Design for extreme scalability
A wordless, globally scalable Covid-19 prevention animation for rapid public health communication
Bibliographic Data
| ID | 19550263 |
|---|---|
| Authors | Maya Adam (0000-0001-5563-421X, Heidelberg University, corresponding author), Till Bärnighausen (0000-0002-4182-4212, Harvard University), Shannon A Mcmahon (0000-0002-8634-9283, Heidelberg University) |
| Year | 2020 |
| Volume | 10 |
| Issue | 1 |
| Pages | 010343-010343 |
| Publication date | 2020-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Global Health (JOURNAL) |
| Journal identifiers | ISSN: 2047-2978 • E-ISSN: 2047-2986 |
| Publisher | International Society of Global Health (PUBLISHER • GB) |
| DOI | 10.7189/jogh.10.010343 |
| PMID | 32411360 |
| OpenAlex | W3020489371 |
| Language | EN |
| Citations received | 7 |
| References cited | 5 |
T o scale globally, public health communication interventions must capture the public' s attention, meet them where they consume information and convey reliable messages in ways that are accessible across languages, ages, cultural affiliations and education levels. Novel approaches are needed to ensure that such interventions are developed and deployed quickly, sidestepping the typical delays associated with sluggish public health campaigns. Delays in producing compelling, evidence-based health communication can leave a vacuum that is quickly filled with misinformation
Computer security · Disinformation · Health communication · Internet privacy · Misinformation · Political science · Psychological intervention · Public health · Public relations · Social media · World Wide Web · Computer Science · Media Influence and Health · Media Studies and Communication · Medicine · Psychology · Radio, Podcasts, and Digital Media
Measuring information overload and message fatigue toward Covid-19 prevention messages in USA and China
Participant engagement with a short, wordless, animated video on Covid-19 prevention
Developing Health Communication Materials During a Pandemic
A Tool to Guide Creation of Products for Risk Communications and Community Engagement (RCCE)
Effects of scalable, wordless, short, animated storytelling videos on hope in China
A pre- and post-intervention study testing the effect of exposure to languageless animated images communicating Covid-19 preventive behaviours on behavioural intentions and beliefs of Guatemalan adults
Public health communication and the Covid-19
| Citations per year | 1.17 |
|---|---|
| Citation span | 2020 - 2025 (6) |
| Highly cited | No |