B Barbosa
Biographic Data
| ID | 39897 |
|---|---|
| NAME | B Barbosa |
| GIVEN NAMES | B |
| FAMILY NAME | Barbosa |
| SIGNATURE | BARBOSA B |
| AFFILIATIONS | Universidade do Porto |
| ORCID | 0000-0002-4057-360X |
| VERIFIED | Yes |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 15 |
| WORKS AS EDITOR | 2 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Prevalence of Alcoholism in Adults Worldwide
Marketing Innovation Strategies and Consumer Behavior
"In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves…
How do e-governance and e-business drive sustainable development goals
Effectiveness of ATM withdrawal forecasting methods under different market conditions
This study aims to test the forecasting accuracy of recently implemented econometric tools as compared to the forecasting accuracy of widely used traditional models when predicting cash demand at ATMs. It also aims to verify whether the pandemic-driven change in market conditions impacted the predictive power of the tested models. Our conclusions were derived based on a data set that consisted of daily withdrawals from 61 ATMs of one of the large…
Customer Experience, Loyalty, and Churn in Bundled Telecommunications Services
The telecommunications industry is highly competitive, as operators engage in fierce attacks, especially in bundled services, to acquire new customers originating high churn rate. The objective of this paper is to gain a comprehensive understanding of the factors influencing the switching of operators for bundled services among telecom operators. The paper includes a quantitative study with 3,004 customers utilizing bundled services from a Portug…
Significance of verbal and visual cues in communicating perfume properties over the Internet
This article fills a gap in the literature by exploring e-shoppers' views on the ability of verbal and visual cues to represent scents of unknown perfumes. In-depth face-to-face interviews were conducted with 27 consumers from Brazil, Iran, and Portugal. Results demonstrate that visual cues could complement verbal descriptions in conveying the type of scent of perfumes. In addition, this study identified a set of associations between several colo…
Factors influencing employees’ eco-friendly innovation capabilities and behavior
The effect of firms’ environmentally sustainable practices on economic performance
Companies are pressured by stakeholders to protect the environment while improving their economic performance. This study aims to further explore the impact of environmentally sustainable practices (ESP) on firm performance (FP), by considering the effects of green employee integration (GEI), environmental sustainability (ES), and employee environmental orientation (EEO). To test the set of hypotheses defined for this article, a closed-ended ques…
Effects of Social Media Use on Psychological Well-Being
The growth in social media use has given rise to concerns about the impacts it may have on users' psychological well-being. This paper's main objective is to shed light on the effect of social media use on psychological well-being. Building on contributions from various fields in the literature, it provides a more comprehensive study of the phenomenon by considering a set of mediators, including social capital types (i.e., bonding social capital …
Tweet and Retweet Journalism During the Pandemic
Starting from a gap identified in the literature regarding the use of social networks by newspapers to disseminate urgent news, this article aims to study strategies of journalistic content in social media, particularly in the context of a public crisis and to compare the effectiveness of different types of news disseminated in this medium, namely in terms of reach and generated interaction. The following research question was defined: how popula…
Young Adults’ Views on Digital Storytelling Campaigns
Storytelling is gaining popularity due to its expected ability to earn consumers’ attention and generate positive outcomes such as brand awareness, trust, and customer engagement. However, the effects of digital storytelling campaigns on brands are still insufficiently researched, especially among certain segments such as young adults. Therefore, the main aim of this article is to explore young adults’ views on digital storytelling campaigns, foc…
Tourists with migrants’ eyes
The main aim of this article is to explore the relationship between tourism experience and international retirement migration. Despite the current trends in international tourism and the marketing efforts of some destinations to attract retired foreigners, contributions in the literature about prospective migrants’ decision process are still rare, particularly regarding long-term migration and beyond the traditional north-south flows from the wea…
Smart Marketing With the Internet of Things
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. \n \nSmart Marketing With the Internet of Things is an essential r…
Learning How to Work in Multicultural Teams
Internationalization-at-home activities present relevant opportunities for innovation in the teaching-learning process. These activities provide a very broad set of advantages, including the development of soft skills and increased motivation of students. This article aims to contribute to the debate on internationalization of higher education institutions by exploring studentsâ€TM perceptions and experiences after participating in an internation…
The role of dreams of ads in purchase intention
Man Thou Art Dust
In response to recent calls for further cross-disciplinary research on austerity and a deeper sociological understanding of the impact and aftermath of the economic crisis on individuals and societies, this article builds on extant austerity literature through an exploration of its effects on European men. Informed by theories of liminality and rites of passage, this qualitative investigation examines the experience of austerity from the perspect…
Do open day events develop art museum audiences
For museums, developing audiences means both attracting non-visitors to their venues, and improving repeat visitors’ attendance patterns and experience. Audience development strategies encourage museums to create open door events in order to deal with barriers preventing a wider audience from becoming their visitors, and to build stronger relationships with their current visitors. Satisfaction is expected to influence future buying decisions – i.…
Do open day events develop art museum audiences
For museums, developing audiences means both attracting non-visitors to their venues, and improving repeat visitors’ attendance patterns and experience. Audience development strategies encourage museums to create open door events in order to deal with barriers preventing a wider audience from becoming their visitors, and to build stronger relationships with their current visitors. Satisfaction is expected to influence future buying decisions – i.…
Tourists with migrants’ eyes
The main aim of this article is to explore the relationship between tourism experience and international retirement migration. Despite the current trends in international tourism and the marketing efforts of some destinations to attract retired foreigners, contributions in the literature about prospective migrants’ decision process are still rare, particularly regarding long-term migration and beyond the traditional north-south flows from the wea…
Young Adults’ Views on Digital Storytelling Campaigns
Storytelling is gaining popularity due to its expected ability to earn consumers’ attention and generate positive outcomes such as brand awareness, trust, and customer engagement. However, the effects of digital storytelling campaigns on brands are still insufficiently researched, especially among certain segments such as young adults. Therefore, the main aim of this article is to explore young adults’ views on digital storytelling campaigns, foc…
Man Thou Art Dust
In response to recent calls for further cross-disciplinary research on austerity and a deeper sociological understanding of the impact and aftermath of the economic crisis on individuals and societies, this article builds on extant austerity literature through an exploration of its effects on European men. Informed by theories of liminality and rites of passage, this qualitative investigation examines the experience of austerity from the perspect…
Do open day events develop art museum audiences
For museums, developing audiences means both attracting non-visitors to their venues, and improving repeat visitors’ attendance patterns and experience. Audience development strategies encourage museums to create open door events in order to deal with barriers preventing a wider audience from becoming their visitors, and to build stronger relationships with their current visitors. Satisfaction is expected to influence future buying decisions – i.…
Man Thou Art Dust
In response to recent calls for further cross-disciplinary research on austerity and a deeper sociological understanding of the impact and aftermath of the economic crisis on individuals and societies, this article builds on extant austerity literature through an exploration of its effects on European men. Informed by theories of liminality and rites of passage, this qualitative investigation examines the experience of austerity from the perspect…
Smart Marketing With the Internet of Things
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. \n \nSmart Marketing With the Internet of Things is an essential r…
Learning How to Work in Multicultural Teams
Internationalization-at-home activities present relevant opportunities for innovation in the teaching-learning process. These activities provide a very broad set of advantages, including the development of soft skills and increased motivation of students. This article aims to contribute to the debate on internationalization of higher education institutions by exploring studentsâ€TM perceptions and experiences after participating in an internation…
The role of dreams of ads in purchase intention
Tourists with migrants’ eyes
The main aim of this article is to explore the relationship between tourism experience and international retirement migration. Despite the current trends in international tourism and the marketing efforts of some destinations to attract retired foreigners, contributions in the literature about prospective migrants’ decision process are still rare, particularly regarding long-term migration and beyond the traditional north-south flows from the wea…
Effects of Social Media Use on Psychological Well-Being
The growth in social media use has given rise to concerns about the impacts it may have on users' psychological well-being. This paper's main objective is to shed light on the effect of social media use on psychological well-being. Building on contributions from various fields in the literature, it provides a more comprehensive study of the phenomenon by considering a set of mediators, including social capital types (i.e., bonding social capital …
Tweet and Retweet Journalism During the Pandemic
Starting from a gap identified in the literature regarding the use of social networks by newspapers to disseminate urgent news, this article aims to study strategies of journalistic content in social media, particularly in the context of a public crisis and to compare the effectiveness of different types of news disseminated in this medium, namely in terms of reach and generated interaction. The following research question was defined: how popula…
Young Adults’ Views on Digital Storytelling Campaigns
Storytelling is gaining popularity due to its expected ability to earn consumers’ attention and generate positive outcomes such as brand awareness, trust, and customer engagement. However, the effects of digital storytelling campaigns on brands are still insufficiently researched, especially among certain segments such as young adults. Therefore, the main aim of this article is to explore young adults’ views on digital storytelling campaigns, foc…
Significance of verbal and visual cues in communicating perfume properties over the Internet
This article fills a gap in the literature by exploring e-shoppers' views on the ability of verbal and visual cues to represent scents of unknown perfumes. In-depth face-to-face interviews were conducted with 27 consumers from Brazil, Iran, and Portugal. Results demonstrate that visual cues could complement verbal descriptions in conveying the type of scent of perfumes. In addition, this study identified a set of associations between several colo…
Factors influencing employees’ eco-friendly innovation capabilities and behavior
The effect of firms’ environmentally sustainable practices on economic performance
Companies are pressured by stakeholders to protect the environment while improving their economic performance. This study aims to further explore the impact of environmentally sustainable practices (ESP) on firm performance (FP), by considering the effects of green employee integration (GEI), environmental sustainability (ES), and employee environmental orientation (EEO). To test the set of hypotheses defined for this article, a closed-ended ques…
Marketing Innovation Strategies and Consumer Behavior
"In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves…
How do e-governance and e-business drive sustainable development goals
Effectiveness of ATM withdrawal forecasting methods under different market conditions
This study aims to test the forecasting accuracy of recently implemented econometric tools as compared to the forecasting accuracy of widely used traditional models when predicting cash demand at ATMs. It also aims to verify whether the pandemic-driven change in market conditions impacted the predictive power of the tested models. Our conclusions were derived based on a data set that consisted of daily withdrawals from 61 ATMs of one of the large…
Customer Experience, Loyalty, and Churn in Bundled Telecommunications Services
The telecommunications industry is highly competitive, as operators engage in fierce attacks, especially in bundled services, to acquire new customers originating high churn rate. The objective of this paper is to gain a comprehensive understanding of the factors influencing the switching of operators for bundled services among telecom operators. The paper includes a quantitative study with 3,004 customers utilizing bundled services from a Portug…
Prevalence of Alcoholism in Adults Worldwide
Business (12 works) · Psychology (9 works) · Political science (7 works) · Advertising (6 works) · Computer Science (6 works) · Sociology (6 works) · Digital Marketing and Social Media (5 works) · Marketing (5 works) · Social Psychology (4 works) · Economics (3 works)