Peter Danaher
Biographic Data
| ID | 3855863 |
|---|---|
| NAME | Peter Danaher |
| GIVEN NAMES | Peter |
| FAMILY NAME | Danaher |
| SIGNATURE | DANAHER P |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2002 |
| H-INDEX | 1 |
The Future of Ratings Measurement
The new media environment is changing the ways in which television services are delivered and accessed, putting increasing strains on the long-standing conventional audience tracking methodology. Not only are people watching television in different ways, through the proliferation of services via internet and pay TV, but new recording technology is also giving them the power to select what they watch and when they watch it, even bypassing the ad b…
The Future of Ratings Measurement
The new media environment is changing the ways in which television services are delivered and accessed, putting increasing strains on the long-standing conventional audience tracking methodology. Not only are people watching television in different ways, through the proliferation of services via internet and pay TV, but new recording technology is also giving them the power to select what they watch and when they watch it, even bypassing the ad b…
The Future of Ratings Measurement
The new media environment is changing the ways in which television services are delivered and accessed, putting increasing strains on the long-standing conventional audience tracking methodology. Not only are people watching television in different ways, through the proliferation of services via internet and pay TV, but new recording technology is also giving them the power to select what they watch and when they watch it, even bypassing the ad b…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Law (1 work) · Marketing (1 work) · Marketing and Advertising Strategies (1 work) · Political science (1 work) · Public relations (1 work) · Publishing (1 work) · Sociology (1 work)