Mu Hu
Biographic Data
| ID | 3861683 |
|---|---|
| NAME | Mu Hu |
| GIVEN NAMES | Mu |
| FAMILY NAME | Hu |
| SIGNATURE | HU M |
| AFFILIATIONS | West Virginia Wesleyan College |
| ORCID | 0000-0002-5935-3594 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 24 |
| WORKS AS AUTHOR | 13 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Unlocking the Future of English Learning
This study investigated Chinese EFL students’ behavioral intentions to learn English using AI-based chatbots. A total of 1052 questionnaire responses were collected from Chinese students. Structural equation modeling (SEM) was employed to assess the measurement model and test the proposed relationships. The results showed that facilitating conditions, social influence, performance expectancy, and effort expectancy were salient factors associated …
Whose bed have your boots been under? People's expected responses toward celebrities’ romantic relationship infidelity
Cultural Perspective
Although parasocial relationships (PSRs) and parasocial interactions (PSIs) have been studied around the globe, there is a paucity of research that directly compares the characteristics and consequences of these experiences in different cultures. While there is a scarcity of research directly comparing samples from different cultures, research conducted in non-Western cultures uncovered patterns that diverge from findings of studies performed in …
Parasocial Relationship Dissolution and Deterioration
This chapter discusses how media users cope with challenges to their parasocial relationships (PSRs) and PSR termination. One of the most striking characteristics of modern mass media is the formation of PSRs, the relationships between audiences and media characters and figures. Researchers from a variety of disciplines have devoted substantial efforts to understanding its initiation, development, and maintenance. First, the chapter discusses how…
Will Audiences’ Categorization of the Targets of Celebrity’s Transgression Influence Parasocial Relationships and Emotional Reactions
The present study investigates how audiences’ categorization (in-group or out-group) of the targets of a celebrity’s verbal aggression influences their parasocial relationships (PSRs) with the celebrity and emotional reactions (anger, sadness, anxiety, and happiness). Two hundred and eighty Chinese college students completed an online study. The participants reported greater PSR decrease and lower levels of happiness when the transgression target…
Investigating Blended Learning Mode in Translation Competence Development
There has long been a consensus that translation competence is a multi-componential construct, encompassing linguistic, strategic, and extra-linguistic competence. In this digitalized age, when translators are required to work with complex discourses (e.g., multimodal discourses), the cultivation of translation competence also calls for new insights apart from the traditional face-to-face teaching method. To that end, this study applies the blend…
Features of Singing in Chinese Pop and Traditional Music
Musical compositions require genre-specific sophisticated performance techniques. This paper focuses primarily on the features of Chinese pop and traditional music, based on the music genre's influence on the vocal music. To achieve this goal, the analysis methods and the Shapiro-Wilk test were used. The study involved 218 music major students from the Beijing International Art School, Shanghai Normal University, and Guangzhou College of Music. T…
The influence of apology on audiences’ reactions toward a media figure’s transgression
Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework
An investigation into audiences’ reactions to transgressions by liked and disliked media figures
Meet the media characters from another culture
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Purpose Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how. Design/methodology/approach From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural e…
The influence of a scandal on parasocial relationship, parasocial interaction, and parasocial breakup
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Purpose Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how. Design/methodology/approach From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural e…
The influence of a scandal on parasocial relationship, parasocial interaction, and parasocial breakup
An investigation into audiences’ reactions to transgressions by liked and disliked media figures
The influence of a scandal on parasocial relationship, parasocial interaction, and parasocial breakup
Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework
An investigation into audiences’ reactions to transgressions by liked and disliked media figures
Meet the media characters from another culture
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Purpose Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how. Design/methodology/approach From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural e…
The influence of apology on audiences’ reactions toward a media figure’s transgression
Features of Singing in Chinese Pop and Traditional Music
Musical compositions require genre-specific sophisticated performance techniques. This paper focuses primarily on the features of Chinese pop and traditional music, based on the music genre's influence on the vocal music. To achieve this goal, the analysis methods and the Shapiro-Wilk test were used. The study involved 218 music major students from the Beijing International Art School, Shanghai Normal University, and Guangzhou College of Music. T…
Cultural Perspective
Although parasocial relationships (PSRs) and parasocial interactions (PSIs) have been studied around the globe, there is a paucity of research that directly compares the characteristics and consequences of these experiences in different cultures. While there is a scarcity of research directly comparing samples from different cultures, research conducted in non-Western cultures uncovered patterns that diverge from findings of studies performed in …
Parasocial Relationship Dissolution and Deterioration
This chapter discusses how media users cope with challenges to their parasocial relationships (PSRs) and PSR termination. One of the most striking characteristics of modern mass media is the formation of PSRs, the relationships between audiences and media characters and figures. Researchers from a variety of disciplines have devoted substantial efforts to understanding its initiation, development, and maintenance. First, the chapter discusses how…
Will Audiences’ Categorization of the Targets of Celebrity’s Transgression Influence Parasocial Relationships and Emotional Reactions
The present study investigates how audiences’ categorization (in-group or out-group) of the targets of a celebrity’s verbal aggression influences their parasocial relationships (PSRs) with the celebrity and emotional reactions (anger, sadness, anxiety, and happiness). Two hundred and eighty Chinese college students completed an online study. The participants reported greater PSR decrease and lower levels of happiness when the transgression target…
Investigating Blended Learning Mode in Translation Competence Development
There has long been a consensus that translation competence is a multi-componential construct, encompassing linguistic, strategic, and extra-linguistic competence. In this digitalized age, when translators are required to work with complex discourses (e.g., multimodal discourses), the cultivation of translation competence also calls for new insights apart from the traditional face-to-face teaching method. To that end, this study applies the blend…
Whose bed have your boots been under? People's expected responses toward celebrities’ romantic relationship infidelity
Unlocking the Future of English Learning
This study investigated Chinese EFL students’ behavioral intentions to learn English using AI-based chatbots. A total of 1052 questionnaire responses were collected from Chinese students. Structural equation modeling (SEM) was employed to assess the measurement model and test the proposed relationships. The results showed that facilitating conditions, social influence, performance expectancy, and effort expectancy were salient factors associated …
Psychology (12 works) · Social Psychology (9 works) · Media Influence and Health (8 works) · Advertising (4 works) · Media Studies and Communication (4 works) · Social Psychology (4 works) · Art (3 works) · Computer Science (3 works) · Gender, Feminism, and Media (3 works) · Mass media (3 works)