Contextualization
A Path to Chinese Traditional News Media’s Integration Into Social Media
Bibliographic Data
| ID | 21225009 |
|---|---|
| Authors | Difan Guo (0000-0002-0048-985X, Beijing Normal University), Haiyan Wang (0000-0003-2534-6756, University of Macau), Jinghong Xu (0000-0003-4654-0603, Beijing Normal University) |
| Year | 2024 |
| Volume | 12 |
| Publication date | 2024-02-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media and Communication (JOURNAL) |
| Journal identifiers | ISSN: 2183-2439 • E-ISSN: 2183-2439 |
| Publisher | Cogitatio (PUBLISHER • PT) |
| DOI | 10.17645/mac.7429 |
| OpenAlex | W4389348579 |
| Language | EN |
| Citations received | 3 |
| References cited | 47 |
Meyrowitz’s media context theory proposes that new media and their contexts will lead to new behaviors. This article adopts media context theory as a framework and utilizes a textual analysis approach to analyze what Meyrowitz termed middle region behaviors and the contextualization strategies of the traditional Chinese news media ( People’s Daily ) on the social media platform Weibo. The findings reveal three of People’s Daily ’s Weibo news’ innovation strategies: the middle regionalization of news contexts (live news, vlog news, chatbox news); personalized production of important news (Weibo commentary, user-produced news); and equal dialogue with the public (daily greetings, holiday greetings, popularizing science). The study also indicates that traditional news media can utilize social media to consolidate communication effectiveness and reconstruct their credibility while actively participating in social governance. In light of these findings, we think that the “contextualization” strategies employed by People’s Daily on the Weibo platform offer meaningful possibilities for traditional news organizations’ integration into social media, such as exploring innovative approaches to news presentation, emphasizing audience interaction, appropriately providing “non-news content” for the audience, and maintaining a commitment to objectivity and fairness in news reporting
Contextualization · Credibility · Epistemology · Media relations · Media studies · News media · Political science · Public relations · Social media · Sociology · World Wide Web · Computer Science · History · Media Studies and Communication · Misinformation and Its Impacts · Social Media and Politics
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A Relational Approach to How Media Engage With Their Audiences in Social Media
How Do Multiple Actors Conduct Science Communication About Omicron on Weibo
Images of Media
Mediating the Human Body
Networks of News Dissemination and Commentary on Weibo
Contextualizing how teens manage personal and interpersonal privacy on social media
Understanding New Digital Media
Contested disaster nationalism in the digital age
Tackling fake news in socially mediated public spheres
Disrupting Chinese Journalism
Capturing Digital News Innovation Research in Organizations, 1990–2018
Navigating the Scholarly Terrain
What's New about New Media
Performing Transparency in vlog News
Transformation or Continuation? Comparing Journalism in Digital and Legacy Media in China
A question of perspective
Impact as driving force of journalistic and social change
Microblogs and the Adaptation of the Chinese Party‐State's Governance Strategy
The Presentation of Self in the Age of Social Media
WeChat as infrastructure
Who Leads? Who Follows? Measuring Issue Attention and Agenda Setting by Legislators and the Mass Public Using Social Media Data
Which Social Media? A Call for Contextualization
A Comparison of Leximancer Semi-automated Content Analysis to Manual Content Analysis
When News Meets the Audience
| Unique citing works | 3 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |