The role of dreams of ads in purchase intention
Bibliographic Data
| ID | 3900364 |
|---|---|
| Authors | Mehdi Mahdavi (0000-0003-4478-5957), Navid Fatehi Rad (0000-0002-3611-0661), B Barbosa (0000-0002-4057-360X) |
| Year | 2019 |
| Volume | 29 |
| Issue | 3 |
| Pages | 241-252 |
| Publication date | 2019-09-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Dreaming (JOURNAL) |
| Journal identifiers | ISSN: 1053-0797 • E-ISSN: 1573-3351 |
| Publisher | American Psychological Association (APA) (PUBLISHER) |
| DOI | 10.1037/drm0000110 |
| OpenAlex | W2977027644 |
| Language | EN |
Psychoanalysis · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Technology Adoption and User Behaviour · Social Psychology
| Highly cited | No |
|---|