Holly Overton
Biographic Data
| ID | 4037012 |
|---|---|
| NAME | Holly Overton |
| GIVEN NAMES | Holly |
| FAMILY NAME | Overton |
| SIGNATURE | OVERTON H |
| AFFILIATIONS | Pennsylvania State University |
| ORCID | 0000-0003-1980-8512 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
“In this day and age, you have to stand for something”: Examining organizational advocacy issue choice and spokespeople in sport
Purpose This study aims to examine organizational advocacy or the more collective stance-taking efforts in a sports league – the National Basketball Association (NBA) – to see whether an organization can more effectively communicate about its advocacy efforts with different message spokespeople. The study aims to determine whether each respective message source – an athlete, a league commissioner, and the organization itself – could be effective …
Enhancing corporate social advocacy support: Self-efficacy, response efficacy, and collective efficacy as drivers of CSA behavioral intentions
This study examinesthe role of self-efficacy, response efficacy, and collective efficacy inshaping individuals’ attitudes toward corporate social advocacy (CSA), purchaseintentions, and positive word-of-mouth (WOM) intentions toward companiespracticing CSA. Two online surveys (Study 1: N = 329; Study 2: N= 317) were conducted by using a real company’s CSA on two issues: LGBTQ +rights (Study 1) and racial justice (Study 2). Response efficacy was p…
AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions
Do information disputes work: The effect of perceived risk, news disputes and credibility on consumer attitudes and trust toward biotechnology companies
Purpose This study examines a controversial issue (biotechnology) and how news disputes about misinformation related to the issue impacts individuals' attitudes toward a biotechnology company and their trust in the media source. Design/methodology/approach This study conducts a 2 (risk: low vs. high) x 2 (pre-existing attitude: anti gene-editing technology vs. pro gene-editing technology) x 2 (dispute message: absent vs. present) x 2 (media sourc…
Motivations for supporting corporate social advocacy: Applying the Simca model
Purpose This study examines why publics support corporate social advocacy (CSA) by looking at their support as a form of collective action that is motivated by individuals' shared group efficacy, anger and politicized identity by applying the Social Identity Model of Collective Action (SIMCA). Design/methodology/approach This study adopted an online survey ( N = 273), sampling US adults who supported a company's CSA effort. Findings The survey fo…
Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication
Despite the importance of companies’ corporate social responsibility (CSR) efforts to support the issue of empowering women, little is known about which communication strategies are effective for a successful CSR initiative. This research investigated how CSR messages influences consumer evaluations of a CSR activity supporting women’s empowerment via consumers’ cause involvement by conducting two experimental studies. In Study 1, a 2 (CSR messag…
Does sample source matter for theory? Testing model invariance with the influence of presumed influence model across Amazon Mechanical Turk and Qualtrics Panels
Examining native CSR advertising as a post-crisis response strategy
Although companies have started to adopt native CSR advertising for crisis communication, no existing research has examined this new phenomenon. To fill the gap, this study tested how crisis type and ad identification influence the effectiveness of native CSR advertising as a post-crisis response strategy. An online experiment was conducted using a nationally representative sample of U.S. adults. The results indicated that perceived manipulativen…
Examining the impact of information processing on CSR communication response
This study tests arguments from the situational theory in the context of CSR communication with information processing as an antecedent. Differential message framing is examined as a moderating variable. A 4 × 1 online experiment was conducted to examine how differential CSR message framing may impact the relationship between different types of information processing and individuals’ problem recognition, constraint recognition, and involvement re…
Is Native Advertising Effective for Corporate Social Responsibility Messaging: How Advertising Recognition Affects ConsumerResponses to Proactive versus Reactive CSR
This study investigates how advertising recognition influences consumer responses to a native advertisement about proactive or reactive corporate social responsibility (CSR). The results indicate that participants expressed more favorable attitudes and greater word-of-mouth intention toward a native advertisement of proactive CSR than one of reactive CSR only when they did not recognize the persuasion purpose of the native advertisement. This stu…
Testing the viability of emotions and issue involvement as predictors of CSA response behaviors
Corporate social advocacy (CSA) has become more prominent as companies continue taking stands on politically charged social issues. This study examines emotions and issue involvement as antecedents of theory of planned behavior variables (attitudes, subjective norms, and perceived behavioral control) to predict CSA response behaviors. A survey (N = 373) was conducted to examine the public’s response to a recent CSA example – Nike’s ad campaign fe…
Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication
Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-cigarette companies engage with potential customers on Twitter. Using quantitative content analysis, this study examined 525 tweets from the top five …
What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action
This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and c…
When Organizational Advocacy and Public Advocacy Intersect in CSR: Examining Stage of Partnership and Activism in CSR Partnerships
CSR partnerships have evolved and taken various forms as companies and nonprofit organizations work toward creating societal change for the public good. This study examined public relations advocacy in the context of CSR communication through a 2 x 2 online experiment with a sample of 240 participants. Specifically, this study examined interactions between CSR fit, stage of partnership, and individuals’ activism levels on individuals’ attitude to…
What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action
This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and c…
When Organizational Advocacy and Public Advocacy Intersect in CSR: Examining Stage of Partnership and Activism in CSR Partnerships
CSR partnerships have evolved and taken various forms as companies and nonprofit organizations work toward creating societal change for the public good. This study examined public relations advocacy in the context of CSR communication through a 2 x 2 online experiment with a sample of 240 participants. Specifically, this study examined interactions between CSR fit, stage of partnership, and individuals’ activism levels on individuals’ attitude to…
Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication
Despite increased controversies over the health effects of electronic cigarettes (e-cigarettes), little is known about how the public interest issue has been discussed by e-cigarette companies on social media. Using arguments from the theory of planned behavior as a guide, this study examines how e-cigarette companies engage with potential customers on Twitter. Using quantitative content analysis, this study examined 525 tweets from the top five …
What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action
This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and c…
Testing the viability of emotions and issue involvement as predictors of CSA response behaviors
Corporate social advocacy (CSA) has become more prominent as companies continue taking stands on politically charged social issues. This study examines emotions and issue involvement as antecedents of theory of planned behavior variables (attitudes, subjective norms, and perceived behavioral control) to predict CSA response behaviors. A survey (N = 373) was conducted to examine the public’s response to a recent CSA example – Nike’s ad campaign fe…
Examining the impact of information processing on CSR communication response
This study tests arguments from the situational theory in the context of CSR communication with information processing as an antecedent. Differential message framing is examined as a moderating variable. A 4 × 1 online experiment was conducted to examine how differential CSR message framing may impact the relationship between different types of information processing and individuals’ problem recognition, constraint recognition, and involvement re…
Is Native Advertising Effective for Corporate Social Responsibility Messaging: How Advertising Recognition Affects ConsumerResponses to Proactive versus Reactive CSR
This study investigates how advertising recognition influences consumer responses to a native advertisement about proactive or reactive corporate social responsibility (CSR). The results indicate that participants expressed more favorable attitudes and greater word-of-mouth intention toward a native advertisement of proactive CSR than one of reactive CSR only when they did not recognize the persuasion purpose of the native advertisement. This stu…
Motivations for supporting corporate social advocacy: Applying the Simca model
Purpose This study examines why publics support corporate social advocacy (CSA) by looking at their support as a form of collective action that is motivated by individuals' shared group efficacy, anger and politicized identity by applying the Social Identity Model of Collective Action (SIMCA). Design/methodology/approach This study adopted an online survey ( N = 273), sampling US adults who supported a company's CSA effort. Findings The survey fo…
Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication
Despite the importance of companies’ corporate social responsibility (CSR) efforts to support the issue of empowering women, little is known about which communication strategies are effective for a successful CSR initiative. This research investigated how CSR messages influences consumer evaluations of a CSR activity supporting women’s empowerment via consumers’ cause involvement by conducting two experimental studies. In Study 1, a 2 (CSR messag…
Does sample source matter for theory? Testing model invariance with the influence of presumed influence model across Amazon Mechanical Turk and Qualtrics Panels
Examining native CSR advertising as a post-crisis response strategy
Although companies have started to adopt native CSR advertising for crisis communication, no existing research has examined this new phenomenon. To fill the gap, this study tested how crisis type and ad identification influence the effectiveness of native CSR advertising as a post-crisis response strategy. An online experiment was conducted using a nationally representative sample of U.S. adults. The results indicated that perceived manipulativen…
Do information disputes work: The effect of perceived risk, news disputes and credibility on consumer attitudes and trust toward biotechnology companies
Purpose This study examines a controversial issue (biotechnology) and how news disputes about misinformation related to the issue impacts individuals' attitudes toward a biotechnology company and their trust in the media source. Design/methodology/approach This study conducts a 2 (risk: low vs. high) x 2 (pre-existing attitude: anti gene-editing technology vs. pro gene-editing technology) x 2 (dispute message: absent vs. present) x 2 (media sourc…
“In this day and age, you have to stand for something”: Examining organizational advocacy issue choice and spokespeople in sport
Purpose This study aims to examine organizational advocacy or the more collective stance-taking efforts in a sports league – the National Basketball Association (NBA) – to see whether an organization can more effectively communicate about its advocacy efforts with different message spokespeople. The study aims to determine whether each respective message source – an athlete, a league commissioner, and the organization itself – could be effective …
Enhancing corporate social advocacy support: Self-efficacy, response efficacy, and collective efficacy as drivers of CSA behavioral intentions
This study examinesthe role of self-efficacy, response efficacy, and collective efficacy inshaping individuals’ attitudes toward corporate social advocacy (CSA), purchaseintentions, and positive word-of-mouth (WOM) intentions toward companiespracticing CSA. Two online surveys (Study 1: N = 329; Study 2: N= 317) were conducted by using a real company’s CSA on two issues: LGBTQ +rights (Study 1) and racial justice (Study 2). Response efficacy was p…
AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions
Psychology (11 works) · Political science (10 works) · Public relations (10 works) · Corporate social responsibility (9 works) · Social Psychology (9 works) · Business (8 works) · Computer Science (7 works) · Corporate Social Responsibility Reporting (7 works) · Advertising (6 works) · Public Relations and Crisis Communication (6 works)