Examining the Case of Dick’s Sporting Goods
Realignment of Stakeholders through Corporate Social Advocacy
Bibliographic Data
| ID | 6172909 |
|---|---|
| Authors | Barbara Miller Gaither (0000-0001-9905-2801, Elon University), Lucinda Austin (0000-0002-3047-3701, University of North Carolina at Chapel Hill), Morgan E Collins (Elon University) |
| Year | 2018 |
| Volume | 2 |
| Issue | 2 |
| Pages | 176-176 |
| Publication date | 2018-09-17 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Journal of Public Interest Communications (JOURNAL) |
| Journal identifiers | ISSN: 2573-4342 • E-ISSN: 2573-4342 |
| Publisher | George A. Smathers Libraries (PUBLISHER • US) |
| DOI | 10.32473/jpic.v2.i2.p176 |
| OpenAlex | W2896419815 |
| Language | EN |
| Citations received | 16 |
| References cited | 8 |
This study examined corporate social advocacy and political activism through the case of DICK’s Sporting Goods and the company’s recent stance on gun control reform. Themes related to stakeholders, corporate values, and activism versus advocacy were explored through an interview with DICK’s President, documentation including an interview with DICK’s CEO and statements from the company, and a social media content analysis of 3,000 public tweets to DICK’s in the wake of the announcement. Findings revealed that DICK’s actions extended beyond corporate social advocacy into corporate political activism, partly driven by secondary stakeholders. This action created an opportunity for DICK’s to redefine and realign stakeholders while making corporate values clearer to these stakeholder groups
Action (physics · Corporate action · Corporate communication · Corporate governance · Corporate social responsibility · Documentation · Economics · Management · Political action · Political science · Politics · Public relations · Social movement · Sociology · Stakeholder · Law · Media Studies and Communication · Nonprofit Sector and Volunteering · Social Media and Politics
Engaging with corporate stances in the workplace
The positioning of CEOs as advocates and activists for societal change
Mobilizing supportive stakeholders
The influence of issue attitude, value involvement and consumer-company identification on consumers’ reactions to corporate social advocacy
‘Definitely not in the business of wanting to be associated’
Effects of Authenticity in Organizational Advocacy for Polarizing Issues
Can CEO Activism Be Good for the Organization? The Importance of Authenticity, Morality, and Timeliness
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives
Testing the viability of emotions and issue involvement as predictors of CSA response behaviors
Corporate social advocacy events as a window into the contemporary promotional industries
Politics and Corporate Content
Testing Publics’ Perceptions of Corporate Social Advocacy Messaging
Companies as Critics, Adapters, and Pioneers
Corporate Social Advocacy as Public Interest Communications
Advertising for Brands and Society
My Data, My Choice? Privacy, Commodity Activism, and Big Tech's Corporatization of Care in the Post-Roe Era
| Unique citing works | 16 |
|---|---|
| Citations per year | 2,29 |
| Citation span | 2019 - 2025 (7) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 16 |