Twitter content analysis of the Australian bushfires disaster 2019-2020
Futures implications
Bibliographic Data
| ID | 19554309 |
|---|---|
| Authors | Gregory Willson (Edith Cowan University, corresponding author), Violetta Wilk (0000-0001-7990-769X, Edith Cowan University), Ruth Sibson (0000-0002-4722-5034, Edith Cowan University), Ashlee Morgan (0000-0002-6351-1313, Edith Cowan University) |
| Year | 2021 |
| Volume | 7 |
| Issue | 3 |
| Pages | 350-355 |
| Publication date | 2021-11-30 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Tourism Futures (JOURNAL) |
| Journal identifiers | ISSN: 2055-5911 • E-ISSN: 2055-592X |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/jtf-10-2020-0183 |
| OpenAlex | W3177173533 |
| Language | EN |
| Citations received | 11 |
| References cited | 4 |
Purpose This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted by wildlife devastation. Negative sentiment concentrated on linking the Australian bushfires disaster to global discussions surrounding the climate emergency, and a perceived lack of political action. Originality/value Despite the intensity of media attention directed towards the Australian bushfires disaster 2019–2020, there has been little scholarly research exploring social media content specifically focused on the wildlife devastation and its association with, and implications for, the tourism industry
Archaeology · Business · Content analysis · Emergency management · Environmental resource management · Futures contract · Geography · Originality · Political science · Public relations · Qualitative research · Social media · Social science · Sociology · Tourism · Wildlife · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Public Relations and Crisis Communication · Ecology
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| Citations per year | 2.2 |
|---|---|
| Citation span | 2021 - 2025 (5) |
| Highly cited | No |