Ulricke Gretzel
Biographic Data
| ID | 3868150 |
|---|---|
| NAME | Ulricke Gretzel |
| GIVEN NAMES | Ulricke |
| FAMILY NAME | Gretzel |
| SIGNATURE | GRETZEL U |
| AFFILIATIONS | Texas A&M University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 0 |
Wineries' Involvement in Promoting Tourism Online
Wine tourism has become an important driver of business for wineries in many regions around the world, while Texas wine regions are only starting to emerge as important tourism destinations. A study was conducted to investigate how effectively Texas wineries market tourism to their own establishments as well as in a regional context. A specific focus was placed on indications of collaborative wine tourism marketing practices on winery websites. T…
No prominent works on this page.
Wineries' Involvement in Promoting Tourism Online
Wine tourism has become an important driver of business for wineries in many regions around the world, while Texas wine regions are only starting to emerge as important tourism destinations. A study was conducted to investigate how effectively Texas wineries market tourism to their own establishments as well as in a regional context. A specific focus was placed on indications of collaborative wine tourism marketing practices on winery websites. T…
Business (1 work) · Culinary Culture and Tourism (1 work) · Horticultural and Viticultural Research (1 work) · Law (1 work) · Political science (1 work) · Tourism (1 work) · Wine Industry and Tourism (1 work)