Zizhong Zhang
Biographic Data
| ID | 3817504 |
|---|---|
| NAME | Zizhong Zhang |
| GIVEN NAMES | Zizhong |
| FAMILY NAME | Zhang |
| SIGNATURE | ZHANG Z |
| AFFILIATIONS | Zhejiang International Studies University |
| ORCID | 0000-0002-3768-670X |
| VERIFIED | Yes |
| TOTAL WORKS | 21 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 21 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Silenced, condemned, and redirected
Drawing on Critical Race Theory and critical discourse analysis, this study examines how racism in Chinese football is silenced, condemned, and rearticulated on Chinese social media. The analysis identifies three nodal points that structure the online negotiation of racism. First, racist incidents are frequently downplayed by clubs, players, and supporters by reframing them as miscommunication or routine sporting conflict, normalizing racialized …
Unpacking the Adoption of Campus Self-Service Printing
This study explores the factors influencing users’ behavioral intention to adopt campus self-service printing, with a focus on the educational technology context. Utilizing a hybrid framework combining the innovation diffusion theory and the technology acceptance model, a survey was conducted with 868 respondents to establish a comprehensive research model. The results reveal that relative advantages, trialability, visibility, result demonstrabil…
Rethinking the “K” of K-pop
K-pop's globalization has introduced non-Korean idol groups, raising questions about identity negotiation. This study examines Blackswan and EXP Edition , analyzing how they navigate cultural boundaries and industry expectations. Negotiating with Korean audiences demands linguistic proficiency, adherence to the trainee system, and alignment with Neo-Confucian ethics, while global engagement requires flexible language-switching, global pop aesthet…
Visualizing support
“I Speak out for You”
Domestic violence is a global issue with devastating consequences, which can be mitigated through disclosure in supportive communications. Proxy disclosure, a special form of disclosure, involves individuals disclosing experiences of victims who are supportively connected with them. This study explores proxy disclosure within the context of domestic violence in Chinese online support groups. Using data from three support groups, the study employs…
Carrying Two Flags? How Social Media Users Perceive the Identity Negotiation Process of Third Culture Athletes
This study introduces the concept of “Third Culture Athletes” (TCAs) and explores how their identity negotiation processes are perceived on Chinese social media, focusing on how social media users shape perceptions of these athletes’ identities. Through critical discourse analysis of 3327 comments about Eileen Gu and 1181 comments about Tomokazu Harimoto on Zhihu , the research identifies four stages of perceived identity negotiation: anchoring, …
Consumer, Women, or Gamer? Comparing Western and Chinese Media Portrayal of Women Gamers Over a Decade
Rethinking Chinese Journalism and Soft Power in Africa
In recent years, China’s increasing media presence in Africa has garnered extensive global attention. However, there remains a significant deficiency in understanding its actual effects and theoretical implications from a China-centered perspective. The current study focuses on Chinese foreign correspondents stationed in Africa to discuss their understandings of China’s soft power strategy and its connection with media. Based on 19 semi-structure…
Hidden sufferings under entertainment
Online gaming has become a daily norm, leading to unique forms of game-bullying distinct from traditional cyberbullying due to its immersive nature and ranking systems. This study examined how game-bullying victimization (GBV... | Find, read and cite all the research you need on Tech Science Press
Probing Social Support and Self‐Disclosure Within Chinese Online Domestic Violence Support Groups
This study examines how domestic violence victims can effectively disclose their experiences in online support groups to receive meaningful support, and how community members can provide that support. Analyzing 3455 posts and 55,787 replies from Chinese domestic violence support groups using BERT model, it classifies support types and explores the relationship between disclosure topics, emotional expression, and support types through structural t…
Being tired but still Gaming? Exploring associations between gaming motivations, passion, gaming burnout and quitting intentions
Screens of Sorrow, Echoes of Spirit
This study investigates how affective fandom publics construct transcultural mourning communities following Kobe Bryant 's death. Drawing on 5 years of data from Reddit and Baidu Tieba, it examines how digital grief evolves across platforms and cultures. The analysis integrates theories of affective publics, fandom, and online mourning to conceptualize these publics as emotionally durable collectives shaped by cultural values and platform rituals…
I played I healed
Leaking my face via payment
Danmu as Parasocial Audience Engagement
This study examines danmu (bullet screens) as a form of parasocial audience engagement, focusing on two television interviews with women athletes. A textual analysis of 3513 comments identified five types of parasocial interactions: addressing the athletes, the host, other viewers, social issues, and the nation. Danmu fosters multidimensional engagement, enabling audiences to shift roles and adopt diverse communication strategies. Moreover, the s…
Constructing a New Framework for Sport and Development
Sport and development have a long and intricate relationship. Since 2022, a grassroots basketball league named “Village Basketball Association” has gained widespread attention across China and the world, and made significant contributions to local development. In this study, we examined how the VBA was narrated by the Chinese media and how its connection with local and national agendas of development was discursively constructed. By combining con…
Group-swinging as a strategic approach to curating multiple minority identities online
Building upon platform-swinging, this study introduces the concept of identity-driven “group-swinging” within a single platform, focusing on how users with multiple minority identities strategically curate corresponding identities through this process. Collecting all created and engaged posts ( n = 31,084) from 102 lesbian gamers in both lesbian gamer and female gamer groups, this research utilizes structural topic modeling to delineate their pro…
Playing to Save Sisters
Gender bias frequently exists in gaming culture, and online communities have formed separatist safe spaces to provide female players with social support. This study is based on text mining of female player communities on two platforms, Reddit and Douban. Text analysis methods containing Structural Topic Model and Linguistic Inquiry and Word Count were employed to explore how social support is presented and how topics and language features – inclu…
Investigating links between Internet literacy, Internet use, and Internet addiction among Chinese youth and adolescents in the digital age
The findings suggest that Internet overuse increases the risk of Internet addiction in youth and adolescents, while entertainment-oriented rather than education-oriented Internet use is addictive. The role of Internet literacy is complicated, with critical Internet literacy preventing the development of Internet addiction among youth and adolescents, while functional Internet literacy increasing the risk
Recommending Breast Cancer Screening to My Mum
The burgeoning eHealth campaigns and the emerging daughter-to-mother health communication necessitate a close examination of the intricate mechanism behind recommending preventive behaviors in online settings. The present study addresses existing gaps by investigating how message characteristics and platform-generated virality cues jointly influence younger females' intention to recommend breast cancer screening to their mothers. Drawing on the e…
Excavating the social representations and perceived barriers of organ donation in China over the past decade
Background: Organ donation has been claimed as a prosocial behavior to prolong the recipient's life and deliver great love. However, the supply-demand ratio of organs in China is highly unbalanced. Being entangled with multiple factors derived from individual and supra-individual levels, organ donation in China is important but sensitive. Previous scholars usually depended on obtrusive approaches to explore the facilitators and hindrances of orga…
Carrying Two Flags? How Social Media Users Perceive the Identity Negotiation Process of Third Culture Athletes
This study introduces the concept of “Third Culture Athletes” (TCAs) and explores how their identity negotiation processes are perceived on Chinese social media, focusing on how social media users shape perceptions of these athletes’ identities. Through critical discourse analysis of 3327 comments about Eileen Gu and 1181 comments about Tomokazu Harimoto on Zhihu , the research identifies four stages of perceived identity negotiation: anchoring, …
Group-swinging as a strategic approach to curating multiple minority identities online
Building upon platform-swinging, this study introduces the concept of identity-driven “group-swinging” within a single platform, focusing on how users with multiple minority identities strategically curate corresponding identities through this process. Collecting all created and engaged posts ( n = 31,084) from 102 lesbian gamers in both lesbian gamer and female gamer groups, this research utilizes structural topic modeling to delineate their pro…
Screens of Sorrow, Echoes of Spirit
This study investigates how affective fandom publics construct transcultural mourning communities following Kobe Bryant 's death. Drawing on 5 years of data from Reddit and Baidu Tieba, it examines how digital grief evolves across platforms and cultures. The analysis integrates theories of affective publics, fandom, and online mourning to conceptualize these publics as emotionally durable collectives shaped by cultural values and platform rituals…
Danmu as Parasocial Audience Engagement
This study examines danmu (bullet screens) as a form of parasocial audience engagement, focusing on two television interviews with women athletes. A textual analysis of 3513 comments identified five types of parasocial interactions: addressing the athletes, the host, other viewers, social issues, and the nation. Danmu fosters multidimensional engagement, enabling audiences to shift roles and adopt diverse communication strategies. Moreover, the s…
Excavating the social representations and perceived barriers of organ donation in China over the past decade
Background: Organ donation has been claimed as a prosocial behavior to prolong the recipient's life and deliver great love. However, the supply-demand ratio of organs in China is highly unbalanced. Being entangled with multiple factors derived from individual and supra-individual levels, organ donation in China is important but sensitive. Previous scholars usually depended on obtrusive approaches to explore the facilitators and hindrances of orga…
Playing to Save Sisters
Gender bias frequently exists in gaming culture, and online communities have formed separatist safe spaces to provide female players with social support. This study is based on text mining of female player communities on two platforms, Reddit and Douban. Text analysis methods containing Structural Topic Model and Linguistic Inquiry and Word Count were employed to explore how social support is presented and how topics and language features – inclu…
Investigating links between Internet literacy, Internet use, and Internet addiction among Chinese youth and adolescents in the digital age
The findings suggest that Internet overuse increases the risk of Internet addiction in youth and adolescents, while entertainment-oriented rather than education-oriented Internet use is addictive. The role of Internet literacy is complicated, with critical Internet literacy preventing the development of Internet addiction among youth and adolescents, while functional Internet literacy increasing the risk
Recommending Breast Cancer Screening to My Mum
The burgeoning eHealth campaigns and the emerging daughter-to-mother health communication necessitate a close examination of the intricate mechanism behind recommending preventive behaviors in online settings. The present study addresses existing gaps by investigating how message characteristics and platform-generated virality cues jointly influence younger females' intention to recommend breast cancer screening to their mothers. Drawing on the e…
I played I healed
Leaking my face via payment
Danmu as Parasocial Audience Engagement
This study examines danmu (bullet screens) as a form of parasocial audience engagement, focusing on two television interviews with women athletes. A textual analysis of 3513 comments identified five types of parasocial interactions: addressing the athletes, the host, other viewers, social issues, and the nation. Danmu fosters multidimensional engagement, enabling audiences to shift roles and adopt diverse communication strategies. Moreover, the s…
Constructing a New Framework for Sport and Development
Sport and development have a long and intricate relationship. Since 2022, a grassroots basketball league named “Village Basketball Association” has gained widespread attention across China and the world, and made significant contributions to local development. In this study, we examined how the VBA was narrated by the Chinese media and how its connection with local and national agendas of development was discursively constructed. By combining con…
Group-swinging as a strategic approach to curating multiple minority identities online
Building upon platform-swinging, this study introduces the concept of identity-driven “group-swinging” within a single platform, focusing on how users with multiple minority identities strategically curate corresponding identities through this process. Collecting all created and engaged posts ( n = 31,084) from 102 lesbian gamers in both lesbian gamer and female gamer groups, this research utilizes structural topic modeling to delineate their pro…
Visualizing support
“I Speak out for You”
Domestic violence is a global issue with devastating consequences, which can be mitigated through disclosure in supportive communications. Proxy disclosure, a special form of disclosure, involves individuals disclosing experiences of victims who are supportively connected with them. This study explores proxy disclosure within the context of domestic violence in Chinese online support groups. Using data from three support groups, the study employs…
Carrying Two Flags? How Social Media Users Perceive the Identity Negotiation Process of Third Culture Athletes
This study introduces the concept of “Third Culture Athletes” (TCAs) and explores how their identity negotiation processes are perceived on Chinese social media, focusing on how social media users shape perceptions of these athletes’ identities. Through critical discourse analysis of 3327 comments about Eileen Gu and 1181 comments about Tomokazu Harimoto on Zhihu , the research identifies four stages of perceived identity negotiation: anchoring, …
Consumer, Women, or Gamer? Comparing Western and Chinese Media Portrayal of Women Gamers Over a Decade
Rethinking Chinese Journalism and Soft Power in Africa
In recent years, China’s increasing media presence in Africa has garnered extensive global attention. However, there remains a significant deficiency in understanding its actual effects and theoretical implications from a China-centered perspective. The current study focuses on Chinese foreign correspondents stationed in Africa to discuss their understandings of China’s soft power strategy and its connection with media. Based on 19 semi-structure…
Hidden sufferings under entertainment
Online gaming has become a daily norm, leading to unique forms of game-bullying distinct from traditional cyberbullying due to its immersive nature and ranking systems. This study examined how game-bullying victimization (GBV... | Find, read and cite all the research you need on Tech Science Press
Probing Social Support and Self‐Disclosure Within Chinese Online Domestic Violence Support Groups
This study examines how domestic violence victims can effectively disclose their experiences in online support groups to receive meaningful support, and how community members can provide that support. Analyzing 3455 posts and 55,787 replies from Chinese domestic violence support groups using BERT model, it classifies support types and explores the relationship between disclosure topics, emotional expression, and support types through structural t…
Being tired but still Gaming? Exploring associations between gaming motivations, passion, gaming burnout and quitting intentions
Screens of Sorrow, Echoes of Spirit
This study investigates how affective fandom publics construct transcultural mourning communities following Kobe Bryant 's death. Drawing on 5 years of data from Reddit and Baidu Tieba, it examines how digital grief evolves across platforms and cultures. The analysis integrates theories of affective publics, fandom, and online mourning to conceptualize these publics as emotionally durable collectives shaped by cultural values and platform rituals…
Silenced, condemned, and redirected
Drawing on Critical Race Theory and critical discourse analysis, this study examines how racism in Chinese football is silenced, condemned, and rearticulated on Chinese social media. The analysis identifies three nodal points that structure the online negotiation of racism. First, racist incidents are frequently downplayed by clubs, players, and supporters by reframing them as miscommunication or routine sporting conflict, normalizing racialized …
Unpacking the Adoption of Campus Self-Service Printing
This study explores the factors influencing users’ behavioral intention to adopt campus self-service printing, with a focus on the educational technology context. Utilizing a hybrid framework combining the innovation diffusion theory and the technology acceptance model, a survey was conducted with 868 respondents to establish a comprehensive research model. The results reveal that relative advantages, trialability, visibility, result demonstrabil…
Rethinking the “K” of K-pop
K-pop's globalization has introduced non-Korean idol groups, raising questions about identity negotiation. This study examines Blackswan and EXP Edition , analyzing how they navigate cultural boundaries and industry expectations. Negotiating with Korean audiences demands linguistic proficiency, adherence to the trainee system, and alignment with Neo-Confucian ethics, while global engagement requires flexible language-switching, global pop aesthet…
Psychology (16 works) · Social Psychology (11 works) · Computer Science (8 works) · Medicine (8 works) · Sociology (8 works) · Digital Games and Media (5 works) · Political science (5 works) · World Wide Web (5 works) · Art (4 works) · Business (4 works)