Nichapat Sangkaew
Biographic Data
| ID | 4047460 |
|---|---|
| NAME | Nichapat Sangkaew |
| GIVEN NAMES | Nichapat |
| FAMILY NAME | Sangkaew |
| SIGNATURE | SANGKAEW N |
| AFFILIATIONS | Prince of Songkla University |
| ORCID | 0000-0003-4185-9375 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From culture to customer care
Tattoo tourism has emerged as a distinctive form of cultural and creative tourism in which ritual meanings, artistic practice, and professional customer care converge in an intimate and irreversible encounter. This study conceptualizes tattoo tourism not only as cultural consumption but also as a professionalized service experience. Google reviews from 664 tattoo studios across Thailand were analyzed using text mining, Naïve Bayes sentiment class…
Exploring traveller willingness to shift towards air pollution-free destinations
This study examines factors influencing travellers’ intention to switch to air pollution-free destinations using the push – pull-mooring theory. The results of structural equation modelling reveal that push factors have the most substantial effect on travellers’ switching intention. The findings highlight the strong preventive role of air pollution in travel behaviour, where the avoidance of polluted destinations compensated for the appeal of des…
Wealth and tourism in Thailand
This study investigated the relationship between community wealth and the tourism industry. We used geospatial analysis and User Generated Content from Google Maps to examine the distribution and density of tourist accommodations and attractions on a 2.4 km grid scale. Surprisingly, we found that there was no significant correlation between community wealth and attraction density, suggesting that increasing attractions may not necessarily lead to…
Does firm efficiency matter in the hospitality industry
Purpose A leading characteristic of international tourists at every tourist destination is their role as foreign–income disseminator, and a large number of papers have been dedicated to exploring their behavior. In contrast, this paper aims to shed light on the supply-side of tourism through the study of a hotels’ ability to internationalize their businesses. Design/methodology/approach Based on each hotel’s input data, its efficiency was estimat…
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Does firm efficiency matter in the hospitality industry
Purpose A leading characteristic of international tourists at every tourist destination is their role as foreign–income disseminator, and a large number of papers have been dedicated to exploring their behavior. In contrast, this paper aims to shed light on the supply-side of tourism through the study of a hotels’ ability to internationalize their businesses. Design/methodology/approach Based on each hotel’s input data, its efficiency was estimat…
Wealth and tourism in Thailand
This study investigated the relationship between community wealth and the tourism industry. We used geospatial analysis and User Generated Content from Google Maps to examine the distribution and density of tourist accommodations and attractions on a 2.4 km grid scale. Surprisingly, we found that there was no significant correlation between community wealth and attraction density, suggesting that increasing attractions may not necessarily lead to…
From culture to customer care
Tattoo tourism has emerged as a distinctive form of cultural and creative tourism in which ritual meanings, artistic practice, and professional customer care converge in an intimate and irreversible encounter. This study conceptualizes tattoo tourism not only as cultural consumption but also as a professionalized service experience. Google reviews from 664 tattoo studios across Thailand were analyzed using text mining, Naïve Bayes sentiment class…
Exploring traveller willingness to shift towards air pollution-free destinations
This study examines factors influencing travellers’ intention to switch to air pollution-free destinations using the push – pull-mooring theory. The results of structural equation modelling reveal that push factors have the most substantial effect on travellers’ switching intention. The findings highlight the strong preventive role of air pollution in travel behaviour, where the avoidance of polluted destinations compensated for the appeal of des…
Tourism (4 works) · Diverse Aspects of Tourism Research (3 works) · Geography (3 works) · Business (2 works) · Cruise Tourism Development and Management (2 works) · Destinations (2 works) · Economic and Environmental Valuation (2 works) · Economics (2 works) · Marketing (2 works) · Advertising (1 work)