The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis
Bibliographic Data
| ID | 3433477 |
|---|---|
| Authors | Feng Xu (0009-0005-9691-0328, Shandong University), Wenxia Niu (Shandong University), Shuaishuai Li (0000-0003-3183-107X, Peking University, corresponding author), Yuli Bai (Shandong University) |
| Year | 2020 |
| Volume | 10 |
| Issue | 2 |
| Publication date | 2020-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/2158244020919491 |
| OpenAlex | W3021871341 |
| Language | EN |
| Citations received | 6 |
| References cited | 117 |
In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. Extensive research studies on the mechanism of word-of-mouth have been carried out. However, there is little research on the mechanism of word-of-mouth concerning tourist destinations in crisis. This article focuses on the influence mechanism of word-of-mouth in the relationship between perceived images and behavioral intentions. A structural equation model was established, with "perceived image" as the independent variable, "word-of-mouth" and "psychological distance" as mediating variables, and "behavioral intention" as the dependent variable. Our study is based on a survey in Southern Xinjiang. The final results show that word-of-mouth plays a mediating role in the relationship between perceived image and behavioral intentions. The moderating effect of word-of-mouth plays two roles in the mechanism of the perceived image on the behavioral intention: the promotion mechanism and the repression mechanism. Tourists' sense of psychological distance significantly mediates the relationship between perceived image and behavioral intention. The findings enrich word-of-mouth and the marketing theories for the destinations in crisis, which provide enlightening insights for the sustainable development of the destinations in crisis
Advertising · Business · Destinations · Political science · Structural equation modeling · Tourism · Word of mouth · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Marketing
The Impact of Electronically Transmitted Word of Mouthe (E-Wom) on the Marketing of Tourism Services in Jordan
Word-Of-Mouth and Willingness to Pay (WTP) Price Premium
Social media and destination image
The Determinants of Visit Intention for Chinese Residents in the Michigan, United States
How does destination crisis event type impact tourist emotion and forgiveness? The moderating role of destination crisis history
Enhancing Brand Relationships and User Willingness to Pay Through Enrolment Consulting Live Streaming
Construal Levels and Psychological Distance
The association between psychological distance and construal level
The Behavioral Consequences of Service Quality
Understanding repurchase intention of Airbnb consumers
Service quality, customer satisfaction, and customer value
A General Model Of Traveler Destination Choice
The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions
Construal Level Theory and Consumer Behavior
Automatic processing of psychological distance
Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations
Seeing the forest when entry is unlikely
Construal-level theory of psychological distance.
Common method biases in behavioral research
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
The moderating effect of subjective norm in predicting intention to use urban green spaces
The Role of Awareness and Familiarity with a Destination
Word-of-Mouth Processes within a Services Purchase Decision Context
Tourism in Crisis
Image as a Factor in Tourism Development
Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms
Affective Images of Tourism Destinations
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
Beyond Baron and Kenny
Tourism image, evaluation variables and after purchase behaviour
The influences of tourists’ emotions on the selection of electronic word of mouth platforms
Testing an integrated destination image model across residents and tourists
A consumer-based model of authenticity
Understanding tourists in religious destinations
Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level
Measuring the gap between projected and perceived destination images of Catalonia using compositional analysis
Destination image as a mediator between perceived risks and revisit intention
Reality TV, audience travel intentions, and destination image
Determinants of tourism success for DMOs & destinations
Destination image repair during crisis
Advancing destination image
Motivations for pleasure vacation
Repeaters' behavior at two distinct destinations
A model of destination image formation
Factors influencing destination image
Influence of emotional valence on perceived psychological distance depends on emotional intensity
The role of feasibility and desirability considerations in near and distant future decisions
Negotiation from a near and distant time perspective
Making a safer space? Rethinking space and securitization in the old town redevelopment project of Kashgar, China
Practical Issues in Structural Modeling
Decisions at a Distance
Psychological Distance and Subjective Experience
Effects of Temporal and Social Distance on Consumer Evaluations
| Unique citing works | 6 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |