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Understanding users' voice assistant exploration intention

Unraveling the differential mechanisms of the multiple dimensions of perceived intelligence

Bibliographic Data

ID12420776
AuthorsYiming Zhao (0000-0001-8182-456X, Wuhan University, corresponding author), Yu-Shan Chen (0000-0003-4831-9750, Wuhan University), Yongqiang Sun (0000-0001-8753-9268, Wuhan University), Xiao‐Liang Shen (0000-0001-9426-9235, Wuhan University)
Year2024
Volume34
Issue6
Pages2096-2122
Publication date2024-02-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternet Research (JOURNAL)
Journal identifiersISSN: 1066-2243 • E-ISSN: 2054-5657
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/intr-10-2022-0807
OpenAlexW4391706819
LanguageEN
Citations received6
References cited79

Purpose The purpose of this study is to develop a framework for the perceived intelligence of VAs and explore the mechanisms of different dimensions of the perceived intelligence of VAs on users’ exploration intention (UEI) and how these antecedents can collectively result in the highest level of UEI. Design/methodology/approach An online survey on Amazon Mechanical Turk is employed. The model is tested utilizing the structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) approach from the collected data of VA users ( N = 244). Findings According to the SEM outcomes, perceptual, cognitive, emotional and social intelligence have different mechanisms on UEI. Findings from the fsQCA reinforce the SEM results and provide the configurations that enhanced UEI. Originality/value This study extends the conceptual framework of perceived intelligence and enriches the literature on anthropomorphism and users’ exploration. These findings also provide insightful suggestions for practitioners regarding the design of VA products

Cognitive psychology · Differential (mechanical device · Knowledge management · AI in Service Interactions · Applied Psychology · Computer Science · Engineering · Psychology · Sharing Economy and Platforms · Social Psychology · Social Robot Interaction and HRI

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Unique citing works6
Citations per year6
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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