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Difan Guo

Biographic Data

ID4036959
NAMEDifan Guo
GIVEN NAMESDifan
FAMILY NAMEGuo
SIGNATUREGUO D
AFFILIATIONSBeijing Normal University
ORCID0000-0002-0048-985X
VERIFIEDYes
TOTAL WORKS15
TOTAL CITATIONS3
AUTHOR COUNT15
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • “Temporarily Forgetting Stress”

    Open Access•Difan Guo, Jinghong Xu et al.•ARTICLE•Health Communication•2026

    This study examines the content characteristics, audience interaction, and experience feedback of artificial intelligence (AI)-generated psychological healing videos on Douyin, a popular short-video platform in China. It integrates a multimodal analysis framework with stress recovery theory to conduct content analysis of 354 AI-generated healing videos on Douyin and semi-structured interviews with 30 viewers. The study finds that AI-generated vid…

  • “See How I Did It”

    Difan Guo, Jie Ren et al.•ARTICLE•Health Communication•2026

    This study analyses the content and strategic features of short videos of embodied health experiences posted by cancer patients on Douyin and examines the audience interactions these videos generate. A content analysis of 525 videos showed that patients posted videos on almost all common types of cancer and that mental health, treatment, and daily life were popular topics. Guided by the health belief model, this study reveals that many videos ref…

  • How do multiple Chinese actors conduct environmental communication on World Environment Day (2013–2022)

    Open Access•Jinghong Xu, Shuhua Zhou et al.•ARTICLE•Humanities and Social Sciences…•2026

    This paper analyses the environmental communication of three actors in China (government, media, and public) on World Environment Day (WED) from 2013 to 2022. It employs social network analysis (SNA) and content analysis to compare the topics and strategies of each participant, thereby generalizing China’s environmental communication experience . The study reveals three distinct approaches aligned with China’s WED themes: government communication…

  • Virtual reality therapy for depression and anxiety treatment in China

    Difan Guo, Yu Liu et al.•ARTICLE•Asian Journal of Communication•2026

  • Can Fragmented Facts Produce Complete Truth? Exploring Short Video Investigative Journalism from Information Integration Perspective

    Difan Guo, Luo Chang et al.•ARTICLE•Journalism Practice•2025•References: 31

  • Chinese Netizens’ Perceptions and Attitudes Towards Carbon Neutrality

    Open Access•Jinghong Xu, Runze Qu et al.•ARTICLE•International Journal of Public…•2025•References: 4

    This paper analyses 8,033 Weibo posts to examine Chinese netizens’ perceptions and attitudes towards carbon neutrality. Automated and manual content analysis methods are used to identify themes, topics, and interest considerations in the posts, while SnowNLP is employed to assess netizens’ attitudes. The results show that carbon neutrality remains a controversial issue in China. Under popular themes such as carbon management, industry retrofits, …

  • Can social media promote vaccination? Strategies and effectiveness of Covid-19 vaccine popularization on Chinese Weibo

    Open Access•Jing Xu, Difan Guo et al.•ARTICLE•Frontiers in Public Health•2024

    Background: The COVID-19 pandemic has shown a high severity in terms of mortality, and to mitigate the impact of the COVID-19 pandemic, a great deal of reliance has been placed on vaccines with defensive effects. In the context of the transmission of hazardous Omicron variant strains, vaccine popularization and acceptance are very important to ensure world health security. Social media can spread information and increase public confidence in and …

  • Blockchain as a Breakthrough in Technological Innovation

    Jinghong Xu, Difan Guo et al.•ARTICLE•Journal of Broadcasting &…•2024

    This study investigates China’s blockchain strategies through the lens of techno-developmentalism and sociotechnical imaginaries. Discourse analysis on 103 policy documents reveals that China has defined three main storylines of blockchain strategies in terms of usability, legitimacy, and applicability, thereby opening diverse imaginations for policy actors. By constructing a top-down framework for technology adoption, China has integrated blockc…

  • Contextualization

    Open Access•Difan Guo, Haiyan Wang et al.•ARTICLE•Media and Communication•2024

    Meyrowitz’s media context theory proposes that new media and their contexts will lead to new behaviors. This article adopts media context theory as a framework and utilizes a textual analysis approach to analyze what Meyrowitz termed middle region behaviors and the contextualization strategies of the traditional Chinese news media ( People’s Daily ) on the social media platform Weibo. The findings reveal three of People’s Daily ’s Weibo news’ inn…

  • Relationship between news overload and news avoidance

    Open Access•Jinghong Xu, Ziyu He et al.•ARTICLE•Journalism•2024•Cited by: 3•References: 8

    In the era of digital news, news overload and news avoidance represent novel crises confronting the field of journalism. However, most relevant studies are limited to case studies, and a clear understanding of the relationship between news overload and news avoidance has yet to be established. To address this gap, a meta-analysis of 17 papers (with 13,143 participants) was conducted. The results suggest that news avoidance is positively linked to…

  • How Do Multiple Actors Conduct Science Communication About Omicron on Weibo

    Open Access•Jinghong Xu, Difan Guo et al.•ARTICLE•Media and Communication•2023

    This article explores science communication about Omicron on Weibo by eight actors from November 2021 to June 2022. Regarding the themes of vaccines, symptoms, and medicines, we examined the actors’ communication with content analysis, presented the interactions of different actors using social network analysis, and assessed the impact of weibos on public sentiment using SnowNLP and descriptive statistics. The results showed that scientists are s…

  • Strategies and effectiveness of the Chinese government debunking Covid-19 rumors on Sina Weibo

    Hao Gao, Difan Guo et al.•ARTICLE•Journal of Applied Communication…•2022

    The Chinese government refuted rumors on social media for infodemic management when COVID-19 outbroke. This study selected 80 government accounts on Sina Weibo and collected 501 valid anti-rumor posts with comments from 18 January to 29 February 2020. This paper evaluated the effectiveness of rumor debunking from the public emotions reflected in the comments. This study also examined the influence of different anti-rumor strategies, such as fact-…

  • An Analysis of the Themes of Refuting Rumors on China's Sina Weibo During the Period of Covid-19

    Open Access•Difan Guo•ARTICLE•Jurnal Audiens•2021

    From the end of 2019 to 2020, there were countless rumors on the Internet related to COVID-19 during the viral epidemic. This study analyzed how government Weibo, the official news release channel of government social media, refuted rumors on China's leading social media platform Sina Weibo during the COVID-19 pandemic outbreak in China. This study used the LDA topic model to model the Weibo text topic and obtain the topics of the rumors that the…

  • Changes of the Public Attitudes of China to Domestic Covid-19 Vaccination After the Vaccines Were Approved

    Open Access•Hao Gao, Difan Guo et al.•ARTICLE•Frontiers in Public Health•2021

    Introduction: On December 31, 2020, the Chinese government announced that the domestic coronavirus disease-2019 (COVID-19) vaccines have obtained approval for conditional marketing and are free for vaccination. This release drove the attention of the public and intense debates on social media, which reflected public attitudes to the domestic vaccine. This study examines whether the public concerns and public attitudes to domestic COVID-19 vaccine…

  • Does the Covid-19 Vaccine Still Work That “Most of the Confirmed Cases Had Been Vaccinated”? A Content Analysis of Vaccine Effectiveness Discussion on Sina Weibo during the Outbreak of Covid-19 in Nan…

    Open Access•Hao Gao, Qingting Zhao et al.•ARTICLE•International Journal of…•2021

    In July 2021, breakthrough cases were reported in the outbreak of COVID-19 in Nanjing, sparking concern and discussion about the vaccine's effectiveness and becoming a trending topic on Sina Weibo. In order to explore public attitudes towards the COVID-19 vaccine and their emotional orientations, we collected 1542 posts under the trending topic through data mining. We set up four categories of attitudes towards COVID-19 vaccines, and used a big d…

  • Relationship between news overload and news avoidance

    Open Access•Jinghong Xu, Ziyu He et al.•ARTICLE•Journalism•2024•Cited by: 3•References: 8

    In the era of digital news, news overload and news avoidance represent novel crises confronting the field of journalism. However, most relevant studies are limited to case studies, and a clear understanding of the relationship between news overload and news avoidance has yet to be established. To address this gap, a meta-analysis of 17 papers (with 13,143 participants) was conducted. The results suggest that news avoidance is positively linked to…

  • An Analysis of the Themes of Refuting Rumors on China's Sina Weibo During the Period of Covid-19

    Open Access•Difan Guo•ARTICLE•Jurnal Audiens•2021

    From the end of 2019 to 2020, there were countless rumors on the Internet related to COVID-19 during the viral epidemic. This study analyzed how government Weibo, the official news release channel of government social media, refuted rumors on China's leading social media platform Sina Weibo during the COVID-19 pandemic outbreak in China. This study used the LDA topic model to model the Weibo text topic and obtain the topics of the rumors that the…

  • Changes of the Public Attitudes of China to Domestic Covid-19 Vaccination After the Vaccines Were Approved

    Open Access•Hao Gao, Difan Guo et al.•ARTICLE•Frontiers in Public Health•2021

    Introduction: On December 31, 2020, the Chinese government announced that the domestic coronavirus disease-2019 (COVID-19) vaccines have obtained approval for conditional marketing and are free for vaccination. This release drove the attention of the public and intense debates on social media, which reflected public attitudes to the domestic vaccine. This study examines whether the public concerns and public attitudes to domestic COVID-19 vaccine…

  • Does the Covid-19 Vaccine Still Work That “Most of the Confirmed Cases Had Been Vaccinated”? A Content Analysis of Vaccine Effectiveness Discussion on Sina Weibo during the Outbreak of Covid-19 in Nan…

    Open Access•Hao Gao, Qingting Zhao et al.•ARTICLE•International Journal of…•2021

    In July 2021, breakthrough cases were reported in the outbreak of COVID-19 in Nanjing, sparking concern and discussion about the vaccine's effectiveness and becoming a trending topic on Sina Weibo. In order to explore public attitudes towards the COVID-19 vaccine and their emotional orientations, we collected 1542 posts under the trending topic through data mining. We set up four categories of attitudes towards COVID-19 vaccines, and used a big d…

  • Strategies and effectiveness of the Chinese government debunking Covid-19 rumors on Sina Weibo

    Hao Gao, Difan Guo et al.•ARTICLE•Journal of Applied Communication…•2022

    The Chinese government refuted rumors on social media for infodemic management when COVID-19 outbroke. This study selected 80 government accounts on Sina Weibo and collected 501 valid anti-rumor posts with comments from 18 January to 29 February 2020. This paper evaluated the effectiveness of rumor debunking from the public emotions reflected in the comments. This study also examined the influence of different anti-rumor strategies, such as fact-…

  • How Do Multiple Actors Conduct Science Communication About Omicron on Weibo

    Open Access•Jinghong Xu, Difan Guo et al.•ARTICLE•Media and Communication•2023

    This article explores science communication about Omicron on Weibo by eight actors from November 2021 to June 2022. Regarding the themes of vaccines, symptoms, and medicines, we examined the actors’ communication with content analysis, presented the interactions of different actors using social network analysis, and assessed the impact of weibos on public sentiment using SnowNLP and descriptive statistics. The results showed that scientists are s…

  • Can social media promote vaccination? Strategies and effectiveness of Covid-19 vaccine popularization on Chinese Weibo

    Open Access•Jing Xu, Difan Guo et al.•ARTICLE•Frontiers in Public Health•2024

    Background: The COVID-19 pandemic has shown a high severity in terms of mortality, and to mitigate the impact of the COVID-19 pandemic, a great deal of reliance has been placed on vaccines with defensive effects. In the context of the transmission of hazardous Omicron variant strains, vaccine popularization and acceptance are very important to ensure world health security. Social media can spread information and increase public confidence in and …

  • Blockchain as a Breakthrough in Technological Innovation

    Jinghong Xu, Difan Guo et al.•ARTICLE•Journal of Broadcasting &…•2024

    This study investigates China’s blockchain strategies through the lens of techno-developmentalism and sociotechnical imaginaries. Discourse analysis on 103 policy documents reveals that China has defined three main storylines of blockchain strategies in terms of usability, legitimacy, and applicability, thereby opening diverse imaginations for policy actors. By constructing a top-down framework for technology adoption, China has integrated blockc…

  • Contextualization

    Open Access•Difan Guo, Haiyan Wang et al.•ARTICLE•Media and Communication•2024

    Meyrowitz’s media context theory proposes that new media and their contexts will lead to new behaviors. This article adopts media context theory as a framework and utilizes a textual analysis approach to analyze what Meyrowitz termed middle region behaviors and the contextualization strategies of the traditional Chinese news media ( People’s Daily ) on the social media platform Weibo. The findings reveal three of People’s Daily ’s Weibo news’ inn…

  • Relationship between news overload and news avoidance

    Open Access•Jinghong Xu, Ziyu He et al.•ARTICLE•Journalism•2024•Cited by: 3•References: 8

    In the era of digital news, news overload and news avoidance represent novel crises confronting the field of journalism. However, most relevant studies are limited to case studies, and a clear understanding of the relationship between news overload and news avoidance has yet to be established. To address this gap, a meta-analysis of 17 papers (with 13,143 participants) was conducted. The results suggest that news avoidance is positively linked to…

  • Can Fragmented Facts Produce Complete Truth? Exploring Short Video Investigative Journalism from Information Integration Perspective

    Difan Guo, Luo Chang et al.•ARTICLE•Journalism Practice•2025•References: 31

  • Chinese Netizens’ Perceptions and Attitudes Towards Carbon Neutrality

    Open Access•Jinghong Xu, Runze Qu et al.•ARTICLE•International Journal of Public…•2025•References: 4

    This paper analyses 8,033 Weibo posts to examine Chinese netizens’ perceptions and attitudes towards carbon neutrality. Automated and manual content analysis methods are used to identify themes, topics, and interest considerations in the posts, while SnowNLP is employed to assess netizens’ attitudes. The results show that carbon neutrality remains a controversial issue in China. Under popular themes such as carbon management, industry retrofits, …

  • “Temporarily Forgetting Stress”

    Open Access•Difan Guo, Jinghong Xu et al.•ARTICLE•Health Communication•2026

    This study examines the content characteristics, audience interaction, and experience feedback of artificial intelligence (AI)-generated psychological healing videos on Douyin, a popular short-video platform in China. It integrates a multimodal analysis framework with stress recovery theory to conduct content analysis of 354 AI-generated healing videos on Douyin and semi-structured interviews with 30 viewers. The study finds that AI-generated vid…

  • “See How I Did It”

    Difan Guo, Jie Ren et al.•ARTICLE•Health Communication•2026

    This study analyses the content and strategic features of short videos of embodied health experiences posted by cancer patients on Douyin and examines the audience interactions these videos generate. A content analysis of 525 videos showed that patients posted videos on almost all common types of cancer and that mental health, treatment, and daily life were popular topics. Guided by the health belief model, this study reveals that many videos ref…

  • How do multiple Chinese actors conduct environmental communication on World Environment Day (2013–2022)

    Open Access•Jinghong Xu, Shuhua Zhou et al.•ARTICLE•Humanities and Social Sciences…•2026

    This paper analyses the environmental communication of three actors in China (government, media, and public) on World Environment Day (WED) from 2013 to 2022. It employs social network analysis (SNA) and content analysis to compare the topics and strategies of each participant, thereby generalizing China’s environmental communication experience . The study reveals three distinct approaches aligned with China’s WED themes: government communication…

  • Virtual reality therapy for depression and anxiety treatment in China

    Difan Guo, Yu Liu et al.•ARTICLE•Asian Journal of Communication•2026

Computer Science (7 works) · Political science (7 works) · Social media (7 works) · Misinformation and Its Impacts (6 works) · Medicine (5 works) · Public relations (5 works) · World Wide Web (5 works) · China (4 works) · Climate Change Communication and Perception (4 works) · Content analysis (4 works)

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