Wineries' Involvement in Promoting Tourism Online
The case of Texas
Bibliographic Data
| ID | 5908942 |
|---|---|
| Authors | Leslie Rasch (Texas A&M University), Ulricke Gretzel (Texas A&M University) |
| Year | 2008 |
| Volume | 6 |
| Issue | 2 |
| Pages | 317-326 |
| Publication date | 2008-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | PASOS Revista de Turismo y Patrimonio Cultural (JOURNAL) |
| Journal identifiers | ISSN: 1695-7121 • E-ISSN: 1695-7121 |
| Publisher | University of La Laguna (PUBLISHER • ES) |
| DOI | 10.25145/j.pasos.2008.06.024 |
| OpenAlex | W2140957735 |
| Language | EN |
| References cited | 5 |
Wine tourism has become an important driver of business for wineries in many regions around the world, while Texas wine regions are only starting to emerge as important tourism destinations. A study was conducted to investigate how effectively Texas wineries market tourism to their own establishments as well as in a regional context. A specific focus was placed on indications of collaborative wine tourism marketing practices on winery websites. The results indicate that wineries provide basic visitor information but are missing out on strategic opportunities to market wine tourism to their areas
Business · Political science · Tourism · Culinary Culture and Tourism · Horticultural and Viticultural Research · Law · Wine Industry and Tourism
| Highly cited | No |
|---|