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Peichi Chung

Biographic Data

ID3855524
NAMEPeichi Chung
GIVEN NAMESPeichi
FAMILY NAMEChung
SIGNATURECHUNG P
ORCID0000-0003-1848-814X
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS8
WORKS AS AUTHOR7
WORKS AS EDITOR1
FIRST PUBLICATION YEAR2000
LATEST PUBLICATION YEAR2021
H-INDEX2
  • Media Technologies for Work and Play in East Asia

    Open Access•Micky Lee, Peichi Chung•EDITOR•BOOK•Media Technologies for Work and…•2021

  • The globalization of game art in Southeast Asia

    Peichi Chung•CHAPTER•Routledge Handbook of New Media…•2015

    This chapter studies the globalization of Southeast Asian game art. In particular, it explores the circumstances of Southeast Asian identity formation as it takes place in the domain of video gaming. It analyzes the visual aesthetics of Southeast Asian games in order to examine the characteristics of Southeast Asian popular game culture. Southeast Asia has become a geographic region with growing power in new media production and consumption. The …

  • Video Games Around the World

    Ahmad Ahmadi, Toru Iwatani et al.•BOOK•Video Games Around the World•2015

    Thirty-nine essays explore the vast diversity of video game history and culture across all the world's continents. Video games have become a global industry, and their history spans dozens of national industries where foreign imports compete with domestic productions, legitimate industry contends with piracy, and national identity faces the global marketplace. This volume describes video game history and culture across every continent, with essay…

  • Internet Development and the Commercialization of Online Gaming in China

    Open Access•Peichi Chung, A Fung•CHAPTER•Gaming Globally•2013

    This chapter investigates the relationship between Internet development and the commercialization of China's online gaming industry. The purpose is to explore the state-market framework that contributes to China's emergence as a new media production center of online games in a global context. Recent literature in media globalization has suggested that it is essential to examine emerging media production centers in order to understand new interact…

  • Co-Creating Korean Wave in Southeast Asia

    Open Access•Peichi Chung, Chung Peichi•ARTICLE•Journal of Creative Communications•2013•Cited by: 5•References: 9

    This article examines the spread of South Korean popular culture throughout the digital economy of Asia, and discusses the complexity of Asia’s regionalization. The article argues that Korean Wave is a regional response to the growing complicate media globalization in Asia. The article discusses the gradual shift away from the North to the South in Asian popular culture. It identifies a cultural approach to examine regional integration between Ea…

  • The Creative Industry of Singapore

    Open Access•Peichi Chung•ARTICLE•Media International Australia•2008•References: 15

    This article examines the development of the creative industry in Singapore in the context of globalisation. In studying the application of a government-based development model that prioritises economic goals in fostering a culture-based creative industry, the article explores the effects on the complex social network when the state is involved in introducing Western globalisation into the local society of Singapore. It discusses the major govern…

  • Hollywood domination of the Chinese kung fu market

    Peichi Chung•ARTICLE•Inter-Asia Cultural Studies•2007•Cited by: 1•References: 5

    This paper examines the cultural significance of three emerging Chinese kung fu films in their recent box office success in global film market. The paper aims to provide an integrative framework that shows how Hollywood's global dominance in both film consumption and production contributes to the success of the newly Chinese Kung Fu films. Focusing on marketing strategies of Crouching Tiger, Hidden Dragon, Hero and House of Flying Daggers, this s…

  • The Cultural Other and National Identity in the Taiwanese and South Korean Media

    Open Access•Peichi Chung, Pei-chi Chung•ARTICLE•Gazette (Leiden Netherlands•2000•Cited by: 2•References: 13

    This article analyzes how images of the `Other' are created in the Taiwanese and South Korean media. Focusing on the representation of national identity in four news organizations, this study argues that the Taiwanese and South Korean media construct their national identities by means of discourses of exclusion. An intensive textual analysis of news coverage from those media shows that the construction of an essential national Self relies upon th…

  • Co-Creating Korean Wave in Southeast Asia

    Open Access•Peichi Chung, Chung Peichi•ARTICLE•Journal of Creative Communications•2013•Cited by: 5•References: 9

    This article examines the spread of South Korean popular culture throughout the digital economy of Asia, and discusses the complexity of Asia’s regionalization. The article argues that Korean Wave is a regional response to the growing complicate media globalization in Asia. The article discusses the gradual shift away from the North to the South in Asian popular culture. It identifies a cultural approach to examine regional integration between Ea…

  • The Cultural Other and National Identity in the Taiwanese and South Korean Media

    Open Access•Peichi Chung, Pei-chi Chung•ARTICLE•Gazette (Leiden Netherlands•2000•Cited by: 2•References: 13

    This article analyzes how images of the `Other' are created in the Taiwanese and South Korean media. Focusing on the representation of national identity in four news organizations, this study argues that the Taiwanese and South Korean media construct their national identities by means of discourses of exclusion. An intensive textual analysis of news coverage from those media shows that the construction of an essential national Self relies upon th…

  • Hollywood domination of the Chinese kung fu market

    Peichi Chung•ARTICLE•Inter-Asia Cultural Studies•2007•Cited by: 1•References: 5

    This paper examines the cultural significance of three emerging Chinese kung fu films in their recent box office success in global film market. The paper aims to provide an integrative framework that shows how Hollywood's global dominance in both film consumption and production contributes to the success of the newly Chinese Kung Fu films. Focusing on marketing strategies of Crouching Tiger, Hidden Dragon, Hero and House of Flying Daggers, this s…

  • The Cultural Other and National Identity in the Taiwanese and South Korean Media

    Open Access•Peichi Chung, Pei-chi Chung•ARTICLE•Gazette (Leiden Netherlands•2000•Cited by: 2•References: 13

    This article analyzes how images of the `Other' are created in the Taiwanese and South Korean media. Focusing on the representation of national identity in four news organizations, this study argues that the Taiwanese and South Korean media construct their national identities by means of discourses of exclusion. An intensive textual analysis of news coverage from those media shows that the construction of an essential national Self relies upon th…

  • Hollywood domination of the Chinese kung fu market

    Peichi Chung•ARTICLE•Inter-Asia Cultural Studies•2007•Cited by: 1•References: 5

    This paper examines the cultural significance of three emerging Chinese kung fu films in their recent box office success in global film market. The paper aims to provide an integrative framework that shows how Hollywood's global dominance in both film consumption and production contributes to the success of the newly Chinese Kung Fu films. Focusing on marketing strategies of Crouching Tiger, Hidden Dragon, Hero and House of Flying Daggers, this s…

  • The Creative Industry of Singapore

    Open Access•Peichi Chung•ARTICLE•Media International Australia•2008•References: 15

    This article examines the development of the creative industry in Singapore in the context of globalisation. In studying the application of a government-based development model that prioritises economic goals in fostering a culture-based creative industry, the article explores the effects on the complex social network when the state is involved in introducing Western globalisation into the local society of Singapore. It discusses the major govern…

  • Internet Development and the Commercialization of Online Gaming in China

    Open Access•Peichi Chung, A Fung•CHAPTER•Gaming Globally•2013

    This chapter investigates the relationship between Internet development and the commercialization of China's online gaming industry. The purpose is to explore the state-market framework that contributes to China's emergence as a new media production center of online games in a global context. Recent literature in media globalization has suggested that it is essential to examine emerging media production centers in order to understand new interact…

  • Co-Creating Korean Wave in Southeast Asia

    Open Access•Peichi Chung, Chung Peichi•ARTICLE•Journal of Creative Communications•2013•Cited by: 5•References: 9

    This article examines the spread of South Korean popular culture throughout the digital economy of Asia, and discusses the complexity of Asia’s regionalization. The article argues that Korean Wave is a regional response to the growing complicate media globalization in Asia. The article discusses the gradual shift away from the North to the South in Asian popular culture. It identifies a cultural approach to examine regional integration between Ea…

  • The globalization of game art in Southeast Asia

    Peichi Chung•CHAPTER•Routledge Handbook of New Media…•2015

    This chapter studies the globalization of Southeast Asian game art. In particular, it explores the circumstances of Southeast Asian identity formation as it takes place in the domain of video gaming. It analyzes the visual aesthetics of Southeast Asian games in order to examine the characteristics of Southeast Asian popular game culture. Southeast Asia has become a geographic region with growing power in new media production and consumption. The …

  • Video Games Around the World

    Ahmad Ahmadi, Toru Iwatani et al.•BOOK•Video Games Around the World•2015

    Thirty-nine essays explore the vast diversity of video game history and culture across all the world's continents. Video games have become a global industry, and their history spans dozens of national industries where foreign imports compete with domestic productions, legitimate industry contends with piracy, and national identity faces the global marketplace. This volume describes video game history and culture across every continent, with essay…

  • Media Technologies for Work and Play in East Asia

    Open Access•Micky Lee, Peichi Chung•EDITOR•BOOK•Media Technologies for Work and…•2021

Political science (7 works) · Asian Culture and Media Studies (6 works) · China (6 works) · Sociology (6 works) · Economics (5 works) · Geography (5 works) · Business (4 works) · Economy (4 works) · Globalization (4 works) · Law (4 works)

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