De Souza Gomes
Biographic Data
| ID | 3868419 |
|---|---|
| NAME | De Souza Gomes |
| GIVEN NAMES | De Souza |
| FAMILY NAME | Gomes |
| SIGNATURE | GOMES S |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
Understanding consumers' reluctance to purchase hotel services online
The tourism product buying process, such as hotel services, is surrounded by risks. This occurs largely due to the intrinsic characteristics of the industry itself, particularly concerning the lack of physical evidence of the product offered. Thus, this study investigates the extent to which the acquisition of hotel services via the internet can still be perceived as a risky practice. Therefore, the purpose herein is to understand more deeply con…
No prominent works on this page.
Understanding consumers' reluctance to purchase hotel services online
The tourism product buying process, such as hotel services, is surrounded by risks. This occurs largely due to the intrinsic characteristics of the industry itself, particularly concerning the lack of physical evidence of the product offered. Thus, this study investigates the extent to which the acquisition of hotel services via the internet can still be perceived as a risky practice. Therefore, the purpose herein is to understand more deeply con…
Advertising (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works) · Digital Marketing and Social Media (1 works) · E-commerce (1 works) · Economics (1 works) · Marketing (1 works) · Microeconomics (1 works) · Perception (1 works)