Alexandria Arrieta
Biographic Data
| ID | 4018033 |
|---|---|
| NAME | Alexandria Arrieta |
| GIVEN NAMES | Alexandria |
| FAMILY NAME | Arrieta |
| SIGNATURE | ARRIETA A |
| AFFILIATIONS | University of Southern California |
| ORCID | 0000-0001-8601-8428 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The Limits of Virality
As the lifespan of virality on TikTok has become increasingly short and operates at a smaller scale, music creators are grappling with what it means to be successful in this later stage of the platform. For this study, I conducted 27 semi-structured interviews with music artists and creators about how short-form video platforms like TikTok have affected the way they work and create music. Many participants believe that while the creation of viral…
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The Limits of Virality
As the lifespan of virality on TikTok has become increasingly short and operates at a smaller scale, music creators are grappling with what it means to be successful in this later stage of the platform. For this study, I conducted 27 semi-structured interviews with music artists and creators about how short-form video platforms like TikTok have affected the way they work and create music. Many participants believe that while the creation of viral…