Ashlee Morgan
Biographic Data
| ID | 3802930 |
|---|---|
| NAME | Ashlee Morgan |
| GIVEN NAMES | Ashlee |
| FAMILY NAME | Morgan |
| SIGNATURE | MORGAN A |
| AFFILIATIONS | Edith Cowan University |
| ORCID | 0000-0002-6351-1313 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 9 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Framing theory insights
Through the lens of framing theory, this paper explores social media and news media online narratives about a destination affected by a natural disaster. It presents original insights into the co-existence of frame coupling and frame mirroring in online content. Online news media, and local and overseas social media user-generated content (UGC) was examined. The aim of such triangulation of data, was to understand how different online sources fra…
Digital demand and digital deficit
For higher education students, developing digital literacy enhances their value to future employers and appeal in the graduate labour market. The purpose of this study was two-fold. First, to provide a tridimensional (technical, cognitive and etiquette) conceptual framework and definition of digital literacy. Second, to investigate students’ (N = 324) perceptions of their digital literacy proficiency through an online survey. Multiple linear regr…
Twitter content analysis of the Australian bushfires disaster 2019-2020
Purpose This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that m…
Terminal illness and tourism
This research note explores the contributions of scholarly research into terminal illness and tourism. Through a review of previous health tourism research, our search found very limited extant literature on tourism and life-threatening and terminal illness. Specific areas where research direction is needed include a reconceptualisation of health tourism to include notions of ill-health and its implications for the tourism industry; greater under…
Digital demand and digital deficit
For higher education students, developing digital literacy enhances their value to future employers and appeal in the graduate labour market. The purpose of this study was two-fold. First, to provide a tridimensional (technical, cognitive and etiquette) conceptual framework and definition of digital literacy. Second, to investigate students’ (N = 324) perceptions of their digital literacy proficiency through an online survey. Multiple linear regr…
Framing theory insights
Through the lens of framing theory, this paper explores social media and news media online narratives about a destination affected by a natural disaster. It presents original insights into the co-existence of frame coupling and frame mirroring in online content. Online news media, and local and overseas social media user-generated content (UGC) was examined. The aim of such triangulation of data, was to understand how different online sources fra…
Terminal illness and tourism
This research note explores the contributions of scholarly research into terminal illness and tourism. Through a review of previous health tourism research, our search found very limited extant literature on tourism and life-threatening and terminal illness. Specific areas where research direction is needed include a reconceptualisation of health tourism to include notions of ill-health and its implications for the tourism industry; greater under…
Twitter content analysis of the Australian bushfires disaster 2019-2020
Purpose This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that m…
Digital demand and digital deficit
For higher education students, developing digital literacy enhances their value to future employers and appeal in the graduate labour market. The purpose of this study was two-fold. First, to provide a tridimensional (technical, cognitive and etiquette) conceptual framework and definition of digital literacy. Second, to investigate students’ (N = 324) perceptions of their digital literacy proficiency through an online survey. Multiple linear regr…
Framing theory insights
Through the lens of framing theory, this paper explores social media and news media online narratives about a destination affected by a natural disaster. It presents original insights into the co-existence of frame coupling and frame mirroring in online content. Online news media, and local and overseas social media user-generated content (UGC) was examined. The aim of such triangulation of data, was to understand how different online sources fra…
Political science (4 works) · Business (3 works) · Tourism (3 works) · Digital Marketing and Social Media (2 works) · Public relations (2 works) · Public Relations and Crisis Communication (2 works) · Social media (2 works) · Sociology (2 works) · Advertising (1 work) · Archaeology (1 work)