Yuli Bai
Biographic Data
| ID | 3914489 |
|---|---|
| NAME | Yuli Bai |
| GIVEN NAMES | Yuli |
| FAMILY NAME | Bai |
| SIGNATURE | BAI Y |
| AFFILIATIONS | Shandong University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Who is easier to please? A cognitive appraisal mechanism of tourists’ hierarchical experiences
The ethnic ancient cities, as ‘cultural contact zone’, carries a large number of tourists, who may have the same or different cultural background from the host culture. Combining experience economy theory and cognitive appraisal theory, this study constructed a cognitive appraisal mechanism of tourist’ hierarchical experiences in ethnic ancient cities. The PLS-SEM results of 489 tourists in Kashgar Ancient City and 474 tourists in Qingzhou Ancien…
The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis
In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. Extensive research studies on the mechanism of word-of-mouth have been carried out. However, there is little research on the mechanism of word-of-mouth concerning tourist destinations in crisis. This article focuses on the influence mechanism of word-of-mouth in the relationship between perceived images and behavioral int…
Searching for Authenticiy in Fashion Design and Art Collaboration (FDAC)
This paper explores theoretical issues around authenticity in fashion design and art collaboration (FDAC). The aim is to understand the marketer's actual momentum and cultural properties of this phenomenon. Based on multiple case studies and interview surveys, this research identified that: FDAC is in widespread use as a way of above commerce; additionally, it bridges a gap between authenticity and fashion (especially youth fashion), while it rep…
The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis
In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. Extensive research studies on the mechanism of word-of-mouth have been carried out. However, there is little research on the mechanism of word-of-mouth concerning tourist destinations in crisis. This article focuses on the influence mechanism of word-of-mouth in the relationship between perceived images and behavioral int…
Searching for Authenticiy in Fashion Design and Art Collaboration (FDAC)
This paper explores theoretical issues around authenticity in fashion design and art collaboration (FDAC). The aim is to understand the marketer's actual momentum and cultural properties of this phenomenon. Based on multiple case studies and interview surveys, this research identified that: FDAC is in widespread use as a way of above commerce; additionally, it bridges a gap between authenticity and fashion (especially youth fashion), while it rep…
The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis
In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. Extensive research studies on the mechanism of word-of-mouth have been carried out. However, there is little research on the mechanism of word-of-mouth concerning tourist destinations in crisis. This article focuses on the influence mechanism of word-of-mouth in the relationship between perceived images and behavioral int…
Who is easier to please? A cognitive appraisal mechanism of tourists’ hierarchical experiences
The ethnic ancient cities, as ‘cultural contact zone’, carries a large number of tourists, who may have the same or different cultural background from the host culture. Combining experience economy theory and cognitive appraisal theory, this study constructed a cognitive appraisal mechanism of tourist’ hierarchical experiences in ethnic ancient cities. The PLS-SEM results of 489 tourists in Kashgar Ancient City and 474 tourists in Qingzhou Ancien…
Advertising (3 works) · Business (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Psychology (3 works) · Social Psychology (3 works) · Computer Science (2 works) · Destinations (2 works) · Digital Marketing and Social Media (2 works) · Diverse Aspects of Tourism Research (2 works) · Political science (2 works)