The memefication of Squid Game and mimicry of Asian images
Bibliographic Data
| ID | 12602003 |
|---|---|
| Authors | Sunny Yoon (0000-0001-7089-444X, Hanyang University, South Korea, corresponding author) |
| Year | 2023 |
| Volume | 26 |
| Issue | 5 |
| Pages | 497-517 |
| Publication date | 2023-05-31 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1367-8779 • E-ISSN: 1460-356X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/13678779231177724 |
| OpenAlex | W4378983600 |
| Language | EN |
| References cited | 45 |
The memefication of Squid Game demonstrates the cultural dynamics of media reception in changing media environments. The dissemination of memes facilitates public participation and democratic use of media, however memes also aggravate cultural prejudice and contribute to the segregation of social groups. This study investigates ideological influences involved in spreading Squid Game memes. Squid Game and associated memes demonstrate the ambivalence of cultural dynamics at the global level and identity issues involved in consuming media and pop culture. Theories of postcolonialism and critical discourse analysis are applied to examine media production and distribution of Korean media, and its influence on the reproduction cultural prejudice in changing media environments. Online memes provide the particular impetus underlying contestations between cultural diversity and ideological conservation in our changing media environment
Ambivalence · Ideology · Media studies · Political science · Politics · Prejudice (legal term · Social media · Sociology · Asian Culture and Media Studies · Media Studies and Communication · Media, Gender, and Advertising · Psychology · Social Psychology
Netflix Nations
The Selfish Gene
The World Made Meme
Critical Discourse Analysis
‘Liking and Sharing’ the stigmatization of poverty and social welfare
Messy on the inside
Sharing the hate? Memes and transnationality in the far right’s digital visual culture
Murder fantasies in memes
My life is a mess
Making sense? The structure and meanings of digital memetic nonsense
The playful politics of memes
Memetising the pandemic
Evasive Targets
Structure, Audience and Soft Power in East Asian Pop Culture
The Discursive Power of Memes in Digital Culture
Popular Culture, Globalization and Japan
Digital cultures of political participation
On Frogs, Monkeys, and Execution Memes
Mapping the Meme
Internet memes as contested cultural capital
Memes as genre
They))) rule
Ironic humor on social media as participatory boundary work
Memes as reasonably hostile laments
Bridging language barriers, bonding against immigrants
Critical Discourse Analysis and the Marketization of Public Discourse
Criticising images
Memetic protest and the dramatic diffusion of Alan Kurdi
Hallyu across the Desert
Hybridity and the rise of Korean popular culture in Asia
The struggle between the power of language and the language of power
Audiences in an Age of Datafication
Data Colonialism
Memes, genes, and signs
When metaphor becomes a joke
Persuasion Through Bitter Humor
Strategic Framing and Social Media Engagement
| Citation velocity | historical |
|---|---|
| Highly cited | No |