James J Zhang
Biographic Data
| ID | 3915295 |
|---|---|
| NAME | James J Zhang |
| GIVEN NAMES | James J |
| FAMILY NAME | Zhang |
| SIGNATURE | ZHANG J J |
| AFFILIATIONS | University of Georgia |
| ORCID | 0000-0002-0163-2347 |
| VERIFIED | Yes |
| TOTAL WORKS | 27 |
| TOTAL CITATIONS | 15 |
| AUTHOR COUNT | 23 |
| EDITOR COUNT | 4 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
The Social Significance of the Ancient Yi Wrestling Sport Within the Context of Fire Culture
The element of "fire" holds significant religious importance for various ethnic groups worldwide, including the Yi ethnic group in China, often called the "people of fire." This designation reflects their challenging environment and ancient beliefs that have shaped a unique fire culture. According to Yi legends, "strongmen" triumphed over "gods" through wrestling, symbolizing the theme of "humans conquering the divine." This narrative inspired th…
Research on the Problems and Strategies of Yi Traditional Dance and Intangible Cultural Heritage “Axi Dancing under the Moon”
The Yi people hold a deep respect for fire, which is central to their culture and exemplified by the "Torch Festival" and the dance “Axi Dancing under the Moon.” This dance, an intangible cultural heritage recognized worldwide, was traditionally performed by young Yi couples to express love and facilitate marriage. However, contemporary developments pose challenges to cultural preservation. The commercialization of the dance has led to a shift aw…
Examining Factors Shaping the Consumption of Televised Ladies Professional Golf Association Events: Attitudes, Subjective Norms, Perceived Behavioral Control, and Intergroup Dynamics in a Multicultura…
This study aimed to identify the factors influencing the viewing behavior of current Ladies Professional Golf Association (LPGA) audiences, especially whether the growing dominance of golfers from Asian countries plays a role in shaping such behavior. The research investigates the reasons for which existing LPGA viewers watch these tournaments by examining key factors such as attitudes toward watching, subjective norms, perceived behavioral contr…
Sustaining Low-Native-Fit Sponsorship Through Analogical Articulation with Functional Attributes
Brands can deploy analogical reasoning as a means to articulate an incongruent sponsorship and improve fit perception between a property and its sponsor. Nevertheless, challenges remain for sport marketers regarding how best to leverage analogical articulation in sponsorship-linked advertising (SLA) to achieve the best outcomes. The current research expands on previous work by testing the effects of different types of analogical articulation (pre…
Examining the impact of urban built environment on sport participation: Development of a conceptual framework
Increasing populations in cities have created challenges for the urban environment and also public health. Today, lacking sport participation opportunities in urban settings is a global concern. This study conceptualizes and develops a theoretical framework that identifies factors associated with effective urban built environments that help shape and reshape residents’ attitude toward sport activities and enhances their participation. Based on a …
Digital Marketing in Sports: Global Perspectives
Sport Management in the Ibero-American World: Product and Service Innovations
Sport Marketing in a Global Environment: Strategic Perspectives
Marketing Analysis in Sport Business: Global Perspectives
Whilst celebrity endorsements and the use of them within marketing strategies has seen a wealth of research in recent years, there is limited understanding regarding the development of microcelebrity endorsements.This paper discusses the increase in the use of social media and how organisations across the globe use this medium as part of their marketing tactics to promote their products and services.Incorporating celebrity endorsement models, an …
Impact of Social Media on Intention to Purchase Pay-Per-View and Event Attendance: The Case of the Ultimate Fighting Championship
The Ultimate Fighting Championship (UFC) utilizes a unique pay-per-view (PPV) product distribution structure, and relies heavily on social media to promote its events. Yet, no research has examined how UFC fans’ social media motivation influences their consumption. Using uses and gratifications theory and a mixed-method design, this study qualitatively explored the themes of UFC fans’ social media motivations and identified five themes (i.e., inf…
Sport Governance and Operations: Global Perspectives
International Sport Business Management: Issues and New Ideas
Dimensions of Service Quality in Health-Fitness Clubs in China
The purpose of this study was to explore the dimensions of service quality in fitness clubs in China and examine their impact on customer satisfaction. In Phase I of the study, we collected qualitative data from online comments related to service quality in 30 Tera Wellness clubs in Shanghai (k = 6252). Conducting content analysis, we synthesized the information and identified preliminary themes and formulated measurement statements. Phase II imp…
Sport Business in the United States: Contemporary Perspectives
Dimensions of Sense of Membership in a Sport Fan Community: Factors, Outcomes, and Social Capital Implications
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined the factors that would constitute a sense of membership in a sport fan community, the impact of these factors on behavioral and psychological outcomes of membership, and their influence on the creation and maintenance of social capital through membership in the sport fan community. Sport fans ( N = 525) were surveyed and data were analyzed through a two-step con…
Push and Pull Factors Influencing the Winter Sport Tourists in China: The Case of Leisure Skiers
The purpose of this study was to examine the push (i.e., socio-motivation) and pull (i.e., ski resort attribute preference) factors influencing the level of participation of leisure skiing in China. Leisure skiers ( N = 300) from a major ski resort in China participated in this study. Based on a comprehensive review of the literature and a test of content validity, a survey questionnaire was formulated to measure push and pull variables, demograp…
Globalized Sport Management in Diverse Cultural Contexts
"Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting cont…
The Global Football Industry: Marketing Perspectives
"In recent years, football's status as 'the world's sport' has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further …
Sport Business in Leading Economies
Global Sport Management: Contemporary Issues and Inquiries
Fans' Attention to, Involvement in, and Satisfaction with Professional Soccer in China
We investigated the level of Chinese soccer fans' satisfaction with the development of professional soccer in China on the basis of their attention to, and involvement with, the Chinese Football Association Super League (CSL) and its teams. Research participants ( N = 926) were spectators at CSL games who responded to a questionnaire. Results revealed that the attention consumers paid to, and their involvement with, the CSL were negatively relate…
Service Quality, Perceived Value, Customer Satisfaction, and Behavioral Intention Among Fitness Center Members Aged 60 Years and Over
Our aim in this study was to examine the structural relationships among service quality, perceived value, customer satisfaction, and behavioral intention. Participants, who were all aged 60 years or older and who were members of a sport and fitness center, completed surveys to assess these relationships. Scanning electron microscopy results showed that provision of high-quality services for older adult consumers in a sport and fitness center elev…
Social motivations and consumption behavior of spectators attending a Formula one motor-racing event
Our purpose was to examine the relationship between spectator social motivations and sport consumption behavior in the context of Formula One (F-1) motor-racing events. Respondents were spectators who attended 3 F-1 races held in Shanghai, China. Through a structural equation modeling analysis, we found that achievement seeking and salubrious effects were motivating factors related to repurchase intentions. Achievement seeking, entertainment, and…
Sport Films: Social Dimensions Over Time, 1930-1995
Sport films depict sociocultural issues in American society and serve as a purveyor of values, mores, and customs. This study examines and analyzes American sport films over time (1930-1995). Emphases were placed on various trends, including sports depicted in films and their shifts over time, film content and theme, social and cultural relevance, and technological impacts. Archival research and content analysis were employed for 590 films. The m…
Theory-based Development and Testing of an Adolescent Tobacco-use Awareness Program
The multiple iterative steps in program development were described. A theoretically based program, like the ATCP, is well worth exploring as a public health intervention
Sport Films: Social Dimensions Over Time, 1930-1995
Sport films depict sociocultural issues in American society and serve as a purveyor of values, mores, and customs. This study examines and analyzes American sport films over time (1930-1995). Emphases were placed on various trends, including sports depicted in films and their shifts over time, film content and theme, social and cultural relevance, and technological impacts. Archival research and content analysis were employed for 590 films. The m…
Dimensions of Sense of Membership in a Sport Fan Community: Factors, Outcomes, and Social Capital Implications
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined the factors that would constitute a sense of membership in a sport fan community, the impact of these factors on behavioral and psychological outcomes of membership, and their influence on the creation and maintenance of social capital through membership in the sport fan community. Sport fans ( N = 525) were surveyed and data were analyzed through a two-step con…
Push and Pull Factors Influencing the Winter Sport Tourists in China: The Case of Leisure Skiers
The purpose of this study was to examine the push (i.e., socio-motivation) and pull (i.e., ski resort attribute preference) factors influencing the level of participation of leisure skiing in China. Leisure skiers ( N = 300) from a major ski resort in China participated in this study. Based on a comprehensive review of the literature and a test of content validity, a survey questionnaire was formulated to measure push and pull variables, demograp…
Value Dimensions of Professional Sport as Viewed by Spectators
This study examined the value dimensions of professional sport to the community as perceived by the spectators. Three stages were conducted: (a) formulation of the Community Impact Scale (CIS), (b) test of measurement properties, and (c) application of the scale. The initial scale was formulated by identifying 70 value areas of professional sport through a literature review. Each was phrased into bipolar statements using a blend of semantic diffe…
Value Dimensions of Professional Sport as Viewed by Spectators
This study examined the value dimensions of professional sport to the community as perceived by the spectators. Three stages were conducted: (a) formulation of the Community Impact Scale (CIS), (b) test of measurement properties, and (c) application of the scale. The initial scale was formulated by identifying 70 value areas of professional sport through a literature review. Each was phrased into bipolar statements using a blend of semantic diffe…
Risk and Reality: The Association Between Cardiovascular Disease Risk Factor Knowledge and Selected Risk-Reducing Behaviors
Cardiovascular disease (CVD) is the leading cause of death among Americans. Although efforts have been made to educate the public on CVD risk factors, gaps may still exist between information dissemination and application in people's lives. To determine if CVD knowledge is related to CVD risk-reducing behaviors, 187 adults were surveyed using a questionnaire developed to assess CVD knowledge and health-related behaviors. No associations existed b…
Theory-based Development and Testing of an Adolescent Tobacco-use Awareness Program
The multiple iterative steps in program development were described. A theoretically based program, like the ATCP, is well worth exploring as a public health intervention
Sport Films: Social Dimensions Over Time, 1930-1995
Sport films depict sociocultural issues in American society and serve as a purveyor of values, mores, and customs. This study examines and analyzes American sport films over time (1930-1995). Emphases were placed on various trends, including sports depicted in films and their shifts over time, film content and theme, social and cultural relevance, and technological impacts. Archival research and content analysis were employed for 590 films. The m…
Social motivations and consumption behavior of spectators attending a Formula one motor-racing event
Our purpose was to examine the relationship between spectator social motivations and sport consumption behavior in the context of Formula One (F-1) motor-racing events. Respondents were spectators who attended 3 F-1 races held in Shanghai, China. Through a structural equation modeling analysis, we found that achievement seeking and salubrious effects were motivating factors related to repurchase intentions. Achievement seeking, entertainment, and…
Service Quality, Perceived Value, Customer Satisfaction, and Behavioral Intention Among Fitness Center Members Aged 60 Years and Over
Our aim in this study was to examine the structural relationships among service quality, perceived value, customer satisfaction, and behavioral intention. Participants, who were all aged 60 years or older and who were members of a sport and fitness center, completed surveys to assess these relationships. Scanning electron microscopy results showed that provision of high-quality services for older adult consumers in a sport and fitness center elev…
Fans' Attention to, Involvement in, and Satisfaction with Professional Soccer in China
We investigated the level of Chinese soccer fans' satisfaction with the development of professional soccer in China on the basis of their attention to, and involvement with, the Chinese Football Association Super League (CSL) and its teams. Research participants ( N = 926) were spectators at CSL games who responded to a questionnaire. Results revealed that the attention consumers paid to, and their involvement with, the CSL were negatively relate…
Global Sport Management: Contemporary Issues and Inquiries
Sport Business in Leading Economies
The Global Football Industry: Marketing Perspectives
"In recent years, football's status as 'the world's sport' has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further …
Globalized Sport Management in Diverse Cultural Contexts
"Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting cont…
Sport Business in the United States: Contemporary Perspectives
Dimensions of Sense of Membership in a Sport Fan Community: Factors, Outcomes, and Social Capital Implications
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined the factors that would constitute a sense of membership in a sport fan community, the impact of these factors on behavioral and psychological outcomes of membership, and their influence on the creation and maintenance of social capital through membership in the sport fan community. Sport fans ( N = 525) were surveyed and data were analyzed through a two-step con…
Push and Pull Factors Influencing the Winter Sport Tourists in China: The Case of Leisure Skiers
The purpose of this study was to examine the push (i.e., socio-motivation) and pull (i.e., ski resort attribute preference) factors influencing the level of participation of leisure skiing in China. Leisure skiers ( N = 300) from a major ski resort in China participated in this study. Based on a comprehensive review of the literature and a test of content validity, a survey questionnaire was formulated to measure push and pull variables, demograp…
Sport Governance and Operations: Global Perspectives
International Sport Business Management: Issues and New Ideas
Dimensions of Service Quality in Health-Fitness Clubs in China
The purpose of this study was to explore the dimensions of service quality in fitness clubs in China and examine their impact on customer satisfaction. In Phase I of the study, we collected qualitative data from online comments related to service quality in 30 Tera Wellness clubs in Shanghai (k = 6252). Conducting content analysis, we synthesized the information and identified preliminary themes and formulated measurement statements. Phase II imp…
Sport Marketing in a Global Environment: Strategic Perspectives
Marketing Analysis in Sport Business: Global Perspectives
Whilst celebrity endorsements and the use of them within marketing strategies has seen a wealth of research in recent years, there is limited understanding regarding the development of microcelebrity endorsements.This paper discusses the increase in the use of social media and how organisations across the globe use this medium as part of their marketing tactics to promote their products and services.Incorporating celebrity endorsement models, an …
Impact of Social Media on Intention to Purchase Pay-Per-View and Event Attendance: The Case of the Ultimate Fighting Championship
The Ultimate Fighting Championship (UFC) utilizes a unique pay-per-view (PPV) product distribution structure, and relies heavily on social media to promote its events. Yet, no research has examined how UFC fans’ social media motivation influences their consumption. Using uses and gratifications theory and a mixed-method design, this study qualitatively explored the themes of UFC fans’ social media motivations and identified five themes (i.e., inf…
Digital Marketing in Sports: Global Perspectives
Sport Management in the Ibero-American World: Product and Service Innovations
Examining the impact of urban built environment on sport participation: Development of a conceptual framework
Increasing populations in cities have created challenges for the urban environment and also public health. Today, lacking sport participation opportunities in urban settings is a global concern. This study conceptualizes and develops a theoretical framework that identifies factors associated with effective urban built environments that help shape and reshape residents’ attitude toward sport activities and enhances their participation. Based on a …
The Social Significance of the Ancient Yi Wrestling Sport Within the Context of Fire Culture
The element of "fire" holds significant religious importance for various ethnic groups worldwide, including the Yi ethnic group in China, often called the "people of fire." This designation reflects their challenging environment and ancient beliefs that have shaped a unique fire culture. According to Yi legends, "strongmen" triumphed over "gods" through wrestling, symbolizing the theme of "humans conquering the divine." This narrative inspired th…
Research on the Problems and Strategies of Yi Traditional Dance and Intangible Cultural Heritage “Axi Dancing under the Moon”
The Yi people hold a deep respect for fire, which is central to their culture and exemplified by the "Torch Festival" and the dance “Axi Dancing under the Moon.” This dance, an intangible cultural heritage recognized worldwide, was traditionally performed by young Yi couples to express love and facilitate marriage. However, contemporary developments pose challenges to cultural preservation. The commercialization of the dance has led to a shift aw…
Sport and Mega-Event Impacts (17 works) · Business (15 works) · Sports, Gender, and Society (14 works) · Psychology (10 works) · Sociology (10 works) · Social Psychology (9 works) · Political science (8 works) · Geography (7 works) · Sports (7 works) · Advertising (6 works)