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Does firm efficiency matter in the hospitality industry

An empirical examination of foreign demand for accommodation and hotel efficiency in Thailand

Bibliographic Data

ID6015597
AuthorsChayanon Phucharoen (0000-0003-0565-7389, Prince of Songkla University, corresponding author), Nichapat Sangkaew (0000-0003-4185-9375, Prince of Songkla University)
Year2021
Volume27
Issue1
Publication date2021-04-06
Open AccessYes
TypeARTICLE
VenueJournal of Tourism Analysis Revista de Análisis Turístico (JTA (JOURNAL)
Journal identifiersISSN: 2254-0644 • E-ISSN: 1885-2564
PublisherAECIT (PUBLISHER • ES)
DOI10.53596/jta.v27i1.354
OpenAlexW4312677413, W3004398346
LanguageEN
Citations received1
References cited35

Purpose A leading characteristic of international tourists at every tourist destination is their role as foreign–income disseminator, and a large number of papers have been dedicated to exploring their behavior. In contrast, this paper aims to shed light on the supply-side of tourism through the study of a hotels’ ability to internationalize their businesses. Design/methodology/approach Based on each hotel’s input data, its efficiency was estimated by a data envelopment analysis approach. Then, the hotel’s intensity of demand from foreign guests was regressed against hotel efficiency along with firm’ control variables. Findings Results from Heckman correction model indicate that ordinary least squares regression would be subject to selection bias, and the results from the correction model strongly indicate a positive linkage between the hotel’s efficiency level and its foreign to total guest ratio, especially in the sub-sample of hotels located in non-tourist destinations. In addition, the results also reveal that the availability of certain services and facilities at hotels are positively related to the number of foreign guests, namely, a spa service and swimming pools. Originality/value Therefore, the main implications from this study are twofold. First, if a hotel’s target market is international travelers, a swimming pool and the availability of a spa service are essential features for hotels in Thailand. Second, policies to improve productivity in hotels should be simultaneously implemented along with tourist-destination-promotion campaigns to optimize the economic impact of international tourist arrivals

Business · Data envelopment analysis · Destinations · Econometrics · Economics · Geography · Hospitality · Hospitality industry · Hotel industry · Industrial organization · Ordinary least squares · Originality · Productivity · Promotion (chess · Sample (material · Service (business · Statistics · Tourism · Value (mathematics · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Economic and Environmental Valuation · Efficiency Analysis Using DEA · Mathematics · Marketing

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Citations per year0.2
Citation span2021 - 2021 (1)
Highly citedNo

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