Maya Adam
Biographic Data
| ID | 3887085 |
|---|---|
| NAME | Maya Adam |
| GIVEN NAMES | Maya |
| FAMILY NAME | Adam |
| SIGNATURE | ADAM M |
| AFFILIATIONS | Heidelberg University |
| ORCID | 0000-0001-5563-421X |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 14 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
An Exploration of Eating Habits, Body Image, and Overall Wellness in Female Ballerinas Following the Covid-19 Pandemic
Psychological stress, negative body image, and mental health issues have increased post-pandemic, particularly among young women. However, evidence suggests that female ballet dancers – a high-risk group for eating disorders – may have developed a new, more positive perception of the ‘ballerina body’ during this period. We assembled a 128-item online survey on REDCap that included The Body Uneasiness Test (BUT), Eating Disorder Inventory (EDI), a…
Parent engagement with a short, animated storytelling video aimed at reducing stigma towards transgender children and adolescents
Transgender adolescents commonly experience hate speech on social media, contributing to transphobia and adverse health outcomes. While social media can increase polarization and stigma towards vulnerable groups, they may also facilitate intergroup contact. Short, animated storytelling (SAS) videos have shown promising stigma-reducing effects. However, there is scarce evidence on viewers’ engagement with these videos. This study evaluates the vol…
Protecting global health partnerships in the era of destructive nationalism
"Article signat per xx autors/es: Maya Adam ,Desiree LaBeaud,Nokwanele Mbewu,Jennifer Gates,Randall Waechter,Mercy J. Borbor-Cordova,Lydiah Kibe,Sonia Alvarez,Annie Dori,Anil S. Bilimale,Meggie Mwoka,Jessica Deffler,Michele Spring,Avriel R. Diaz,Rachael Farquhar,Willy Dunbar,Comfort R. Phiri,Valerie A. Luzadis,Nicole Redvers,Cristina Alonso,Rosemary Rochford,Rachel Lowe,Kareem Coomansingh,Moses Laman,Rebeca Sultana,Sadie Ryan,Amaya L. Bustinduy,A…
Effects of scalable, wordless, short, animated storytelling videos on hope in China
Background: People with higher levels of hope are more likely to be vaccinated. Short, animated story (SAS) videos have shown promise for communicating health messages and boosting hope in certain populations. We explored the potential of scalable SAS vaccine promotion videos for boosting hope levels among Chinese adults. Methods: In this single-blind, parallel-group, randomised controlled trial, we recruited adults from China through quota sampl…
Participant engagement with a short, wordless, animated video on Covid-19 prevention
COVID-19 misinformation has spread rapidly across social media. To counter misinformation, we designed a short, wordless and animated video (called the CoVideo) to deliver scientifically informed and emotionally compelling information about preventive COVID-19 behaviours. After 15 163 online participants were recruited from Germany, Mexico, Spain, the UK and the USA, we offered participants in the attention placebo control (APC) and do-nothing ar…
The effect of a short, animated story-based video on Covid-19 vaccine hesitancy
Introduction: Exposure to a high volume of vaccine misinformation on social media can have a negative effect on vaccine confidence and rates. To counteract misinformation, we designed a collage of three short, animated story-based (SAS) videos to convey scientifically informed and accessible information about COVID-19 vaccine applicable to a social media context. Methods and analysis: We will conduct an online randomized controlled trial primaril…
The effect of malaria on childhood anemia in a quasi-experimental study of 7,384 twins from 23 Sub-Saharan African countries
Background Young children in Sub-Saharan Africa (SSA), particularly those from resource-limited settings, are heavily burdened by anemia and malaria. While malaria infected children frequently become anemic (hemoglobin < 110 g/L), anemia is a strongly multifactorial disease with many other risk factors than malaria. Due to the complex and often overlapping contributors to anemia, it remains challenging to isolate the true impact of malaria on pop…
“The Videos Gave Weight to Our Work”
Mobile health (mHealth) interventions are increasingly used to support community health workers (CHWs) in low-and middle-income countries. As near-peers within their communities, the credibility of CHWs is sometimes questioned—a recognized barrier to their efficacy. Nested within a large, randomized-controlled trial, this qualitative study captured the experiences of South African CHWs, called “Mentor-Mothers,” using tablets and animated videos t…
Optimizing knowledge and behavioral intention of women and their partners in the perinatal period in South Africa
This trial has been prospectively registered on the Pan African Clinical Trials Registry (PACTR), with the registration number PACTR202203673222680 . Registration date: 14 March 2022. TRIAL REGISTRATION WHO DATA SET: Registry - Pan African Clinical Trials Registry (PACTR). Date: 14 March 2022. Secondary identification number - grant number: GCCSOAFMNH1. Source of support: Science for Africa Foundation. Primary sponsor - Clinton Health Access Init…
Effect of a story-based, animated video to reduce added sugar consumption
BACKGROUND: Short and animated story-based (SAS) videos, which can be rapidly distributed through social media channels, are a novel and promising strategy for promoting health behaviors. In this study, we evaluate the effectiveness of a SAS video intervention to reduce the consumption of added sugars. METHODS: In December 2020, we randomized 4159 English-speaking participants from the United Kingdom (1:1:1) to a sugar intervention video, a conte…
Design preferences for global scale
Our findings suggest that global learners may be willing to accept simplified visuals, designed for broad cross-cultural acceptability, especially if the content is localized in other ways, such as through the use of locally resonating narratives and voiceovers. Diverse, inclusive portrayals of age, gender roles and family structure were preferred
Design for extreme scalability
T o scale globally, public health communication interventions must capture the public' s attention, meet them where they consume information and convey reliable messages in ways that are accessible across languages, ages, cultural affiliations and education levels. Novel approaches are needed to ensure that such interventions are developed and deployed quickly, sidestepping the typical delays associated with sluggish public health campaigns. Dela…
If he sees it with his own eyes, he will understand’
A growing body of literature urges policymakers, practitioners and scientists to consider gender in the design and evaluation of health interventions. We report findings from formative research to develop and refine an mHealth maternal nutrition intervention in Nouna, Burkina Faso, one of the world’s most resource-poor settings. Gender was not an initial research focus, but emerged as highly salient during data collection, and thus guided lines o…
Community health workers’ experiences of using video teaching tools during home visits—A pilot study
Innovations in health, such as the use of tablet computers, show promise in broadening the scope of work of community health workers (CHWs), and play an important role in keeping CHWs and their clients up to date with advancements in health. While the use of mobile phones and tablets is innovative, the applicability of these technologies in different contexts remains poorly understood. Furthermore, little is known about the acceptability and feas…
Community health workers’ experiences of using video teaching tools during home visits—A pilot study
Innovations in health, such as the use of tablet computers, show promise in broadening the scope of work of community health workers (CHWs), and play an important role in keeping CHWs and their clients up to date with advancements in health. While the use of mobile phones and tablets is innovative, the applicability of these technologies in different contexts remains poorly understood. Furthermore, little is known about the acceptability and feas…
Community health workers’ experiences of using video teaching tools during home visits—A pilot study
Innovations in health, such as the use of tablet computers, show promise in broadening the scope of work of community health workers (CHWs), and play an important role in keeping CHWs and their clients up to date with advancements in health. While the use of mobile phones and tablets is innovative, the applicability of these technologies in different contexts remains poorly understood. Furthermore, little is known about the acceptability and feas…
Design for extreme scalability
T o scale globally, public health communication interventions must capture the public' s attention, meet them where they consume information and convey reliable messages in ways that are accessible across languages, ages, cultural affiliations and education levels. Novel approaches are needed to ensure that such interventions are developed and deployed quickly, sidestepping the typical delays associated with sluggish public health campaigns. Dela…
If he sees it with his own eyes, he will understand’
A growing body of literature urges policymakers, practitioners and scientists to consider gender in the design and evaluation of health interventions. We report findings from formative research to develop and refine an mHealth maternal nutrition intervention in Nouna, Burkina Faso, one of the world’s most resource-poor settings. Gender was not an initial research focus, but emerged as highly salient during data collection, and thus guided lines o…
Effect of a story-based, animated video to reduce added sugar consumption
BACKGROUND: Short and animated story-based (SAS) videos, which can be rapidly distributed through social media channels, are a novel and promising strategy for promoting health behaviors. In this study, we evaluate the effectiveness of a SAS video intervention to reduce the consumption of added sugars. METHODS: In December 2020, we randomized 4159 English-speaking participants from the United Kingdom (1:1:1) to a sugar intervention video, a conte…
Design preferences for global scale
Our findings suggest that global learners may be willing to accept simplified visuals, designed for broad cross-cultural acceptability, especially if the content is localized in other ways, such as through the use of locally resonating narratives and voiceovers. Diverse, inclusive portrayals of age, gender roles and family structure were preferred
The effect of a short, animated story-based video on Covid-19 vaccine hesitancy
Introduction: Exposure to a high volume of vaccine misinformation on social media can have a negative effect on vaccine confidence and rates. To counteract misinformation, we designed a collage of three short, animated story-based (SAS) videos to convey scientifically informed and accessible information about COVID-19 vaccine applicable to a social media context. Methods and analysis: We will conduct an online randomized controlled trial primaril…
The effect of malaria on childhood anemia in a quasi-experimental study of 7,384 twins from 23 Sub-Saharan African countries
Background Young children in Sub-Saharan Africa (SSA), particularly those from resource-limited settings, are heavily burdened by anemia and malaria. While malaria infected children frequently become anemic (hemoglobin < 110 g/L), anemia is a strongly multifactorial disease with many other risk factors than malaria. Due to the complex and often overlapping contributors to anemia, it remains challenging to isolate the true impact of malaria on pop…
“The Videos Gave Weight to Our Work”
Mobile health (mHealth) interventions are increasingly used to support community health workers (CHWs) in low-and middle-income countries. As near-peers within their communities, the credibility of CHWs is sometimes questioned—a recognized barrier to their efficacy. Nested within a large, randomized-controlled trial, this qualitative study captured the experiences of South African CHWs, called “Mentor-Mothers,” using tablets and animated videos t…
Optimizing knowledge and behavioral intention of women and their partners in the perinatal period in South Africa
This trial has been prospectively registered on the Pan African Clinical Trials Registry (PACTR), with the registration number PACTR202203673222680 . Registration date: 14 March 2022. TRIAL REGISTRATION WHO DATA SET: Registry - Pan African Clinical Trials Registry (PACTR). Date: 14 March 2022. Secondary identification number - grant number: GCCSOAFMNH1. Source of support: Science for Africa Foundation. Primary sponsor - Clinton Health Access Init…
Participant engagement with a short, wordless, animated video on Covid-19 prevention
COVID-19 misinformation has spread rapidly across social media. To counter misinformation, we designed a short, wordless and animated video (called the CoVideo) to deliver scientifically informed and emotionally compelling information about preventive COVID-19 behaviours. After 15 163 online participants were recruited from Germany, Mexico, Spain, the UK and the USA, we offered participants in the attention placebo control (APC) and do-nothing ar…
An Exploration of Eating Habits, Body Image, and Overall Wellness in Female Ballerinas Following the Covid-19 Pandemic
Psychological stress, negative body image, and mental health issues have increased post-pandemic, particularly among young women. However, evidence suggests that female ballet dancers – a high-risk group for eating disorders – may have developed a new, more positive perception of the ‘ballerina body’ during this period. We assembled a 128-item online survey on REDCap that included The Body Uneasiness Test (BUT), Eating Disorder Inventory (EDI), a…
Parent engagement with a short, animated storytelling video aimed at reducing stigma towards transgender children and adolescents
Transgender adolescents commonly experience hate speech on social media, contributing to transphobia and adverse health outcomes. While social media can increase polarization and stigma towards vulnerable groups, they may also facilitate intergroup contact. Short, animated storytelling (SAS) videos have shown promising stigma-reducing effects. However, there is scarce evidence on viewers’ engagement with these videos. This study evaluates the vol…
Protecting global health partnerships in the era of destructive nationalism
"Article signat per xx autors/es: Maya Adam ,Desiree LaBeaud,Nokwanele Mbewu,Jennifer Gates,Randall Waechter,Mercy J. Borbor-Cordova,Lydiah Kibe,Sonia Alvarez,Annie Dori,Anil S. Bilimale,Meggie Mwoka,Jessica Deffler,Michele Spring,Avriel R. Diaz,Rachael Farquhar,Willy Dunbar,Comfort R. Phiri,Valerie A. Luzadis,Nicole Redvers,Cristina Alonso,Rosemary Rochford,Rachel Lowe,Kareem Coomansingh,Moses Laman,Rebeca Sultana,Sadie Ryan,Amaya L. Bustinduy,A…
Effects of scalable, wordless, short, animated storytelling videos on hope in China
Background: People with higher levels of hope are more likely to be vaccinated. Short, animated story (SAS) videos have shown promise for communicating health messages and boosting hope in certain populations. We explored the potential of scalable SAS vaccine promotion videos for boosting hope levels among Chinese adults. Methods: In this single-blind, parallel-group, randomised controlled trial, we recruited adults from China through quota sampl…
Medicine (12 works) · Nursing (8 works) · Psychology (8 works) · Randomized controlled trial (6 works) · Media Influence and Health (5 works) · Psychological intervention (5 works) · Qualitative research (5 works) · Sociology (5 works) · Computer Science (4 works) · Medical education (4 works)