Jef I Richards
Biographic Data
| ID | 3816418 |
|---|---|
| NAME | Jef I Richards |
| GIVEN NAMES | Jef I |
| FAMILY NAME | Richards |
| SIGNATURE | RICHARDS J I |
| AFFILIATIONS | Michigan State University |
| ORCID | 0000-0003-1319-568X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1998 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
A History of Advertising
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertiseme…
Social media alcohol advertising among underage minors
Despite U.S. alcohol industry self-regulatory guidelines prohibiting the use of models under the age 25 in alcohol advertising, brands include younger-looking models in their ads. Using social cognitive theory and the limited capacity model of mediated motivated message processing (LC4MP), we investigated the effects of alcohol ads featuring younger- and older-looking models on underage youths’ affective and cognitive processing and behavioral ou…
Redefining advertising in research and practice
With advertising practice and research changing significantly in the last decade, it is likely that the definition of advertising also needs some transformation. Rather than broadening the definition to eliminate key dimensions, this study seeks to redefine advertising by replicating Richards and Curran (2002 Richards, J., and C. Curran. 2002. Oracles on advertising: Searching for a definition. Journal of Advertising 31, no. 2: 63–77.[Taylor & Fr…
Alcohol's Getting a Bit More Social
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of mes…
Oracles on “Advertising”
Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising. Unfortunately, a discussion identifying these elements…
The Growing Commercialization of Schools
Over the past seven years there has been a tremendous influx of commercial marketing efforts in grades from kindergarten to twelfth grade. Other than anecdotal reports, little is known about the extent of these commercial efforts or about the attitudes of teachers, administrators, students, parents, and the public at large toward this increasing commercial presence. This article is intended to be the first in a series of research projects aimed a…
Alcohol's Getting a Bit More Social
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of mes…
The Growing Commercialization of Schools
Over the past seven years there has been a tremendous influx of commercial marketing efforts in grades from kindergarten to twelfth grade. Other than anecdotal reports, little is known about the extent of these commercial efforts or about the attitudes of teachers, administrators, students, parents, and the public at large toward this increasing commercial presence. This article is intended to be the first in a series of research projects aimed a…
The Growing Commercialization of Schools
Over the past seven years there has been a tremendous influx of commercial marketing efforts in grades from kindergarten to twelfth grade. Other than anecdotal reports, little is known about the extent of these commercial efforts or about the attitudes of teachers, administrators, students, parents, and the public at large toward this increasing commercial presence. This article is intended to be the first in a series of research projects aimed a…
Oracles on “Advertising”
Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising. Unfortunately, a discussion identifying these elements…
Alcohol's Getting a Bit More Social
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of mes…
Social media alcohol advertising among underage minors
Despite U.S. alcohol industry self-regulatory guidelines prohibiting the use of models under the age 25 in alcohol advertising, brands include younger-looking models in their ads. Using social cognitive theory and the limited capacity model of mediated motivated message processing (LC4MP), we investigated the effects of alcohol ads featuring younger- and older-looking models on underage youths’ affective and cognitive processing and behavioral ou…
Redefining advertising in research and practice
With advertising practice and research changing significantly in the last decade, it is likely that the definition of advertising also needs some transformation. Rather than broadening the definition to eliminate key dimensions, this study seeks to redefine advertising by replicating Richards and Curran (2002 Richards, J., and C. Curran. 2002. Oracles on advertising: Searching for a definition. Journal of Advertising 31, no. 2: 63–77.[Taylor & Fr…
A History of Advertising
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertiseme…
Business (6 works) · Advertising (5 works) · Computer Science (5 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Psychology (3 works) · Social Psychology (3 works) · Advertising research (2 works) · Behavioral Health and Interventions (2 works) · Delphi Technique in Research (2 works)