Is Privacy Dead? Does it Matter

How Facebook Frames its Data Policy Through Public Communication

Bibliographic Data

ID6172912
AuthorsBrandon C Boatwright (0000-0003-1076-0217, Clemson University), C Stephen White (University of Tennessee at Knoxville)
Year2020
Volume4
Issue1
Pages78-78
Publication date2020-05-22
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Journal of Public Interest Communications (JOURNAL)
Journal identifiersISSN: 2573-4342 • E-ISSN: 2573-4342
PublisherGeorge A. Smathers Libraries (PUBLISHER • US)
DOI10.32473/jpic.v4.i1.p78
OpenAlexW3027512980
LanguageEN
Citations received3
References cited9

Facebook holds vast amounts of data that provide artificial intelligence about attitudes and behaviors of 1.6 billon users throughout the world. The current study analyzes Facebook’s public communication regarding data collection and privacy to better understand how the company frames its message strategy, which affects user understanding. As calls for oversight and legislation of data privacy continue to surface, this study explores how Facebook defines data and how it frames its data policy through public communication. Results show Facebook addresses what data the company collects but fails to provide sufficient clarity explaining how data is stored or used. It frames its privacy policy in terms that benefit users without explanation of its business model

Business · CLARITY · Computer security · Data collection · Data Protection Act 1998 · Information privacy · Internet privacy · Legislation · Political science · Privacy by Design · Privacy policy · Sociology · Computer Science · Ethics and Social Impacts of AI · Law · Privacy-Preserving Technologies in Data · Privacy, Security, and Data Protection

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Open DOIOpen Access