Sunny Yoon
Biographic Data
| ID | 3989061 |
|---|---|
| NAME | Sunny Yoon |
| GIVEN NAMES | Sunny |
| FAMILY NAME | Yoon |
| SIGNATURE | YOON S |
| AFFILIATIONS | Hanyang University |
| ORCID | 0000-0001-7089-444X |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Imaginaries of humanoids and evolutions of technological visions of AI in Eastern and Western media
Webtoons, Desperately Seeking Viewers: Interactive Creativity in Social Media Platforms and Cultural Appropriation of Global Media Production
Webtoons optimize interactivity and participation of media users in the world of digital media by consolidating a unique digital culture. This article examines the role of users in interactive media by exploring the case of webtoons in the context of a changing global political economy and cultural dominance. Korean platform monopolies have established a new business model for webtoons and developed it as a center of Korean creative power. While …
Social Media and the Cultural Politics of Korean Pop Culture in East Asia
This volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region. In the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain the emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and …
The memefication of Squid Game and mimicry of Asian images
The memefication of Squid Game demonstrates the cultural dynamics of media reception in changing media environments. The dissemination of memes facilitates public participation and democratic use of media, however memes also aggravate cultural prejudice and contribute to the segregation of social groups. This study investigates ideological influences involved in spreading Squid Game memes. Squid Game and associated memes demonstrate the ambivalen…
K-Pop Fandom in Veil: Religious Reception and Adaptation to Popular Culture
Indonesia is a rising center of K-pop fandom next to China and Japan. This study examines K-pop fandom in Indonesia by focusing on intercultural communication between two countries whose cultural and religious differences are extensive. An ethnographic study of young Muslims in Indonesia was conducted in order to examine the motivations and cultural practice of K-pop fans. Having the largest Muslim population in the world, Indonesia has young peo…
East to East: Cultural politics and fandom of Korean popular culture in Eastern Europe
This study examines the popularity of South Korean media in Eastern Europe as a case of cultural politics. Strong fandom and subcultural activities related to Korean media in this region show not only temporary cultural trends but also social changes and public aspirations in these countries. Media audiences use Korean popular culture as a way of expressing their visions of social and cultural construction different from western systems. Currentl…
Mothering, Modernizing and the Power of Horror
Forbidden audience: Media reception and social change in North Korea
This study is an attempt to investigate the cultural aspects of North Korea by examining the everyday lives of the people, a topic that has been a blind spot in the body of previous research on North Korea. Although there are ample studies on North Korea due to its significance for world peace, they are limited to military and political aspects. To look into the micro-aspects of the social practice of ordinary people in North Korea, the method of…
Taming the Primitive: Multiculturalism and the Anthropological Vision of South Korean Media
This study examines the meaning of ethnographic documentaries newly produced in South Korea. These TV programs present primitiveness to an extreme, which may reflect social changes in Korea. The South Korean media first started to show strong interest in international and intercultural issues, particularly non-Western cultures, as the society opened up to having a multicultural population; and there was also the international popularity of Korean…
The Pusan International Film Festival: South Korean cinema and globalization
The Neoliberal World Order and Patriarchal Power: A Discursive Study of Korean Cinema and International Co-production
This research is an attempt to examine the ideological aspects of Korean cinema in the context of politico-economic changes. Korean cinema is in the process of economic restructuring, driven by neoliberal forces on a global scale. These economic forces also influence film texts on a concrete level, creating hybrid characters and narratives in blockbusters and co-produced films. These new genre films have tended to reinforce patriarchal ideology, …
Gender, Neoliberalism and Contemporary Asian Cinemas
The claim that regardless of our location we are nevertheless networked into global events, movements and political-economic developments is now commonplace. What has also become clear is that this
Internet Discourse and the Habitus of Korea’s New Generation
K-Pop Fandom in Veil: Religious Reception and Adaptation to Popular Culture
Indonesia is a rising center of K-pop fandom next to China and Japan. This study examines K-pop fandom in Indonesia by focusing on intercultural communication between two countries whose cultural and religious differences are extensive. An ethnographic study of young Muslims in Indonesia was conducted in order to examine the motivations and cultural practice of K-pop fans. Having the largest Muslim population in the world, Indonesia has young peo…
The Pusan International Film Festival: South Korean cinema and globalization
The Neoliberal World Order and Patriarchal Power: A Discursive Study of Korean Cinema and International Co-production
This research is an attempt to examine the ideological aspects of Korean cinema in the context of politico-economic changes. Korean cinema is in the process of economic restructuring, driven by neoliberal forces on a global scale. These economic forces also influence film texts on a concrete level, creating hybrid characters and narratives in blockbusters and co-produced films. These new genre films have tended to reinforce patriarchal ideology, …
East to East: Cultural politics and fandom of Korean popular culture in Eastern Europe
This study examines the popularity of South Korean media in Eastern Europe as a case of cultural politics. Strong fandom and subcultural activities related to Korean media in this region show not only temporary cultural trends but also social changes and public aspirations in these countries. Media audiences use Korean popular culture as a way of expressing their visions of social and cultural construction different from western systems. Currentl…
Forbidden audience: Media reception and social change in North Korea
This study is an attempt to investigate the cultural aspects of North Korea by examining the everyday lives of the people, a topic that has been a blind spot in the body of previous research on North Korea. Although there are ample studies on North Korea due to its significance for world peace, they are limited to military and political aspects. To look into the micro-aspects of the social practice of ordinary people in North Korea, the method of…
Internet Discourse and the Habitus of Korea’s New Generation
The Neoliberal World Order and Patriarchal Power: A Discursive Study of Korean Cinema and International Co-production
This research is an attempt to examine the ideological aspects of Korean cinema in the context of politico-economic changes. Korean cinema is in the process of economic restructuring, driven by neoliberal forces on a global scale. These economic forces also influence film texts on a concrete level, creating hybrid characters and narratives in blockbusters and co-produced films. These new genre films have tended to reinforce patriarchal ideology, …
Gender, Neoliberalism and Contemporary Asian Cinemas
The claim that regardless of our location we are nevertheless networked into global events, movements and political-economic developments is now commonplace. What has also become clear is that this
The Pusan International Film Festival: South Korean cinema and globalization
Mothering, Modernizing and the Power of Horror
Forbidden audience: Media reception and social change in North Korea
This study is an attempt to investigate the cultural aspects of North Korea by examining the everyday lives of the people, a topic that has been a blind spot in the body of previous research on North Korea. Although there are ample studies on North Korea due to its significance for world peace, they are limited to military and political aspects. To look into the micro-aspects of the social practice of ordinary people in North Korea, the method of…
Taming the Primitive: Multiculturalism and the Anthropological Vision of South Korean Media
This study examines the meaning of ethnographic documentaries newly produced in South Korea. These TV programs present primitiveness to an extreme, which may reflect social changes in Korea. The South Korean media first started to show strong interest in international and intercultural issues, particularly non-Western cultures, as the society opened up to having a multicultural population; and there was also the international popularity of Korean…
East to East: Cultural politics and fandom of Korean popular culture in Eastern Europe
This study examines the popularity of South Korean media in Eastern Europe as a case of cultural politics. Strong fandom and subcultural activities related to Korean media in this region show not only temporary cultural trends but also social changes and public aspirations in these countries. Media audiences use Korean popular culture as a way of expressing their visions of social and cultural construction different from western systems. Currentl…
K-Pop Fandom in Veil: Religious Reception and Adaptation to Popular Culture
Indonesia is a rising center of K-pop fandom next to China and Japan. This study examines K-pop fandom in Indonesia by focusing on intercultural communication between two countries whose cultural and religious differences are extensive. An ethnographic study of young Muslims in Indonesia was conducted in order to examine the motivations and cultural practice of K-pop fans. Having the largest Muslim population in the world, Indonesia has young peo…
Social Media and the Cultural Politics of Korean Pop Culture in East Asia
This volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region. In the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain the emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and …
The memefication of Squid Game and mimicry of Asian images
The memefication of Squid Game demonstrates the cultural dynamics of media reception in changing media environments. The dissemination of memes facilitates public participation and democratic use of media, however memes also aggravate cultural prejudice and contribute to the segregation of social groups. This study investigates ideological influences involved in spreading Squid Game memes. Squid Game and associated memes demonstrate the ambivalen…
Webtoons, Desperately Seeking Viewers: Interactive Creativity in Social Media Platforms and Cultural Appropriation of Global Media Production
Webtoons optimize interactivity and participation of media users in the world of digital media by consolidating a unique digital culture. This article examines the role of users in interactive media by exploring the case of webtoons in the context of a changing global political economy and cultural dominance. Korean platform monopolies have established a new business model for webtoons and developed it as a center of Korean creative power. While …
Imaginaries of humanoids and evolutions of technological visions of AI in Eastern and Western media
Sociology (13 works) · Asian Culture and Media Studies (11 works) · Media studies (11 works) · Political science (9 works) · Art (7 works) · Gender Studies (7 works) · Gender Studies (6 works) · Aesthetics (5 works) · Politics (5 works) · Anthropology (4 works)