Yu-Shan Chen
Biographic Data
| ID | 3913438 |
|---|---|
| NAME | Yu-Shan Chen |
| GIVEN NAMES | Yu-Shan |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN Y |
| AFFILIATIONS | National Taipei University |
| ORCID | 0000-0003-4831-9750 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Understanding users' voice assistant exploration intention
Purpose The purpose of this study is to develop a framework for the perceived intelligence of VAs and explore the mechanisms of different dimensions of the perceived intelligence of VAs on users’ exploration intention (UEI) and how these antecedents can collectively result in the highest level of UEI. Design/methodology/approach An online survey on Amazon Mechanical Turk is employed. The model is tested utilizing the structural equation modeling …
The Myth of Organizational Change Process
In response to changing circumstances, how organizations actively promote organizational performance and member behavior, and enhance competitiveness have become important issues for enterprises. This research utilized the psychological ownership theory to study how organizational members' organizational identity, organizational performance, and member behavior to fill the research gaps that organizational psychological ownership only explores at…
Sustainable consumption models for customers
With the increase in global climate change, governments, relevant interest groups, and customers have begun to focus on environmental issues. This awakening of green consciousness has resulted in the growth of the green economy. Currently, gaining the preference of green consumers is regarded as a critical determinant of the survival and success of enterprises. Therefore, various products on the market claim to provide environmental benefits in t…
The Influence of Green Brand Affect on Green Purchase Intentions
This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature discussing the relationship between brand affect and purchase intentions from the perspective of green marketing. Therefore, this article establishes a green purchase intention framework to fill …
The effect of task-technology fit on purchase intention
Electronic commerce to date has experienced rapid growth, and online purchases have become very popular among online consumers. To successfully attract online consumers and benefit from doing so, e-tail product providers should learn about consumers’ purchase intention, its antecedents, and moderators. This study proposes a research model of purchase intention using perceived performance risk and perceived privacy risk as moderators based on a pe…
Greenwash and Green Trust
The Determinants of Green Product Development Performance
The Drivers of Green Brand Equity
Technological innovations and industry clustering in the bicycle industry in Taiwan
The Driver of Green Innovation and Green Image – Green Core Competence
The Influence of Green Innovation Performance on Corporate Advantage in Taiwan
Understanding users' voice assistant exploration intention
Purpose The purpose of this study is to develop a framework for the perceived intelligence of VAs and explore the mechanisms of different dimensions of the perceived intelligence of VAs on users’ exploration intention (UEI) and how these antecedents can collectively result in the highest level of UEI. Design/methodology/approach An online survey on Amazon Mechanical Turk is employed. The model is tested utilizing the structural equation modeling …
The effect of task-technology fit on purchase intention
Electronic commerce to date has experienced rapid growth, and online purchases have become very popular among online consumers. To successfully attract online consumers and benefit from doing so, e-tail product providers should learn about consumers’ purchase intention, its antecedents, and moderators. This study proposes a research model of purchase intention using perceived performance risk and perceived privacy risk as moderators based on a pe…
The Myth of Organizational Change Process
In response to changing circumstances, how organizations actively promote organizational performance and member behavior, and enhance competitiveness have become important issues for enterprises. This research utilized the psychological ownership theory to study how organizational members' organizational identity, organizational performance, and member behavior to fill the research gaps that organizational psychological ownership only explores at…
Technological innovations and industry clustering in the bicycle industry in Taiwan
The Influence of Green Innovation Performance on Corporate Advantage in Taiwan
The Driver of Green Innovation and Green Image – Green Core Competence
Technological innovations and industry clustering in the bicycle industry in Taiwan
The Drivers of Green Brand Equity
Greenwash and Green Trust
The Determinants of Green Product Development Performance
The effect of task-technology fit on purchase intention
Electronic commerce to date has experienced rapid growth, and online purchases have become very popular among online consumers. To successfully attract online consumers and benefit from doing so, e-tail product providers should learn about consumers’ purchase intention, its antecedents, and moderators. This study proposes a research model of purchase intention using perceived performance risk and perceived privacy risk as moderators based on a pe…
The Influence of Green Brand Affect on Green Purchase Intentions
This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature discussing the relationship between brand affect and purchase intentions from the perspective of green marketing. Therefore, this article establishes a green purchase intention framework to fill …
Sustainable consumption models for customers
With the increase in global climate change, governments, relevant interest groups, and customers have begun to focus on environmental issues. This awakening of green consciousness has resulted in the growth of the green economy. Currently, gaining the preference of green consumers is regarded as a critical determinant of the survival and success of enterprises. Therefore, various products on the market claim to provide environmental benefits in t…
The Myth of Organizational Change Process
In response to changing circumstances, how organizations actively promote organizational performance and member behavior, and enhance competitiveness have become important issues for enterprises. This research utilized the psychological ownership theory to study how organizational members' organizational identity, organizational performance, and member behavior to fill the research gaps that organizational psychological ownership only explores at…
Understanding users' voice assistant exploration intention
Purpose The purpose of this study is to develop a framework for the perceived intelligence of VAs and explore the mechanisms of different dimensions of the perceived intelligence of VAs on users’ exploration intention (UEI) and how these antecedents can collectively result in the highest level of UEI. Design/methodology/approach An online survey on Amazon Mechanical Turk is employed. The model is tested utilizing the structural equation modeling …
Business (10 works) · Environmental Sustainability in Business (7 works) · Psychology (7 works) · Economics (5 works) · Marketing (5 works) · Marketing (5 works) · Social Psychology (5 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Industrial organization (4 works)