Donga Jeong
Biographic Data
| ID | 3917823 |
|---|---|
| NAME | Donga Jeong |
| GIVEN NAMES | Donga |
| FAMILY NAME | Jeong |
| SIGNATURE | JEONG D |
| AFFILIATIONS | Yonsei University |
| ORCID | 0009-0009-8916-299X |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
To Avoid or Not to Avoid: Understanding Korean Instagram Users' Responses to Personalized Advertising Through Privacy Calculus and Need for Cognition
This study explores the dual effects of perceived personalization on advertising value and privacy risk perceptions among Korean Instagram users. The results reveal that perceived personalization reduces advertising avoidance by enhancing informativeness, entertainment, and credibility, while simultaneously lowering concerns about data collection and misuse. The strength of these indirect effects varies depending on users’ Need for Cognition (NFC…
Multihoming strategies in e-commerce: An exploratory study of seller characteristics, marketing resources, and business performance
Unsubscribing From Over-the-Top: How Subscription Fatigue and Mental Coupling Affect Multi-Homing Users
Subscribing to multiple over-the-top (OTT) services, known as multi-homing, has become widespread as users seek to satisfy diverse media preferences in OTT consumption. However, platforms face a significant challenge in managing subscription fatigue, which often prompts users to discontinue their services. Based on the stimulus–organism–response model and mental accounting theory, this paper develops a conceptual framework that examines the roles…
A Study on the Diversity and Political Bias of Personalized News: The Case of Korea’s Internet News Portals
As the use of digital news services increases, service providers recommend news articles based on readers’ interests and preferences. In this study, we analyzed the differences in news diversity, the number of political news articles, and the political bias of personalized news compared to non-personalized news, focusing on Naver News and Kakao News, Korea’s representative news aggregators. Additionally, we investigated whether readers’ political…
No prominent works on this page.
Unsubscribing From Over-the-Top: How Subscription Fatigue and Mental Coupling Affect Multi-Homing Users
Subscribing to multiple over-the-top (OTT) services, known as multi-homing, has become widespread as users seek to satisfy diverse media preferences in OTT consumption. However, platforms face a significant challenge in managing subscription fatigue, which often prompts users to discontinue their services. Based on the stimulus–organism–response model and mental accounting theory, this paper develops a conceptual framework that examines the roles…
A Study on the Diversity and Political Bias of Personalized News: The Case of Korea’s Internet News Portals
As the use of digital news services increases, service providers recommend news articles based on readers’ interests and preferences. In this study, we analyzed the differences in news diversity, the number of political news articles, and the political bias of personalized news compared to non-personalized news, focusing on Naver News and Kakao News, Korea’s representative news aggregators. Additionally, we investigated whether readers’ political…
To Avoid or Not to Avoid: Understanding Korean Instagram Users' Responses to Personalized Advertising Through Privacy Calculus and Need for Cognition
This study explores the dual effects of perceived personalization on advertising value and privacy risk perceptions among Korean Instagram users. The results reveal that perceived personalization reduces advertising avoidance by enhancing informativeness, entertainment, and credibility, while simultaneously lowering concerns about data collection and misuse. The strength of these indirect effects varies depending on users’ Need for Cognition (NFC…
Multihoming strategies in e-commerce: An exploratory study of seller characteristics, marketing resources, and business performance
Technology Adoption and User Behaviour (3 works) · Cognition (2 works) · Digital Marketing and Social Media (2 works) · Asian Culture and Media Studies (1 works) · Biology and political orientation (1 works) · Business model (1 works) · Conceptual model (1 works) · Customer churn and segmentation (1 works) · Customer Service Quality and Loyalty (1 works) · Data collection (1 works)