A common challenge facing public health practitioners and communication scholars is how to best change perceptions and increase favorable attitudes and awareness of health recommendations, such as help-seeking about depression. Given the need to identify persuasive ways to communicate depression, this study examined how discrete emotions, cognition, and engaging eHealth information-seeking behavior affected US adults' intentions regarding help-se…
Identifying Ingredients That Make Mental-Health Focused Short Videos Engaging
Psychology (14 works) · Media Influence and Health (11 works) · Social Psychology (11 works) · Political science (7 works) · Computer Science (6 works) · Public relations (6 works) · Advertising (5 works) · Business (5 works) · Sociology (5 works) · Communication in Education and Healthcare (4 works)