Martin Wortmann
Biographic Data
| ID | 3986443 |
|---|---|
| NAME | Martin Wortmann |
| GIVEN NAMES | Martin |
| FAMILY NAME | Wortmann |
| SIGNATURE | WORTMANN M |
| AFFILIATIONS | European University Institute |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 25 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1987 |
| LATEST PUBLICATION YEAR | 1987 |
| H-INDEX | 1 |
Party strategies in the electoral market: Political marketing in West Germany, Britain and Ireland
The use of a political marketing framework to describe modern party election campaigns can be useful for comparison over time, between and within countries. This paper concentrates on inter‐country comparisons, examining the election compaigns of the West German Christian Democrats in 1983, the British Conservatives in 1983 and the Irish Fine Gael party in 1981. Political marketing is defined as the application of promotional activities to direct…
Party strategies in the electoral market: Political marketing in West Germany, Britain and Ireland
The use of a political marketing framework to describe modern party election campaigns can be useful for comparison over time, between and within countries. This paper concentrates on inter‐country comparisons, examining the election compaigns of the West German Christian Democrats in 1983, the British Conservatives in 1983 and the Irish Fine Gael party in 1981. Political marketing is defined as the application of promotional activities to direct…
Party strategies in the electoral market: Political marketing in West Germany, Britain and Ireland
The use of a political marketing framework to describe modern party election campaigns can be useful for comparison over time, between and within countries. This paper concentrates on inter‐country comparisons, examining the election compaigns of the West German Christian Democrats in 1983, the British Conservatives in 1983 and the Irish Fine Gael party in 1981. Political marketing is defined as the application of promotional activities to direct…
Business (1 works) · Distribution (mathematics (1 works) · Economics (1 works) · General election (1 works) · German (1 works) · Hate Speech and Cyberbullying Detection (1 works) · Irish (1 works) · Language change (1 works) · Law (1 works) · Law (1 works)