Understanding consumers' reluctance to purchase hotel services online
What Makes It So Risky
Bibliographic Data
| ID | 5908433 |
|---|---|
| Authors | De Souza Gomes, André Silva (0000-0003-2092-801X), André Ribeiro Da Silva (0000-0002-2167-9345, Universidade Federal de Pernambuco), Maria De Lourdes Barbosa, Maria de Lourdes de Azevedo Barbosa (0000-0002-1790-380X, Universidade Federal de Pernambuco) |
| Year | 2016 |
| Volume | 14 |
| Issue | 5 |
| Pages | 1253-1266 |
| Publication date | 2016-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | PASOS Revista de Turismo y Patrimonio Cultural (JOURNAL) |
| Journal identifiers | ISSN: 1695-7121 • E-ISSN: 1695-7121 |
| Publisher | University of La Laguna (PUBLISHER • ES) |
| DOI | 10.25145/j.pasos.2016.14.084 |
| OpenAlex | W2580453859 |
| Language | EN |
| References cited | 5 |
The tourism product buying process, such as hotel services, is surrounded by risks. This occurs largely due to the intrinsic characteristics of the industry itself, particularly concerning the lack of physical evidence of the product offered. Thus, this study investigates the extent to which the acquisition of hotel services via the internet can still be perceived as a risky practice. Therefore, the purpose herein is to understand more deeply consumers' core hesitations toward the virtual environment. Data was collected through an online survey, carried out with 305 Brazilian consumers, and analyzed by using the Preference Ranking Organization Method for Enrichment Evaluation -PROMETHEE The results led to the identification of four different consumer profiles that, in turn, appeared to be strongly associated with the main dimensions of risk pointed out by
Advertising · Business · Consumer behaviour · E-commerce · Economics · Microeconomics · Perception · Preference · Risk perception · Tourism · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Technology Adoption and User Behaviour · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |