Tai-Yee Wu
Biographic Data
| ID | 6629027 |
|---|---|
| NAME | Tai-Yee Wu |
| GIVEN NAMES | Tai-Yee |
| FAMILY NAME | Wu |
| SIGNATURE | WU T |
| AFFILIATIONS | National Yang Ming Chiao Tung University |
| ORCID | 0000-0003-0905-1886 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Encouraging Positive Dialog Toward Covid-19 Vaccines on Social Media Using Hope Appeals, Celebrity Types, and Emoticons
This study examined the effects of hope appeals, celebrity endorser types, and valence of emoticons on COVID-19 vaccine confidence, hesitancy, and intention to receive the COVID-19 vaccine. The potential moderating effects of parasocial identification were also assessed. Experiment 1 was a 2 (hope appeals: high vs. low personal relevance) x 3 (celebrity types: politicians vs. scientists vs. athletes) between-subjects experiment with a sample of U…
Check the Report and Comments
Given growing concerns regarding the spread of medical misinformation, the current research set out to assess the message effects of social media news on reader veracity assessments. A 2 (news report with hedging vs. without hedging) by 3 (uncivil vs. civil vs. no comments) between-subject experiment on Facebook users was conducted (valid N = 824). Results reveal that news hedging was more predictive of perceived credibility, news sharing, and fa…
Channels Adopted for Information Seeking during Covid-19
By adopting niche theory, this study compared social media with news media and interpersonal communication regarding their capabilities in satisfying people's information needs of daily use, surveillance, convenience, and information quality during the outbreak of COVID-19. Two methods were adopted to collect data for this study: the first was to conduct 20 intensive interviews, and the second was to administer an online survey by contracting a p…
Information Seeking and Processing during the Outbreak of Covid-19 in Taiwan
Adopting the model of risk information seeking and processing (RISP) as a theoretical framework, the objective of this study was to investigate the factors that prompted individuals' information-seeking and -processing behaviors during the COVID-19 pandemic in Taiwan. There were two unique aspects in this study: one was to adopt specific emotions to investigate the impact of negative emotions, and the other was to examine the effect of informatio…
Social media portrait-editing intentions
Proactive Opinion Expression Avoidance about Same-Sex Marriage on Social Media
This study examines Facebook users’ intentions to adopt proactive opinion expression avoidance strategies (hide a post, unfollow, temporarily snooze, and unfriend a contact) when reacting to opposing views, using the legalization of same-sex marriage in Taiwan as the focal issue. Two personal attributes—psychological reactance and willingness to self-censor—are incorporated into the technology acceptance model to verify dispositional and technolo…
The alternatives to being silent
Purpose This study integrates the spiral of silence (SoS) theory and theory of planned behavior (TPB) by examining Facebook users' opinion expression avoidance, the reactions to dissenting views without revealing one's true opinion, in the context of political discussions. The present integrative approach provides a more comprehensive framework that expands our understanding of online opinion expression and withdrawal. Design/methodology/approach…
To comment or not to comment
This study examines the effects of online anonymity and different sources of social influence on the Spiral of Silence phenomenon in online news discussions about abortion. The results ( N = 339) substantiated that technical anonymity predicts one’s perceived anonymity, but only the latter significantly increases one’s willingness to post personal opinions in the comment sections. Perceived support from other commenters was also found to reduce t…
To comment or not to comment
This study examines the effects of online anonymity and different sources of social influence on the Spiral of Silence phenomenon in online news discussions about abortion. The results ( N = 339) substantiated that technical anonymity predicts one’s perceived anonymity, but only the latter significantly increases one’s willingness to post personal opinions in the comment sections. Perceived support from other commenters was also found to reduce t…
Proactive Opinion Expression Avoidance about Same-Sex Marriage on Social Media
This study examines Facebook users’ intentions to adopt proactive opinion expression avoidance strategies (hide a post, unfollow, temporarily snooze, and unfriend a contact) when reacting to opposing views, using the legalization of same-sex marriage in Taiwan as the focal issue. Two personal attributes—psychological reactance and willingness to self-censor—are incorporated into the technology acceptance model to verify dispositional and technolo…
The alternatives to being silent
Purpose This study integrates the spiral of silence (SoS) theory and theory of planned behavior (TPB) by examining Facebook users' opinion expression avoidance, the reactions to dissenting views without revealing one's true opinion, in the context of political discussions. The present integrative approach provides a more comprehensive framework that expands our understanding of online opinion expression and withdrawal. Design/methodology/approach…
To comment or not to comment
This study examines the effects of online anonymity and different sources of social influence on the Spiral of Silence phenomenon in online news discussions about abortion. The results ( N = 339) substantiated that technical anonymity predicts one’s perceived anonymity, but only the latter significantly increases one’s willingness to post personal opinions in the comment sections. Perceived support from other commenters was also found to reduce t…
The alternatives to being silent
Purpose This study integrates the spiral of silence (SoS) theory and theory of planned behavior (TPB) by examining Facebook users' opinion expression avoidance, the reactions to dissenting views without revealing one's true opinion, in the context of political discussions. The present integrative approach provides a more comprehensive framework that expands our understanding of online opinion expression and withdrawal. Design/methodology/approach…
Social media portrait-editing intentions
Proactive Opinion Expression Avoidance about Same-Sex Marriage on Social Media
This study examines Facebook users’ intentions to adopt proactive opinion expression avoidance strategies (hide a post, unfollow, temporarily snooze, and unfriend a contact) when reacting to opposing views, using the legalization of same-sex marriage in Taiwan as the focal issue. Two personal attributes—psychological reactance and willingness to self-censor—are incorporated into the technology acceptance model to verify dispositional and technolo…
Channels Adopted for Information Seeking during Covid-19
By adopting niche theory, this study compared social media with news media and interpersonal communication regarding their capabilities in satisfying people's information needs of daily use, surveillance, convenience, and information quality during the outbreak of COVID-19. Two methods were adopted to collect data for this study: the first was to conduct 20 intensive interviews, and the second was to administer an online survey by contracting a p…
Information Seeking and Processing during the Outbreak of Covid-19 in Taiwan
Adopting the model of risk information seeking and processing (RISP) as a theoretical framework, the objective of this study was to investigate the factors that prompted individuals' information-seeking and -processing behaviors during the COVID-19 pandemic in Taiwan. There were two unique aspects in this study: one was to adopt specific emotions to investigate the impact of negative emotions, and the other was to examine the effect of informatio…
Check the Report and Comments
Given growing concerns regarding the spread of medical misinformation, the current research set out to assess the message effects of social media news on reader veracity assessments. A 2 (news report with hedging vs. without hedging) by 3 (uncivil vs. civil vs. no comments) between-subject experiment on Facebook users was conducted (valid N = 824). Results reveal that news hedging was more predictive of perceived credibility, news sharing, and fa…
Encouraging Positive Dialog Toward Covid-19 Vaccines on Social Media Using Hope Appeals, Celebrity Types, and Emoticons
This study examined the effects of hope appeals, celebrity endorser types, and valence of emoticons on COVID-19 vaccine confidence, hesitancy, and intention to receive the COVID-19 vaccine. The potential moderating effects of parasocial identification were also assessed. Experiment 1 was a 2 (hope appeals: high vs. low personal relevance) x 3 (celebrity types: politicians vs. scientists vs. athletes) between-subjects experiment with a sample of U…
Computer Science (8 works) · Psychology (8 works) · Social media (7 works) · Social Psychology (7 works) · Social Media and Politics (5 works) · Social Psychology (5 works) · Internet privacy (4 works) · Misinformation and Its Impacts (4 works) · World Wide Web (4 works) · Medicine (3 works)