Cynthia R Morton
Biographic Data
| ID | 3817060 |
|---|---|
| NAME | Cynthia R Morton |
| GIVEN NAMES | Cynthia R |
| FAMILY NAME | Morton |
| SIGNATURE | MORTON C R |
| AFFILIATIONS | University of Florida |
| ORCID | 0000-0001-8367-9693 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1998 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Like the dad in the ad
Dadvertising—advertisements that portray dads as active caretakers—is predicted to be particularly relevant to men who are new or first-time fathers. This research tests a conceptual model for understanding the effects of anxiety, wishful identification, and emotional response on new and expectant dads’ empowerment, attitude toward the dadvertisement, and attitude toward the brand. Six hypotheses were tested through a between-groups experimental …
The Framing of Adoption
A qualitative content analysis method was applied to explore the frames associated with child adoption news coverage over a three-year period. The research questions examined the frame themes represented in print news stories about adoption and their prominence. An analysis of national print news publications found that child adoption coverage leaned toward regulatory and policy frames and frames about the child welfare industry. Absent from prin…
Ethnic Identity as a Predictor of Microaggressions Toward Blacks, Whites, and Hispanic LGBs by Blacks, Whites, and Hispanics
Results of the study suggest racial differences still exist when it comes to attitudes toward homosexuality in the United States. Findings indicate Black individuals hold significantly less favorable attitudes toward lesbian/gay/bisexual (LGB) individuals than non-Hispanic White individuals but not Hispanics, after controlling for demographics. Hispanic individuals' attitudes toward LGBs were not significantly different from those of non-Hispanic…
The Growing Commercialization of Schools
Over the past seven years there has been a tremendous influx of commercial marketing efforts in grades from kindergarten to twelfth grade. Other than anecdotal reports, little is known about the extent of these commercial efforts or about the attitudes of teachers, administrators, students, parents, and the public at large toward this increasing commercial presence. This article is intended to be the first in a series of research projects aimed a…
The Growing Commercialization of Schools
Over the past seven years there has been a tremendous influx of commercial marketing efforts in grades from kindergarten to twelfth grade. Other than anecdotal reports, little is known about the extent of these commercial efforts or about the attitudes of teachers, administrators, students, parents, and the public at large toward this increasing commercial presence. This article is intended to be the first in a series of research projects aimed a…
The Growing Commercialization of Schools
Over the past seven years there has been a tremendous influx of commercial marketing efforts in grades from kindergarten to twelfth grade. Other than anecdotal reports, little is known about the extent of these commercial efforts or about the attitudes of teachers, administrators, students, parents, and the public at large toward this increasing commercial presence. This article is intended to be the first in a series of research projects aimed a…
Ethnic Identity as a Predictor of Microaggressions Toward Blacks, Whites, and Hispanic LGBs by Blacks, Whites, and Hispanics
Results of the study suggest racial differences still exist when it comes to attitudes toward homosexuality in the United States. Findings indicate Black individuals hold significantly less favorable attitudes toward lesbian/gay/bisexual (LGB) individuals than non-Hispanic White individuals but not Hispanics, after controlling for demographics. Hispanic individuals' attitudes toward LGBs were not significantly different from those of non-Hispanic…
The Framing of Adoption
A qualitative content analysis method was applied to explore the frames associated with child adoption news coverage over a three-year period. The research questions examined the frame themes represented in print news stories about adoption and their prominence. An analysis of national print news publications found that child adoption coverage leaned toward regulatory and policy frames and frames about the child welfare industry. Absent from prin…
Like the dad in the ad
Dadvertising—advertisements that portray dads as active caretakers—is predicted to be particularly relevant to men who are new or first-time fathers. This research tests a conceptual model for understanding the effects of anxiety, wishful identification, and emotional response on new and expectant dads’ empowerment, attitude toward the dadvertisement, and attitude toward the brand. Six hypotheses were tested through a between-groups experimental …
Sociology (3 works) · Business (2 works) · Political science (2 works) · Psychology (2 works) · Public relations (2 works) · Social Psychology (2 works) · Advertising (1 work) · Anxiety (1 work) · Child Development and Digital Technology (1 work) · Child Welfare and Adoption (1 work)