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Victoria L Rodner

Biographic Data

ID392154
NAMEVictoria L Rodner
GIVEN NAMESVictoria L
FAMILY NAMERodner
SIGNATURERODNER V L
AFFILIATIONSKing's College London
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2016
H-INDEX0
  • Painting the Nation

    Open Access•Victoria Rodner, Victoria L Rodner et al.•ARTICLE•Journal of Macromarketing•2016

    Politics and art have throughout history, intersected in diverse and complex ways. Ideologies and political systems have used the arts to create a certain image and, depending on the form of government this has varied from clear-cut state propaganda, to patronage, to more indirect arms-length funding procedures. Therefore, artists working within the macro-level socio-political context cannot help but be influenced, inspired and sometimes restrict…

  • Populism in Venezuela

    Open Access•Victoria Rodner, Victoria L Rodner•ARTICLE•Society•2016•References: 7

  • A Tale of Two Cities

    Open Access•Victoria Rodner, Victoria L Rodner•ARTICLE•Symbolic Interaction•2015

    Artistic Lives: A Study of Creativity in Two European Cities, Kirsten Forkert, Farnham, England: Ashgate, 2013, 168 pp. ISBN 9781409450009

  • The art of branding − lessons from visual artists

    Open Access•Victoria Rodner, Victoria L Rodner et al.•ARTICLE•Arts Marketing An International…•2014

    Purpose – The purpose of this paper is to highlight the importance of the field of visual arts marketing in the development of wider branding theory and practice. Drawing on examples from visual artists and the art mechanism that connects them, the paper reveals how artists and art professionals foster various types of capital (social, cultural, symbolic) as a way of developing a brand name, ensuring longevity in the field, and gaining financial …

  • The brand‐wagon

    Open Access•Victoria Rodner, Victoria L Rodner et al.•ARTICLE•Marketing Intelligence & Planning•2011

    Purpose The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emerging markets of Venezuela and Thailand alongside art market leaders. Design/methodology/approach Research was conducted at the 53rd International Art Biennale in Venice, Italy, in June 2009. Underpinned by a constructivist approach, qualitative data were collected via participant…

No prominent works on this page.

  • The brand‐wagon

    Open Access•Victoria Rodner, Victoria L Rodner et al.•ARTICLE•Marketing Intelligence & Planning•2011

    Purpose The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emerging markets of Venezuela and Thailand alongside art market leaders. Design/methodology/approach Research was conducted at the 53rd International Art Biennale in Venice, Italy, in June 2009. Underpinned by a constructivist approach, qualitative data were collected via participant…

  • The art of branding − lessons from visual artists

    Open Access•Victoria Rodner, Victoria L Rodner et al.•ARTICLE•Arts Marketing An International…•2014

    Purpose – The purpose of this paper is to highlight the importance of the field of visual arts marketing in the development of wider branding theory and practice. Drawing on examples from visual artists and the art mechanism that connects them, the paper reveals how artists and art professionals foster various types of capital (social, cultural, symbolic) as a way of developing a brand name, ensuring longevity in the field, and gaining financial …

  • A Tale of Two Cities

    Open Access•Victoria Rodner, Victoria L Rodner•ARTICLE•Symbolic Interaction•2015

    Artistic Lives: A Study of Creativity in Two European Cities, Kirsten Forkert, Farnham, England: Ashgate, 2013, 168 pp. ISBN 9781409450009

  • Painting the Nation

    Open Access•Victoria Rodner, Victoria L Rodner et al.•ARTICLE•Journal of Macromarketing•2016

    Politics and art have throughout history, intersected in diverse and complex ways. Ideologies and political systems have used the arts to create a certain image and, depending on the form of government this has varied from clear-cut state propaganda, to patronage, to more indirect arms-length funding procedures. Therefore, artists working within the macro-level socio-political context cannot help but be influenced, inspired and sometimes restrict…

  • Populism in Venezuela

    Open Access•Victoria Rodner, Victoria L Rodner•ARTICLE•Society•2016•References: 7

Sociology (5 works) · Cultural Industries and Urban Development (4 works) · The arts (4 works) · Art (3 works) · Political science (3 works) · Visual arts (3 works) · Aesthetics (2 works) · Business (2 works) · Computer Science (2 works) · Context (archaeology) (2 works)

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