Barbara Miller Gaither
Biographic Data
| ID | 4037041 |
|---|---|
| NAME | Barbara Miller Gaither |
| GIVEN NAMES | Barbara Miller |
| FAMILY NAME | Gaither |
| SIGNATURE | GAITHER B M |
| AFFILIATIONS | Elon University |
| ORCID | 0000-0001-9905-2801 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 51 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Exploring Corporate Social Advocacy in International Contexts: Evidence from Chile, South Korea, and the United States
The purpose of this study was to identify social issues that stakeholders expect corporations to address through corporate social advocacy (CSA) initiatives and the primary motivators of CSA initiatives perceived across three markets – Chile, South Korea, and the United States – thereby providing strategic guidance for companies seeking to expand their CSA efforts beyond the U.S. market. An online survey was conducted with 1,422 participants from…
Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues
Through a nationally representative U.S. survey of 1,214 participants, this study examined attitudes toward the role of corporations in public interest communications and response to a series of recent high-profile corporate social advocacy cases. Findings provide preliminary evidence for what types of public interests are most appropriate for organizations to address, based on perceived motivations, commitment to advocacy, and dimension of corpo…
Examining the Case of Dick’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy
This study examined corporate social advocacy and political activism through the case of DICK’s Sporting Goods and the company’s recent stance on gun control reform. Themes related to stakeholders, corporate values, and activism versus advocacy were explored through an interview with DICK’s President, documentation including an interview with DICK’s CEO and statements from the company, and a social media content analysis of 3,000 public tweets to…
Marketplace Advocacy by the U.S. Fossil Fuel Industries: Issues of Representation and Environmental Discourse
This study used the circuit of culture to examine advertisements and websites of U.S.-based industry trade groups representing the energy industries of coal (American Coalition for Clean Coal Electricity) and petroleum (American Petroleum Institute). Using a census of all advertisements available through the trade groups’ websites during spring 2014, the study identified 4 prominent narratives created by the American Coalition for Clean Coal Elec…
Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues
Through a nationally representative U.S. survey of 1,214 participants, this study examined attitudes toward the role of corporations in public interest communications and response to a series of recent high-profile corporate social advocacy cases. Findings provide preliminary evidence for what types of public interests are most appropriate for organizations to address, based on perceived motivations, commitment to advocacy, and dimension of corpo…
Examining the Case of Dick’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy
This study examined corporate social advocacy and political activism through the case of DICK’s Sporting Goods and the company’s recent stance on gun control reform. Themes related to stakeholders, corporate values, and activism versus advocacy were explored through an interview with DICK’s President, documentation including an interview with DICK’s CEO and statements from the company, and a social media content analysis of 3,000 public tweets to…
Marketplace Advocacy by the U.S. Fossil Fuel Industries: Issues of Representation and Environmental Discourse
This study used the circuit of culture to examine advertisements and websites of U.S.-based industry trade groups representing the energy industries of coal (American Coalition for Clean Coal Electricity) and petroleum (American Petroleum Institute). Using a census of all advertisements available through the trade groups’ websites during spring 2014, the study identified 4 prominent narratives created by the American Coalition for Clean Coal Elec…
Marketplace Advocacy by the U.S. Fossil Fuel Industries: Issues of Representation and Environmental Discourse
This study used the circuit of culture to examine advertisements and websites of U.S.-based industry trade groups representing the energy industries of coal (American Coalition for Clean Coal Electricity) and petroleum (American Petroleum Institute). Using a census of all advertisements available through the trade groups’ websites during spring 2014, the study identified 4 prominent narratives created by the American Coalition for Clean Coal Elec…
Examining the Case of Dick’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy
This study examined corporate social advocacy and political activism through the case of DICK’s Sporting Goods and the company’s recent stance on gun control reform. Themes related to stakeholders, corporate values, and activism versus advocacy were explored through an interview with DICK’s President, documentation including an interview with DICK’s CEO and statements from the company, and a social media content analysis of 3,000 public tweets to…
Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues
Through a nationally representative U.S. survey of 1,214 participants, this study examined attitudes toward the role of corporations in public interest communications and response to a series of recent high-profile corporate social advocacy cases. Findings provide preliminary evidence for what types of public interests are most appropriate for organizations to address, based on perceived motivations, commitment to advocacy, and dimension of corpo…
Exploring Corporate Social Advocacy in International Contexts: Evidence from Chile, South Korea, and the United States
The purpose of this study was to identify social issues that stakeholders expect corporations to address through corporate social advocacy (CSA) initiatives and the primary motivators of CSA initiatives perceived across three markets – Chile, South Korea, and the United States – thereby providing strategic guidance for companies seeking to expand their CSA efforts beyond the U.S. market. An online survey was conducted with 1,422 participants from…
Political science (3 works) · Politics (3 works) · Sociology (3 works) · Corporate social responsibility (2 works) · Corporate Social Responsibility Reporting (2 works) · Economics (2 works) · Law (2 works) · Law (2 works) · Media Studies and Communication (2 works) · Nonprofit Sector and Volunteering (2 works)