Rennan Carvalho Dos Santos
Biographic Data
| ID | 3925628 |
|---|---|
| NAME | Rennan Carvalho Dos Santos |
| GIVEN NAMES | Rennan Carvalho |
| FAMILY NAME | Dos Santos |
| SIGNATURE | DOS SANTOS R C |
| AFFILIATIONS | Universidade Federal de Pernambuco |
| ORCID | 0000-0002-2476-1336 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Walt Disney World: Consumption Experience of the Millennial Generation in Theme Parks
This research aims to analyse the influence of optimism on technology readiness and co-creation experiences in the consumption experiences of the millennial generation at Disney's theme parks as well as their relationship to customer delight. Quantitative research was carried out. The sample obtained 530 respondents, and the Structural Equation Modeling for data analysis was used. The results indicate that the consumption experiences of the Mille…
Go vegan! digital influence and social media use in the purchase intention of vegan products in the cosmetics industry
Walt Disney World: Consumption Experience of the Millennial Generation in Theme Parks
This research aims to analyse the influence of optimism on technology readiness and co-creation experiences in the consumption experiences of the millennial generation at Disney's theme parks as well as their relationship to customer delight. Quantitative research was carried out. The sample obtained 530 respondents, and the Structural Equation Modeling for data analysis was used. The results indicate that the consumption experiences of the Mille…
Go vegan! digital influence and social media use in the purchase intention of vegan products in the cosmetics industry
Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Structural equation modeling (2 works) · Aesthetics (1 works)