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The Growing Commercialization of Schools

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Bibliographic Data

ID9750784
AuthorsJef I Richards (0000-0003-1319-568X, The University of Texas at Austin, corresponding author), Ellen Wartella (0000-0001-6687-5422, The University of Texas at Austin), Ellen A Wartella, Cynthia R Morton (0000-0001-8367-9693, The University of Texas at Austin), CYNTHIA MORTON, Lisa Thompson (0000-0001-5073-2611), Lisa L Thompson (The University of Texas at Austin)
Year1998
Volume557
Issue1
Pages148-163
Publication date1998-05-01
Open AccessYes
TypeARTICLE
VenueThe Annals of the American Academy of Political and Social Science (JOURNAL)
Journal identifiersISSN: 0002-7162 • E-ISSN: 1552-3349
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0002716298557000012
OpenAlexW2065191711
LanguageEN
Citations received4

Over the past seven years there has been a tremendous influx of commercial marketing efforts in grades from kindergarten to twelfth grade. Other than anecdotal reports, little is known about the extent of these commercial efforts or about the attitudes of teachers, administrators, students, parents, and the public at large toward this increasing commercial presence. This article is intended to be the first in a series of research projects aimed at better understanding this phenomenon and its impact on children

Business · Commercialization · Medical education · Pedagogy · Phenomenon · Political science · Public relations · Sociology · Child Development and Digital Technology · Gender and Technology in Education · Literacy, Media, and Education · Marketing · Medicine

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Citations per year0.14
Citation span1998 - 2016 (19)
Highly citedNo

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