Mark Balnaves
Biographic Data
| ID | 1305798 |
|---|---|
| NAME | Mark Balnaves |
| GIVEN NAMES | Mark |
| FAMILY NAME | Balnaves |
| SIGNATURE | BALNAVES M |
| AFFILIATIONS | The University of Notre Dame Australia |
| ORCID | 0000-0003-3503-342X |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 10 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 2 |
Super aggregators and the media supply chain
Search engines and social media came into their own from 2006. Indeed, when regulators in the United States crafted Section 230 in the 1990s to give immunity to web publishers from third-party content, they did not know that search services would become hypergiant advertising and news vehicles. In this article, the authors argue that the sudden upending of established practices in the media industries has far-reaching consequences for how audienc…
Shameful Secrets and Self-Presentation
China, like the United States, has no defined concept of privacy in its Constitution and Chinese citizens have to work out how to negotiate their presence online, just as others elsewhere do. Online privacy in China has not received strong legislative protection compared with the U.S. and European countries as privacy has never written as an individual right in China's Constitution, nor in the Civil Law. Chinese privacy perceptions and everyday p…
The politics and practice of television ratings conventions
As we now know, once you introduce audience ratings, as China has done, you have not just introduced ‘a measure’; you have introduced a huge apparatus that brings with it certain types of agreements, values and behaviours. No doubt, China's leaders saw the ratings as a neutral mechanism in mapping broadcast audiences. The history of ratings, however, is quite the opposite. It is a set of standards, values and conventions that drives particular ki…
Media professions and the new humanism
Public relations should be reconfigured to allow a richer and more varied diet—one that naturally draws ongoing intellectual nourishment from ‘epistemological, metatheoretical and methodological’ r
Introducing Ratings in Transition
There is considerable ferment surrounding audience measurement systems in Australia and internationally (Balnaves, O'Regan and Sternberg, 2002). This article identifies the range and sources of this ferment. It pinpoints several pressure points such as the constitution of ratings panels and the problems of survey fatigue in a fragmenting media environment. Consideration is also given to 'next generation' ratings measurement technologies such as t…
Beyond Exposure
Significant effort in advertising is directed towards maximising exposure - to ensure that, for example, a broadcast audience is exposed to an optimum number of messages in a media planning schedule. 'Interactivity' as it is emerging, however, has a dramatic effect on traditional assumptions about frequency and reach (how many times the message is repeated and how extensively it is received). Interactivity potentially shifts choice back to the au…
The Future of Ratings Measurement
The new media environment is changing the ways in which television services are delivered and accessed, putting increasing strains on the long-standing conventional audience tracking methodology. Not only are people watching television in different ways, through the proliferation of services via internet and pay TV, but new recording technology is also giving them the power to select what they watch and when they watch it, even bypassing the ad b…
Information, Communication and Telecommunications
Information, communication and telecommunications are all important to the lives of citizens. This paper reviews the literature on the information-seeking, communication and telecommunications behaviour of citizens and then reports on a pilot study to test empirical measures being developed by the Telecommunications Policy Research Group at RMIT As a result of the pilot study, an information-communication continuum is proposed to overcome the pro…
Media professions and the new humanism
Public relations should be reconfigured to allow a richer and more varied diet—one that naturally draws ongoing intellectual nourishment from ‘epistemological, metatheoretical and methodological’ r
Shameful Secrets and Self-Presentation
China, like the United States, has no defined concept of privacy in its Constitution and Chinese citizens have to work out how to negotiate their presence online, just as others elsewhere do. Online privacy in China has not received strong legislative protection compared with the U.S. and European countries as privacy has never written as an individual right in China's Constitution, nor in the Civil Law. Chinese privacy perceptions and everyday p…
The politics and practice of television ratings conventions
As we now know, once you introduce audience ratings, as China has done, you have not just introduced ‘a measure’; you have introduced a huge apparatus that brings with it certain types of agreements, values and behaviours. No doubt, China's leaders saw the ratings as a neutral mechanism in mapping broadcast audiences. The history of ratings, however, is quite the opposite. It is a set of standards, values and conventions that drives particular ki…
Introducing Ratings in Transition
There is considerable ferment surrounding audience measurement systems in Australia and internationally (Balnaves, O'Regan and Sternberg, 2002). This article identifies the range and sources of this ferment. It pinpoints several pressure points such as the constitution of ratings panels and the problems of survey fatigue in a fragmenting media environment. Consideration is also given to 'next generation' ratings measurement technologies such as t…
The Future of Ratings Measurement
The new media environment is changing the ways in which television services are delivered and accessed, putting increasing strains on the long-standing conventional audience tracking methodology. Not only are people watching television in different ways, through the proliferation of services via internet and pay TV, but new recording technology is also giving them the power to select what they watch and when they watch it, even bypassing the ad b…
Information, Communication and Telecommunications
Information, communication and telecommunications are all important to the lives of citizens. This paper reviews the literature on the information-seeking, communication and telecommunications behaviour of citizens and then reports on a pilot study to test empirical measures being developed by the Telecommunications Policy Research Group at RMIT As a result of the pilot study, an information-communication continuum is proposed to overcome the pro…
Introducing Ratings in Transition
There is considerable ferment surrounding audience measurement systems in Australia and internationally (Balnaves, O'Regan and Sternberg, 2002). This article identifies the range and sources of this ferment. It pinpoints several pressure points such as the constitution of ratings panels and the problems of survey fatigue in a fragmenting media environment. Consideration is also given to 'next generation' ratings measurement technologies such as t…
Beyond Exposure
Significant effort in advertising is directed towards maximising exposure - to ensure that, for example, a broadcast audience is exposed to an optimum number of messages in a media planning schedule. 'Interactivity' as it is emerging, however, has a dramatic effect on traditional assumptions about frequency and reach (how many times the message is repeated and how extensively it is received). Interactivity potentially shifts choice back to the au…
The Future of Ratings Measurement
The new media environment is changing the ways in which television services are delivered and accessed, putting increasing strains on the long-standing conventional audience tracking methodology. Not only are people watching television in different ways, through the proliferation of services via internet and pay TV, but new recording technology is also giving them the power to select what they watch and when they watch it, even bypassing the ad b…
Media professions and the new humanism
Public relations should be reconfigured to allow a richer and more varied diet—one that naturally draws ongoing intellectual nourishment from ‘epistemological, metatheoretical and methodological’ r
The politics and practice of television ratings conventions
As we now know, once you introduce audience ratings, as China has done, you have not just introduced ‘a measure’; you have introduced a huge apparatus that brings with it certain types of agreements, values and behaviours. No doubt, China's leaders saw the ratings as a neutral mechanism in mapping broadcast audiences. The history of ratings, however, is quite the opposite. It is a set of standards, values and conventions that drives particular ki…
Shameful Secrets and Self-Presentation
China, like the United States, has no defined concept of privacy in its Constitution and Chinese citizens have to work out how to negotiate their presence online, just as others elsewhere do. Online privacy in China has not received strong legislative protection compared with the U.S. and European countries as privacy has never written as an individual right in China's Constitution, nor in the Civil Law. Chinese privacy perceptions and everyday p…
Super aggregators and the media supply chain
Search engines and social media came into their own from 2006. Indeed, when regulators in the United States crafted Section 230 in the 1990s to give immunity to web publishers from third-party content, they did not know that search services would become hypergiant advertising and news vehicles. In this article, the authors argue that the sudden upending of established practices in the media industries has far-reaching consequences for how audienc…
Business (6 works) · Law (6 works) · Political science (6 works) · Advertising (5 works) · Computer Science (5 works) · Sociology (5 works) · Public relations (4 works) · Media Studies and Communication (3 works) · Social Media and Politics (3 works) · China (2 works)