Party strategies in the electoral market
Political marketing in West Germany, Britain and Ireland
Bibliographic Data
| ID | 6256746 |
|---|---|
| Authors | David M Farrell (0000-0002-0528-4335, European University Institute), Martin Wortmann (European University Institute) |
| Year | 1987 |
| Volume | 15 |
| Issue | 3 |
| Pages | 297-318 |
| Publication date | 1987-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | European Journal of Political Research (JOURNAL) |
| Journal identifiers | ISSN: 0304-4130 • E-ISSN: 1475-6765 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1475-6765.1987.tb00879.x |
| OpenAlex | W1976029915 |
| Language | EN |
| Citations received | 20 |
| References cited | 13 |
The use of a political marketing framework to describe modern party election campaigns can be useful for comparison over time, between and within countries. This paper concentrates on inter‐country comparisons, examining the election compaigns of the West German Christian Democrats in 1983, the British Conservatives in 1983 and the Irish Fine Gael party in 1981. Political marketing is defined as the application of promotional activities to direct an exchange with voters through the use of such instruments as product policy, communications policies and distribution. Among the paper's main findings are, first, that the CDU were the only party to have communications policies which closely matched their product policy and, second, that distribution activities appear to be where future campaign developments are likely to concentrate. The paper concludes with a discussion on some specific aspects of political marketing including effects, financial corruption and the part political marketing plays in the general evolution of the electoral process
Business · Distribution (mathematics · Economics · General election · German · Irish · Language change · Political science · Politics · Product (mathematics · Hate Speech and Cyberbullying Detection · Law · Media Studies and Communication · Social Media and Politics · Marketing
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| Unique citing works | 20 |
|---|---|
| Citations per year | 0,56 |
| Citation span | 1990 - 2025 (36) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 20 |