Encouraging Positive Dialog Toward Covid-19 Vaccines on Social Media Using Hope Appeals, Celebrity Types, and Emoticons
Bibliographic Data
| ID | 12749032 |
|---|---|
| Authors | Yen-I Lee (0000-0001-7820-6568, Washington State University, corresponding author), Ying‐Chia Hsu (0000-0002-0972-3016, Washington State University), Joe Phua (0000-0001-5883-089X, Southern Methodist University), Tai-Yee Wu (0000-0003-0905-1886, National Yang Ming Chiao Tung University), Sarah Hachman (The University of Melbourne) |
| Year | 2024 |
| Volume | 27 |
| Issue | 5 |
| Pages | 1188-1219 |
| Publication date | 2024-03-25 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Mass Communication & Society (JOURNAL) |
| Journal identifiers | ISSN: 1520-5436 • E-ISSN: 1532-7825 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/15205436.2024.2324872 |
| OpenAlex | W4395063870 |
| Language | EN |
| Citations received | 2 |
| References cited | 43 |
This study examined the effects of hope appeals, celebrity endorser types, and valence of emoticons on COVID-19 vaccine confidence, hesitancy, and intention to receive the COVID-19 vaccine. The potential moderating effects of parasocial identification were also assessed. Experiment 1 was a 2 (hope appeals: high vs. low personal relevance) x 3 (celebrity types: politicians vs. scientists vs. athletes) between-subjects experiment with a sample of U.S. adults (N = 363). Experiment 2 was a 2 (hope appeals: high vs. low personal relevance) x 3 (valence of emoticons: positive vs. neutral vs. negative) between-subjects experiment with a sample of U.S. adults (N = 369). Findings indicated that COVID-19 vaccine messages with politician endorsement and low personal relevance significantly influenced intention to receive the COVID-19 vaccine. Moreover, COVID-19 vaccine messages with neutral emoticons significantly impacted COVID-19 vaccine confidence and COVID-19 vaccine hesitancy. Parasocial identification with the endorser was also found to play a role in affecting vaccine hesitancy. Implications for future research in vaccine communication are discussed
2019-20 coronavirus outbreak · Coronavirus disease 2019 (COVID-19 · Dialog box · Internet privacy · Outbreak · Pathology · Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2 · Social media · Sociology · World Wide Web · Computer Science · Gender, Feminism, and Media · Media Influence and Health · Medicine · Misinformation and Its Impacts · Psychology · Virology
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| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |