Brandon R Mcfadden
Biographic Data
| ID | 3817101 |
|---|---|
| NAME | Brandon R Mcfadden |
| GIVEN NAMES | Brandon R |
| FAMILY NAME | Mcfadden |
| SIGNATURE | MCFADDEN B R |
| AFFILIATIONS | University of Florida |
| ORCID | 0000-0002-5993-3070 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Perceptions and preferences of U.S. wine consumers
Sustainability efforts are gaining prominence in the over $300 billion U.S. grape and wine industry. Wine packaging can account for up to a third of the total carbon footprint associated with wine production, primarily due to the use of glass bottles for packaging. A discrete choice experiment was conducted with 2,000 U.S. wine consumers to explore perceptions of alternative packaging materials for wine. The study assessed the price premiums or d…
Racial differences in knowledge, attitudes toward vaccination, and risk practices around Lyme disease in the United States
Introduction: Lyme disease (LD) incidence in the United States is highly regional, with most cases occurring in 16 high-incidence jurisdictions. LD incidence and severity of disease have been found to vary by race. This study describes racial differences in knowledge, attitudes toward vaccination, and risk practices related to LD. Methods: Four web-based surveys were conducted with adults and caregivers of children in high-incidence jurisdictions…
Assessing public opinion about controversial risks
Consumer Preferences for Low-Methane Beef
Peer feedback can decrease consumers’ willingness to pay for food
A case for measuring negative willingness to pay for consumer goods
Negative willingness to pay (WTP) has received significant attention in the environmental economics literature but generally has been ignored by economists interested in measuring consumer preferences for food and beverages. Most consumer preference studies have focused solely on WTP measures and, in most cases, have treated negative consumer responses to a product as equivalent to consumers simply not wanting to purchase it since both sentiments…
Can the updated nutrition facts label decrease sugar-sweetened beverage consumption
Sugar-sweetened beverages are the primary source of added sugar consumption in the U.S, and the Food and Drug Administration recently updated the Nutrition Facts Label to communicate the amount of added sugars in manufactured food. The changes to the Nutrition Facts Label (NFL) is concurrent with some cities implementing policies that place an excise tax on sugar-sweetened beverages. While sugar-sweetened beverages taxes may be effective at chang…
Do consumers care how a genetically engineered food was created or who created it
Impact of food choice on sodium intake patterns from multiple NHANES surveys
Cognitive biases in the assimilation of scientific information on global warming and genetically modified food
Cognitive biases in the assimilation of scientific information on global warming and genetically modified food
Do consumers care how a genetically engineered food was created or who created it
Consumer Preferences for Low-Methane Beef
A case for measuring negative willingness to pay for consumer goods
Negative willingness to pay (WTP) has received significant attention in the environmental economics literature but generally has been ignored by economists interested in measuring consumer preferences for food and beverages. Most consumer preference studies have focused solely on WTP measures and, in most cases, have treated negative consumer responses to a product as equivalent to consumers simply not wanting to purchase it since both sentiments…
Cognitive biases in the assimilation of scientific information on global warming and genetically modified food
Impact of food choice on sodium intake patterns from multiple NHANES surveys
Do consumers care how a genetically engineered food was created or who created it
Can the updated nutrition facts label decrease sugar-sweetened beverage consumption
Sugar-sweetened beverages are the primary source of added sugar consumption in the U.S, and the Food and Drug Administration recently updated the Nutrition Facts Label to communicate the amount of added sugars in manufactured food. The changes to the Nutrition Facts Label (NFL) is concurrent with some cities implementing policies that place an excise tax on sugar-sweetened beverages. While sugar-sweetened beverages taxes may be effective at chang…
A case for measuring negative willingness to pay for consumer goods
Negative willingness to pay (WTP) has received significant attention in the environmental economics literature but generally has been ignored by economists interested in measuring consumer preferences for food and beverages. Most consumer preference studies have focused solely on WTP measures and, in most cases, have treated negative consumer responses to a product as equivalent to consumers simply not wanting to purchase it since both sentiments…
Peer feedback can decrease consumers’ willingness to pay for food
Consumer Preferences for Low-Methane Beef
Racial differences in knowledge, attitudes toward vaccination, and risk practices around Lyme disease in the United States
Introduction: Lyme disease (LD) incidence in the United States is highly regional, with most cases occurring in 16 high-incidence jurisdictions. LD incidence and severity of disease have been found to vary by race. This study describes racial differences in knowledge, attitudes toward vaccination, and risk practices related to LD. Methods: Four web-based surveys were conducted with adults and caregivers of children in high-incidence jurisdictions…
Assessing public opinion about controversial risks
Perceptions and preferences of U.S. wine consumers
Sustainability efforts are gaining prominence in the over $300 billion U.S. grape and wine industry. Wine packaging can account for up to a third of the total carbon footprint associated with wine production, primarily due to the use of glass bottles for packaging. A discrete choice experiment was conducted with 2,000 U.S. wine consumers to explore perceptions of alternative packaging materials for wine. The study assessed the price premiums or d…
Business (6 works) · Economics (5 works) · Marketing (4 works) · Advertising (3 works) · Chemistry (3 works) · Computer Science (3 works) · Environmental health (3 works) · Food Science (3 works) · Medicine (3 works) · Psychology (3 works)