Brandon C Boatwright
Biographic Data
| ID | 4037043 |
|---|---|
| NAME | Brandon C Boatwright |
| GIVEN NAMES | Brandon C |
| FAMILY NAME | Boatwright |
| SIGNATURE | BOATWRIGHT B C |
| AFFILIATIONS | Clemson University |
| ORCID | 0000-0003-1076-0217 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Promoting Teen Pregnancy Prevention
Although rates in the United States have declined significantly since the 1990s, the U.S. continues to have among the highest teen birth rates in the developed world, and recent policy changes in the U.S. warrant increased attention to pregnancy prevention efforts. This research employed a computational approach to analyze social media messages about a pregnancy prevention campaign with focus on analyzing responsibility attribution and frames tha…
The Local Perspective
As name, image, and likeness (NIL) continues to be a fixture within conversations surrounding collegiate athletics, the present study sought to examine the manner in which local television media in the United States framed NIL during news broadcasts. Through the lens of media framing, researchers conducted a comprehensive analysis of all local television broadcast content across the United States during the Fall of 2024. This analysis identified …
The student as stakeholder
Purpose The purpose of this study is to expand corporate social responsibility research in communication management by understanding the dynamics of university social responsibility (USR). The COVID-19 pandemic and social justice protests of 2020 provide a context to study communication about universities’ dual roles as economic engines and social activists. Messaging from a university about its social responsibility goals can impact student perc…
When Sports Fans Buy
While sports fandom and social media advertising have been widely studied, and all major, professional teams use social media campaigns for direct sales, there is surprisingly little research on the relationship between fans’ social media engagement behavior (SMEB) and their purchase intention (PI), and none that differentiates PI across different platforms and sports contexts. This study addresses those gaps by exploring (a) how different kinds …
“I Don’t Feel Like a Hero”
While much of the world watched rising numbers of COVID-19 infections and deaths from the safety of their homes, frontline healthcare providers (FHPs) were face-to-face with a virus that threatened the globe. While our social, political, and economic structures were ill-equipped to handle a global health crisis and our politicization of the disease nurtured divisive dialogues, FHPs pushed their own bodies and minds to unimaginable limits as they …
Athletes’ displaced dissent on social media
Organizational dissent is ubiquitous in task-oriented groups, including sports teams and leagues. Yet, how and to whom that dissent is voiced and the responses to dissent can vary extensively. This study investigates how professional athletes enact displaced dissent and how the public reacts via sentiment analysis of Trevor Bauer’s YouTube channel. Findings identified 53 triggering agents that were consistent with those of subordinates in traditi…
Embracing Computational Approaches to Social Media Research
Why Can’t We Play on Grass?”
This manuscript considers public discourse surrounding the link between playing surface and lower-extremity injuries within the context of a case study on New York Giants’ wide-receiver Sterling Shepard’s anterior cruciate ligament (ACL) tear, with an aim to identify and explain the use of narratives as a function of commenters’ stakeholder groups and expressions of fandom. Such an effort extends scholarship on issues of athlete health policy to …
Deteriorating Our Relationship for no Good Reason’
This study examines the contemporary nature of the relationship between sport journalists and media relations personnel, particularly within the context of collegiate athletics. Despite years of sharing a “symbiotic relationship” wherein both sides benefited from the success of the other, sports media professionals have cited a strained rapport, as sports information directors (SIDs) and media relations personnel have taken internal positions aim…
Exploring the Value of Multi-Modal Corporate Influencers
Despite a growing body of research around social media influencers (SMIs), relatively few studies have sought to examine the role of corporate influencers, or employees that act in the name of the organizational brand and positively influence its perception among publics and stakeholders. Even fewer have extended the study of SMIs beyond social media to include additional online or offline modalities. Addressing these gaps, this manuscript adopts…
A Manifestation of Their City as a God”
During the 2020 U.S. presidential election, Philadelphia Flyers mascot Gritty starred in political election-related memes as Philadelphia voters became central to the election outcome. With Gritty’s ability to transcend sport as a symbol of the political left during the election, our study was framed with theoretical discussions of mascot anthropomorphism and the concept of “home” in sport fandom. Using systematic discourse analysis, this paper a…
We Love You, We Hate You
Using a theoretical underpinning of parasocial interaction—BIRGing (basking in reflected glory) and CORFing (cutting off reflected failure)—this study explored fan reactions to high school athletes’ commitments to play football for National Collegiate Athletic Association Division I programs. A thematic analysis of tweets made by fans during the 2020 recruiting period was examined in two stages: (a) tweets directed toward recruits before they com…
Everyone Hates the NCAA
This manuscript is a case study into public responses to an amateurism transgression committed by Chase Young, a former Ohio State University football player and Heisman candidate. In November of 2019, Young utilized his personal Twitter to announce an amateurism transgression stemming from his acceptance of an improper loan. This study considers 1,674 public and direct replies to Young on Twitter. A variety of themes were identified, including a…
Is Privacy Dead? Does it Matter
Facebook holds vast amounts of data that provide artificial intelligence about attitudes and behaviors of 1.6 billon users throughout the world. The current study analyzes Facebook’s public communication regarding data collection and privacy to better understand how the company frames its message strategy, which affects user understanding. As calls for oversight and legislation of data privacy continue to surface, this study explores how Facebook…
Hashtag activism and message frames among social movement organizations
Coming Together Around Hashtags
It has been well established that during and after crisis or emergency events, groups of citizens come together to help one another, solve problems, and manage recovery or cleanup. These groups are called emergent citizen groups. They form organically and often disband when the emergency is managed. This study proposes that similar types of groups now form in digital spaces during and after crises. The authors studied conversation on Twitter that…
Embracing Computational Approaches to Social Media Research
Exploring the Value of Multi-Modal Corporate Influencers
Despite a growing body of research around social media influencers (SMIs), relatively few studies have sought to examine the role of corporate influencers, or employees that act in the name of the organizational brand and positively influence its perception among publics and stakeholders. Even fewer have extended the study of SMIs beyond social media to include additional online or offline modalities. Addressing these gaps, this manuscript adopts…
Everyone Hates the NCAA
This manuscript is a case study into public responses to an amateurism transgression committed by Chase Young, a former Ohio State University football player and Heisman candidate. In November of 2019, Young utilized his personal Twitter to announce an amateurism transgression stemming from his acceptance of an improper loan. This study considers 1,674 public and direct replies to Young on Twitter. A variety of themes were identified, including a…
Is Privacy Dead? Does it Matter
Facebook holds vast amounts of data that provide artificial intelligence about attitudes and behaviors of 1.6 billon users throughout the world. The current study analyzes Facebook’s public communication regarding data collection and privacy to better understand how the company frames its message strategy, which affects user understanding. As calls for oversight and legislation of data privacy continue to surface, this study explores how Facebook…
Coming Together Around Hashtags
It has been well established that during and after crisis or emergency events, groups of citizens come together to help one another, solve problems, and manage recovery or cleanup. These groups are called emergent citizen groups. They form organically and often disband when the emergency is managed. This study proposes that similar types of groups now form in digital spaces during and after crises. The authors studied conversation on Twitter that…
Hashtag activism and message frames among social movement organizations
Is Privacy Dead? Does it Matter
Facebook holds vast amounts of data that provide artificial intelligence about attitudes and behaviors of 1.6 billon users throughout the world. The current study analyzes Facebook’s public communication regarding data collection and privacy to better understand how the company frames its message strategy, which affects user understanding. As calls for oversight and legislation of data privacy continue to surface, this study explores how Facebook…
We Love You, We Hate You
Using a theoretical underpinning of parasocial interaction—BIRGing (basking in reflected glory) and CORFing (cutting off reflected failure)—this study explored fan reactions to high school athletes’ commitments to play football for National Collegiate Athletic Association Division I programs. A thematic analysis of tweets made by fans during the 2020 recruiting period was examined in two stages: (a) tweets directed toward recruits before they com…
Everyone Hates the NCAA
This manuscript is a case study into public responses to an amateurism transgression committed by Chase Young, a former Ohio State University football player and Heisman candidate. In November of 2019, Young utilized his personal Twitter to announce an amateurism transgression stemming from his acceptance of an improper loan. This study considers 1,674 public and direct replies to Young on Twitter. A variety of themes were identified, including a…
A Manifestation of Their City as a God”
During the 2020 U.S. presidential election, Philadelphia Flyers mascot Gritty starred in political election-related memes as Philadelphia voters became central to the election outcome. With Gritty’s ability to transcend sport as a symbol of the political left during the election, our study was framed with theoretical discussions of mascot anthropomorphism and the concept of “home” in sport fandom. Using systematic discourse analysis, this paper a…
When Sports Fans Buy
While sports fandom and social media advertising have been widely studied, and all major, professional teams use social media campaigns for direct sales, there is surprisingly little research on the relationship between fans’ social media engagement behavior (SMEB) and their purchase intention (PI), and none that differentiates PI across different platforms and sports contexts. This study addresses those gaps by exploring (a) how different kinds …
“I Don’t Feel Like a Hero”
While much of the world watched rising numbers of COVID-19 infections and deaths from the safety of their homes, frontline healthcare providers (FHPs) were face-to-face with a virus that threatened the globe. While our social, political, and economic structures were ill-equipped to handle a global health crisis and our politicization of the disease nurtured divisive dialogues, FHPs pushed their own bodies and minds to unimaginable limits as they …
Athletes’ displaced dissent on social media
Organizational dissent is ubiquitous in task-oriented groups, including sports teams and leagues. Yet, how and to whom that dissent is voiced and the responses to dissent can vary extensively. This study investigates how professional athletes enact displaced dissent and how the public reacts via sentiment analysis of Trevor Bauer’s YouTube channel. Findings identified 53 triggering agents that were consistent with those of subordinates in traditi…
Embracing Computational Approaches to Social Media Research
Why Can’t We Play on Grass?”
This manuscript considers public discourse surrounding the link between playing surface and lower-extremity injuries within the context of a case study on New York Giants’ wide-receiver Sterling Shepard’s anterior cruciate ligament (ACL) tear, with an aim to identify and explain the use of narratives as a function of commenters’ stakeholder groups and expressions of fandom. Such an effort extends scholarship on issues of athlete health policy to …
Deteriorating Our Relationship for no Good Reason’
This study examines the contemporary nature of the relationship between sport journalists and media relations personnel, particularly within the context of collegiate athletics. Despite years of sharing a “symbiotic relationship” wherein both sides benefited from the success of the other, sports media professionals have cited a strained rapport, as sports information directors (SIDs) and media relations personnel have taken internal positions aim…
Exploring the Value of Multi-Modal Corporate Influencers
Despite a growing body of research around social media influencers (SMIs), relatively few studies have sought to examine the role of corporate influencers, or employees that act in the name of the organizational brand and positively influence its perception among publics and stakeholders. Even fewer have extended the study of SMIs beyond social media to include additional online or offline modalities. Addressing these gaps, this manuscript adopts…
The student as stakeholder
Purpose The purpose of this study is to expand corporate social responsibility research in communication management by understanding the dynamics of university social responsibility (USR). The COVID-19 pandemic and social justice protests of 2020 provide a context to study communication about universities’ dual roles as economic engines and social activists. Messaging from a university about its social responsibility goals can impact student perc…
The Local Perspective
As name, image, and likeness (NIL) continues to be a fixture within conversations surrounding collegiate athletics, the present study sought to examine the manner in which local television media in the United States framed NIL during news broadcasts. Through the lens of media framing, researchers conducted a comprehensive analysis of all local television broadcast content across the United States during the Fall of 2024. This analysis identified …
Promoting Teen Pregnancy Prevention
Although rates in the United States have declined significantly since the 1990s, the U.S. continues to have among the highest teen birth rates in the developed world, and recent policy changes in the U.S. warrant increased attention to pregnancy prevention efforts. This research employed a computational approach to analyze social media messages about a pregnancy prevention campaign with focus on analyzing responsibility attribution and frames tha…
Sociology (15 works) · Psychology (12 works) · Political science (10 works) · Social Psychology (9 works) · Media studies (8 works) · Social media (8 works) · Sports, Gender, and Society (8 works) · Computer Science (7 works) · Public relations (7 works) · Business (6 works)