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Wasim Ahmed

Biographic Data

ID3924938
NAMEWasim Ahmed
GIVEN NAMESWasim
FAMILY NAMEAhmed
SIGNATUREAHMED W
AFFILIATIONSUniversity of Hull
ORCID0000-0001-8923-1865
VERIFIEDYes
TOTAL WORKS16
TOTAL CITATIONS12
AUTHOR COUNT16
EDITOR COUNT0
FIRST PUBLICATION YEAR2016
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Using Social Network Analysis to Study Hate Speech in English Football During the White Lives Matter Banner Controversy

    Open Access•Daniel Kilvington, Wasim Ahmed et al.•ARTICLE•IIM Kozhikode Society &…•2026

    In June 2020, a group of football supporters from Burnley FC arranged for a ‘White Lives Matter’ banner to be flown over Manchester City’s Etihad Stadium in protest against the English Premier League’s (EPL) decision to support the Black Lives Matter (BLM) movement. Utilizing a mixed-methods social network analysis (SNA) approach, we identified opinion leaders on X (formerly Twitter) to assess their influence in shaping the discussions and narrat…

  • Evolving media consumption: Integrating “Subscription Video‐on‐demand” (SVOD) and social TV through a uses and gratifications perspective

    Open Access•Mohammed Habes, Mokhtar Elareshi et al.•ARTICLE•Cogent Social Sciences•2025

    Social TV is a modern-day phenomenon, combining communication, entertainment, education, and information functionalities within audiovisual content. This research examines the impact of these elements on audience engagement with social TV platforms in Jordan, framed through the Uses and Gratifications theory (U&G). Analysis was drawn from 375 social TV Yarmouk University users in Irbid, Jordan. The results show that communication, information, an…

  • Exploring the effects of language acquisition pattern (bilingualism) on dichotic listening

    Open Access•M A Yashu, Krithi Rao et al.•ARTICLE•International Journal of…•2025

    Purpose: Dichotic listening (DL) involves processing auditory information with both ears, divided into binaural integration and separation. There are very limited studies that have explored the auditory processing differences in different forms of bilingualism. Hence, the study aimed to explore the effects of language acquisition patterns (Simultaneous vs. Sequential bilingualism) on dichotic processing skills. Methodology: Fifty clinically norma…

  • University-industry collaboration for academic success and employability: A connectivist perspective

    Open Access•Imran Maqbool Khan, Emma Edwards et al.•ARTICLE•Studies in Higher Education•2025

    Despite the widespread recognition of university-industry collaboration benefits, a significant research gap exists in understanding the lived experiences of both students and industry practitioners regarding the effectiveness of feedback mechanisms and sustained employability development. Higher education institutions (HEIs) face growing pressure to equip graduates with industry-relevant skills to prepare them for the workforce. In marketing, wh…

  • Social network and linguistic analysis of the #nutrition discourse on the social network platform X, formerly known as Twitter

    Open Access•Cassandra H Ellis, J Bernadette Moore et al.•ARTICLE•Social Network Analysis and Mining•2024

    Social network analysis (SNA) of social media content allows information transfer to be visualised, identifies influential actors, and reveals public opinion. However, to date no research has investigated content related to nutrition on X. This study examined the #nutrition conversations on X (formerly Twitter) utilising SNA and linguistic methods. NodeXL Pro was used for network, semantic and sentiment analyses on English language posts includin…

  • The Social Science of QAnon: A New Social and Political Phenomenon

    Open Access•Michael K Miller, Joseph M Pierre et al.•BOOK•The Social Science of QAnon•2023

    QAnon has emerged as the defining conspiracy group of our times, and its far-right conspiracies are extraordinary for their breadth and extremity. Bringing together scholars from psychology, sociology, communications, and political science, this cutting-edge volume uses social science theory to investigate aspects of QAnon. Following an introduction to the 'who, what, and why' of QAnon, Part I focuses on the psychological characteristics of QAnon…

  • Ecosystem Services: A Social and Semantic Network Analysis of Public Opinion on Twitter

    Open Access•Stefano Bruzzese, Wasim Ahmed et al.•ARTICLE•International Journal of…•2022

    Social media data reveal patterns of knowledge, attitudes, and behaviours of users on a range of topics. This study analysed 4398 tweets gathered between 17 January 2022 and 3 February 2022 related to ecosystem services, using the keyword and hashtag "ecosystem services". The Microsoft Excel plugin, NodeXL was used for social and semantic network analysis. The results reveal a loosely dense network in which information is conveyed slowly, with ho…

  • Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study

    Open Access•Alex Fenton, Anna Mary Cooper-Ryan et al.•ARTICLE•International Journal of…•2022

    Background: The last decade has seen a dramatic shift toward the study of fitness surveillance, thanks in part to the emergence of mobile health (mHealth) apps that allow users to track their health through a variety of data-driven insights. This study examines the adoption trends and community mediation of the mobile fitness application 'FanFit', a platform aimed at promoting physical activity among sports fans by creating a fitness app branded …

  • A Social Network Analysis of Twitter Data Related to Blood Clots and Vaccines

    Open Access•Wasim Ahmed, Josep Vidal‐Alaball et al.•ARTICLE•International Journal of…•2022

    After the first weeks of vaccination against SARS-CoV-2, several cases of acute thrombosis were reported. These news reports began to be shared frequently across social media platforms. The aim of this study was to conduct an analysis of Twitter data related to the overall discussion. The data were retrieved from 14 March to 14 April 2021 using the keyword 'blood clots'. A dataset with n = 266,677 tweets was retrieved, and a systematic random sam…

  • Microcredit and Economic Welfare: Experience of Poor Rural Households from Pakistan

    Open Access•Waqas Umar Latif, Sana Ullah et al.•ARTICLE•Journal of International…•2020

    This research article effort to empirically assess the effect of microcredit on household economic welfare consequences, for example income and consumption in rural Pakistan. The valuation is based on the difference‐in‐difference method that is a progressively popular technique of tackling the selection bias issue in measuring the influences of microcredit. This paper uses a 2‐year panel data set, together with both primary and secondary data gai…

  • A Social Network Analysis of Tweets Related to Masks during the Covid-19 Pandemic

    Open Access•Wasim Ahmed, Josep Vidal‐Alaball et al.•ARTICLE•International Journal of…•2020

    Towards the end of June 2020, Twitter was utilized by the public to encourage others to wear masks and discussions around masks included a wide range of users

  • Contextualising the 2019 E-Cigarette Health Scare: Insights from Twitter

    Open Access•Wasim Ahmed, Francesc X Marín-Gomez et al.•ARTICLE•International Journal of…•2020

    A health scare can be described as a campaign that attempts to alert the public of a particular substance or activity that can lead to a negative effect on health. A recent health scare to emerge relates to the health hazards associated with the use of e-cigarettes, which has caused widespread debate, which peaked towards the end of 2019. Health scares need to be studied in the context in which they occur, and one method of studying them is throu…

  • MacronLeaks as a “warning shot” for European democracies: Challenges to election blackouts presented by social media and election meddling during the 2017 French presidential election

    Open Access•John Downing, Wasim Ahmed•ARTICLE•French Politics•2019•References: 7

  • Is It Time to Re-Evaluate the Ethics Governance of Social Media Research

    Open Access•Gabrielle Samuel, Wasim Ahmed et al.•ARTICLE•Journal of Empirical Research on…•2018•Cited by: 4•References: 1

    This article reports on a U.K. workshop on social media research ethics held in May 2018. There were 10 expert speakers and an audience of researchers, research ethics committee members, and research institution representatives. Participants reviewed the current state of social media ethics, discussing well-rehearsed questions such as what needs consent in social media research, and how the public/private divide differs between virtual and real-l…

  • The ethics of memory in a digital age: Interrogating the right to be forgotten

    Wasim Ahmed•ARTICLE•Information Communication & Society•2017

    "The ethics of memory in a digital age: interrogating the right to be forgotten." Information, Communication & Society, 20(12), p. 1833

  • Ewom source credibility, perceived risk and food product customer's information adoption

    Open Access•Safdar Hussain, Wasim Ahmed et al.•ARTICLE•Computers in Human Behavior•2016•Cited by: 8•References: 7

  • Ewom source credibility, perceived risk and food product customer's information adoption

    Open Access•Safdar Hussain, Wasim Ahmed et al.•ARTICLE•Computers in Human Behavior•2016•Cited by: 8•References: 7

  • Is It Time to Re-Evaluate the Ethics Governance of Social Media Research

    Open Access•Gabrielle Samuel, Wasim Ahmed et al.•ARTICLE•Journal of Empirical Research on…•2018•Cited by: 4•References: 1

    This article reports on a U.K. workshop on social media research ethics held in May 2018. There were 10 expert speakers and an audience of researchers, research ethics committee members, and research institution representatives. Participants reviewed the current state of social media ethics, discussing well-rehearsed questions such as what needs consent in social media research, and how the public/private divide differs between virtual and real-l…

  • Ewom source credibility, perceived risk and food product customer's information adoption

    Open Access•Safdar Hussain, Wasim Ahmed et al.•ARTICLE•Computers in Human Behavior•2016•Cited by: 8•References: 7

  • The ethics of memory in a digital age: Interrogating the right to be forgotten

    Wasim Ahmed•ARTICLE•Information Communication & Society•2017

    "The ethics of memory in a digital age: interrogating the right to be forgotten." Information, Communication & Society, 20(12), p. 1833

  • Is It Time to Re-Evaluate the Ethics Governance of Social Media Research

    Open Access•Gabrielle Samuel, Wasim Ahmed et al.•ARTICLE•Journal of Empirical Research on…•2018•Cited by: 4•References: 1

    This article reports on a U.K. workshop on social media research ethics held in May 2018. There were 10 expert speakers and an audience of researchers, research ethics committee members, and research institution representatives. Participants reviewed the current state of social media ethics, discussing well-rehearsed questions such as what needs consent in social media research, and how the public/private divide differs between virtual and real-l…

  • MacronLeaks as a “warning shot” for European democracies: Challenges to election blackouts presented by social media and election meddling during the 2017 French presidential election

    Open Access•John Downing, Wasim Ahmed•ARTICLE•French Politics•2019•References: 7

  • Microcredit and Economic Welfare: Experience of Poor Rural Households from Pakistan

    Open Access•Waqas Umar Latif, Sana Ullah et al.•ARTICLE•Journal of International…•2020

    This research article effort to empirically assess the effect of microcredit on household economic welfare consequences, for example income and consumption in rural Pakistan. The valuation is based on the difference‐in‐difference method that is a progressively popular technique of tackling the selection bias issue in measuring the influences of microcredit. This paper uses a 2‐year panel data set, together with both primary and secondary data gai…

  • A Social Network Analysis of Tweets Related to Masks during the Covid-19 Pandemic

    Open Access•Wasim Ahmed, Josep Vidal‐Alaball et al.•ARTICLE•International Journal of…•2020

    Towards the end of June 2020, Twitter was utilized by the public to encourage others to wear masks and discussions around masks included a wide range of users

  • Contextualising the 2019 E-Cigarette Health Scare: Insights from Twitter

    Open Access•Wasim Ahmed, Francesc X Marín-Gomez et al.•ARTICLE•International Journal of…•2020

    A health scare can be described as a campaign that attempts to alert the public of a particular substance or activity that can lead to a negative effect on health. A recent health scare to emerge relates to the health hazards associated with the use of e-cigarettes, which has caused widespread debate, which peaked towards the end of 2019. Health scares need to be studied in the context in which they occur, and one method of studying them is throu…

  • Ecosystem Services: A Social and Semantic Network Analysis of Public Opinion on Twitter

    Open Access•Stefano Bruzzese, Wasim Ahmed et al.•ARTICLE•International Journal of…•2022

    Social media data reveal patterns of knowledge, attitudes, and behaviours of users on a range of topics. This study analysed 4398 tweets gathered between 17 January 2022 and 3 February 2022 related to ecosystem services, using the keyword and hashtag "ecosystem services". The Microsoft Excel plugin, NodeXL was used for social and semantic network analysis. The results reveal a loosely dense network in which information is conveyed slowly, with ho…

  • Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study

    Open Access•Alex Fenton, Anna Mary Cooper-Ryan et al.•ARTICLE•International Journal of…•2022

    Background: The last decade has seen a dramatic shift toward the study of fitness surveillance, thanks in part to the emergence of mobile health (mHealth) apps that allow users to track their health through a variety of data-driven insights. This study examines the adoption trends and community mediation of the mobile fitness application 'FanFit', a platform aimed at promoting physical activity among sports fans by creating a fitness app branded …

  • A Social Network Analysis of Twitter Data Related to Blood Clots and Vaccines

    Open Access•Wasim Ahmed, Josep Vidal‐Alaball et al.•ARTICLE•International Journal of…•2022

    After the first weeks of vaccination against SARS-CoV-2, several cases of acute thrombosis were reported. These news reports began to be shared frequently across social media platforms. The aim of this study was to conduct an analysis of Twitter data related to the overall discussion. The data were retrieved from 14 March to 14 April 2021 using the keyword 'blood clots'. A dataset with n = 266,677 tweets was retrieved, and a systematic random sam…

  • The Social Science of QAnon: A New Social and Political Phenomenon

    Open Access•Michael K Miller, Joseph M Pierre et al.•BOOK•The Social Science of QAnon•2023

    QAnon has emerged as the defining conspiracy group of our times, and its far-right conspiracies are extraordinary for their breadth and extremity. Bringing together scholars from psychology, sociology, communications, and political science, this cutting-edge volume uses social science theory to investigate aspects of QAnon. Following an introduction to the 'who, what, and why' of QAnon, Part I focuses on the psychological characteristics of QAnon…

  • Social network and linguistic analysis of the #nutrition discourse on the social network platform X, formerly known as Twitter

    Open Access•Cassandra H Ellis, J Bernadette Moore et al.•ARTICLE•Social Network Analysis and Mining•2024

    Social network analysis (SNA) of social media content allows information transfer to be visualised, identifies influential actors, and reveals public opinion. However, to date no research has investigated content related to nutrition on X. This study examined the #nutrition conversations on X (formerly Twitter) utilising SNA and linguistic methods. NodeXL Pro was used for network, semantic and sentiment analyses on English language posts includin…

  • Evolving media consumption: Integrating “Subscription Video‐on‐demand” (SVOD) and social TV through a uses and gratifications perspective

    Open Access•Mohammed Habes, Mokhtar Elareshi et al.•ARTICLE•Cogent Social Sciences•2025

    Social TV is a modern-day phenomenon, combining communication, entertainment, education, and information functionalities within audiovisual content. This research examines the impact of these elements on audience engagement with social TV platforms in Jordan, framed through the Uses and Gratifications theory (U&G). Analysis was drawn from 375 social TV Yarmouk University users in Irbid, Jordan. The results show that communication, information, an…

  • Exploring the effects of language acquisition pattern (bilingualism) on dichotic listening

    Open Access•M A Yashu, Krithi Rao et al.•ARTICLE•International Journal of…•2025

    Purpose: Dichotic listening (DL) involves processing auditory information with both ears, divided into binaural integration and separation. There are very limited studies that have explored the auditory processing differences in different forms of bilingualism. Hence, the study aimed to explore the effects of language acquisition patterns (Simultaneous vs. Sequential bilingualism) on dichotic processing skills. Methodology: Fifty clinically norma…

  • University-industry collaboration for academic success and employability: A connectivist perspective

    Open Access•Imran Maqbool Khan, Emma Edwards et al.•ARTICLE•Studies in Higher Education•2025

    Despite the widespread recognition of university-industry collaboration benefits, a significant research gap exists in understanding the lived experiences of both students and industry practitioners regarding the effectiveness of feedback mechanisms and sustained employability development. Higher education institutions (HEIs) face growing pressure to equip graduates with industry-relevant skills to prepare them for the workforce. In marketing, wh…

  • Using Social Network Analysis to Study Hate Speech in English Football During the White Lives Matter Banner Controversy

    Open Access•Daniel Kilvington, Wasim Ahmed et al.•ARTICLE•IIM Kozhikode Society &…•2026

    In June 2020, a group of football supporters from Burnley FC arranged for a ‘White Lives Matter’ banner to be flown over Manchester City’s Etihad Stadium in protest against the English Premier League’s (EPL) decision to support the Black Lives Matter (BLM) movement. Utilizing a mixed-methods social network analysis (SNA) approach, we identified opinion leaders on X (formerly Twitter) to assess their influence in shaping the discussions and narrat…

Computer Science (9 works) · Social media (9 works) · Sociology (8 works) · Business (7 works) · Political science (7 works) · Psychology (7 works) · Advertising (5 works) · Law (5 works) · Misinformation and Its Impacts (5 works) · Internet privacy (4 works)

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