The Future of Ratings Measurement
Bibliographic Data
| ID | 5903475 |
|---|---|
| Authors | Peter Danaher, Peter J Danaher, Mark Balnaves (0000-0003-3503-342X) |
| Year | 2002 |
| Volume | 105 |
| Issue | 1 |
| Pages | 40-48 |
| Publication date | 2002-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media International Australia (JOURNAL) |
| Journal identifiers | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x0210500107 |
| OpenAlex | W1514578307 |
| Language | EN |
| Citations received | 2 |
The new media environment is changing the ways in which television services are delivered and accessed, putting increasing strains on the long-standing conventional audience tracking methodology. Not only are people watching television in different ways, through the proliferation of services via internet and pay TV, but new recording technology is also giving them the power to select what they watch and when they watch it, even bypassing the ad breaks along the way. Peter Danaher, Professor of Marketing at the University of Auckland, looks at how the ratings industry is trying to address these challenges. Professor Danaher was interviewed by Mark Balnaves
Advertising · Business · Political science · Public relations · Publishing · Sociology · The Internet · World Wide Web · Computer Science · Law · Marketing and Advertising Strategies · Marketing
| Citations per year | 0.09 |
|---|---|
| Citation span | 2004 - 2007 (4) |
| Highly cited | No |