Violetta Wilk

Biographic Data

ID4641975
NAMEVioletta Wilk
GIVEN NAMESVioletta
FAMILY NAMEWilk
SIGNATUREWILK V
AFFILIATIONSEdith Cowan University
ORCID0000-0001-7990-769X
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS8
WORKS AS AUTHOR9
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX2

  • Brand transcendence through brand value co-creation exchanges within social media craft beverage brand communities

    Open AccessVioletta Wilk, Curt Gilstrap et al.ARTICLETourism Recreation Research2026

    This study explores brand transcendence through brand value co-creation within social media craft beverage brand communities across Instagram and Twitter (now X). Lexical analysis explored a total of 192,330 posts and found brand transcendence evident in the interplay between user-generated content (UGC) and brand-generated content (BGC) across social media platforms, which co-created brand value through the processes of sharing virtual cues with…

  • Tourism destination mobile applications

    Arghavan Hadinejad, Naser Pourazad et al.ARTICLETourism Recreation Research2026References: 112

    Despite the rise in destination mobile applications (apps) and their significance in the tourism sector, there remains a notable dearth of critical assessments of knowledge on the topic, which is necessary to guide future academic and industry endeavours. To bridge the gap, this research conducts a systematic review to synthesise scholarly knowledge on tourism destination mobile apps. The analysis reveals topical clusters including prototyping an…

  • Crisis planning intentions among hotel managers

    Feliani Tjong, Edmund Goh et al.ARTICLETourism Recreation Research2026References: 71

    This study investigates the motivational factors which influence future crisis planning intentions, by utilising the Theory of Planned Behaviour (TPB) as the underlying theoretical framework. This research focuses on understanding the attitudes, subjective norms, and perceived behavioural control of hotel managers’ intentions regarding future crisis planning. To enhance the TPB model, the study incorporates two additional variables: perceived ris…

  • Artificial intelligence-enabled conversational agents in tourism & hospitality

    Open AccessAbdulaziz Abdullah Mughiran Alharbi, Abdulaziz Alharbi et al.ARTICLEAsia Pacific Journal of Tourism…2025Cited by: 1References: 5

    Artificial intelligence (AI)-enabled conversational agents (AICAs) are transforming the tourism and hospitality sector. While studies focus on technical and operational aspects, there is limited exploration of consumer behaviour. This study employs the TCCM (Theory, Context, Characteristics and Methodology) framework to analyse the theoretical, contextual and methodological dimensions of AICA use. By utilising an AI-first, human-lens-second appro…

  • Framing theory insights

    Violetta Wilk, Ashlee Morgan et al.ARTICLETourism Recreation Research2025Cited by: 4References: 92

    Through the lens of framing theory, this paper explores social media and news media online narratives about a destination affected by a natural disaster. It presents original insights into the co-existence of frame coupling and frame mirroring in online content. Online news media, and local and overseas social media user-generated content (UGC) was examined. The aim of such triangulation of data, was to understand how different online sources fra…

  • Showcasing Leximancer in tourism and hospitality research

    Edmund Goh, Violetta WilkARTICLETourism Recreation Research2024

    This study showcases how the Leximancer program can be used to review Leximancer-based research published in tourism and hospitality journals during 2014-2020. Along with a Leximancer-generated concept map, a new tags' association visual analysis was also performed. This innovative method of analysis is a key contribution, as past Leximancer studies in hospitality and tourism have predominantly relied on thematic analysis only. An Insight Dashboa…

  • Exploring online destination brand advocacy

    Violetta Wilk, Saalem Sadeque et al.ARTICLETourism Recreation Research2024Cited by: 3References: 110

    This paper explores online brand advocacy (OBA) in a tourism destination context. Through a Social Influence Theory lens, it explores the ways in which residents and overseas tourists discuss Australia as a destination brand on social media. By analyzing a big dataset of social media user-generated content (UGC), this study sought to identify the key dimensions evident in positively valenced social media UGC, to see whether these dimensions varie…

  • Defining Virtual Consumerism Through Content and Sentiment Analyses

    Open AccessSezai Tunca, Violetta Wilk et al.ARTICLECyberpsychology Behavior and…2023

    This study set out to better understand virtual consumerism (VC) by applying natural language processing (NLP) methods for sentiment and content analyses. A total of 318 articles related to VC were identified on theguardian.com Web site and analyzed by text mining methodology. A thematic, content analysis using the Leximancer program was performed to explore VC as a concept, and its related concepts and concept associations. For the purposes of “…

  • Twitter content analysis of the Australian bushfires disaster 2019-2020

    Open AccessGregory Willson, Violetta Wilk et al.ARTICLEJournal of Tourism Futures2021

    Purpose This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that m…