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Jonathan Hasford

Biographic Data

ID4100952
NAMEJonathan Hasford
GIVEN NAMESJonathan
FAMILY NAMEHasford
SIGNATUREHASFORD J
AFFILIATIONSUniversity of Central Florida, Orlando, FL 32826
VERIFIEDNo
TOTAL WORKS6
TOTAL CITATIONS14
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2013
LATEST PUBLICATION YEAR2026
H-INDEX3
  • Hard to Resist Quicker Decisions

    Open Access•Chao Lei, Jingjing Pan et al.•ARTICLE•Journal of Behavioral Decision…•2026

    As robots become increasingly integrated into daily life, researchers have begun to examine how they shape social influence and conformity in human–robot hybrid groups. However, prior work has focused almost exclusively on decision outcomes–the answers group members provide–while overlooking how decision time may also influence conformity. Across three studies, we investigate how the response time of human and robot group members shapes individua…

  • The oversharenting paradox

    Open Access•Sona Klucarova, Jonathan Hasford•ARTICLE•Current Psychology•2023

  • Your Cheatin' Heart

    Open Access•Jonathan Hasford, Blair Kidwell et al.•ARTICLE•Journal of Consumer Research•2022•Cited by: 3•References: 67

    Consumers routinely engage in fraudulent behaviors toward companies including returning products under false pretenses, lying when making insurance claims, and committing petty theft. However, research has been relatively limited in examining the psychological mechanisms that contribute to such behavior. Based on dual-processing models of morality, differences in an individual's emotional intelligence and selfishness are predicted to impact the l…

  • Emotional Ability and Associative Learning

    Open Access•Jonathan Hasford, Blair Kidwell et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 5•References: 44

    We extend evaluative conditioning research by examining how differences in emotional ability impact implicit and explicit attitude formation from conditioning. Across five studies, the ability to experience emotional information enhanced the valence of implicit attitudes toward a conditioned stimulus (CS). Conversely, the ability to reason about emotional information reduced the impact of implicit CS attitudes on subsequent explicit evaluations. …

  • Happy Wife, Happy Life

    Open Access•Jonathan Hasford, Blair Kidwell et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 5•References: 58

    The authors extend research on dyadic decision making by examining how relationship partners influence consumer eating patterns. Using research from relationship science and evolutionary psychology, the authors find that romantic relationship motives of formation and maintenance influence eating behaviors. Specifically, females are influenced by the eating patterns (i.e., healthiness/unhealthiness) of males when relationship formation motives are…

  • Should I think carefully or sleep on it

    Jonathan Hasford•ARTICLE•Journal of Experimental Social…•2013•Cited by: 1•References: 20

  • Emotional Ability and Associative Learning

    Open Access•Jonathan Hasford, Blair Kidwell et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 5•References: 44

    We extend evaluative conditioning research by examining how differences in emotional ability impact implicit and explicit attitude formation from conditioning. Across five studies, the ability to experience emotional information enhanced the valence of implicit attitudes toward a conditioned stimulus (CS). Conversely, the ability to reason about emotional information reduced the impact of implicit CS attitudes on subsequent explicit evaluations. …

  • Happy Wife, Happy Life

    Open Access•Jonathan Hasford, Blair Kidwell et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 5•References: 58

    The authors extend research on dyadic decision making by examining how relationship partners influence consumer eating patterns. Using research from relationship science and evolutionary psychology, the authors find that romantic relationship motives of formation and maintenance influence eating behaviors. Specifically, females are influenced by the eating patterns (i.e., healthiness/unhealthiness) of males when relationship formation motives are…

  • Your Cheatin' Heart

    Open Access•Jonathan Hasford, Blair Kidwell et al.•ARTICLE•Journal of Consumer Research•2022•Cited by: 3•References: 67

    Consumers routinely engage in fraudulent behaviors toward companies including returning products under false pretenses, lying when making insurance claims, and committing petty theft. However, research has been relatively limited in examining the psychological mechanisms that contribute to such behavior. Based on dual-processing models of morality, differences in an individual's emotional intelligence and selfishness are predicted to impact the l…

  • Should I think carefully or sleep on it

    Jonathan Hasford•ARTICLE•Journal of Experimental Social…•2013•Cited by: 1•References: 20

  • Should I think carefully or sleep on it

    Jonathan Hasford•ARTICLE•Journal of Experimental Social…•2013•Cited by: 1•References: 20

  • Emotional Ability and Associative Learning

    Open Access•Jonathan Hasford, Blair Kidwell et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 5•References: 44

    We extend evaluative conditioning research by examining how differences in emotional ability impact implicit and explicit attitude formation from conditioning. Across five studies, the ability to experience emotional information enhanced the valence of implicit attitudes toward a conditioned stimulus (CS). Conversely, the ability to reason about emotional information reduced the impact of implicit CS attitudes on subsequent explicit evaluations. …

  • Happy Wife, Happy Life

    Open Access•Jonathan Hasford, Blair Kidwell et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 5•References: 58

    The authors extend research on dyadic decision making by examining how relationship partners influence consumer eating patterns. Using research from relationship science and evolutionary psychology, the authors find that romantic relationship motives of formation and maintenance influence eating behaviors. Specifically, females are influenced by the eating patterns (i.e., healthiness/unhealthiness) of males when relationship formation motives are…

  • Your Cheatin' Heart

    Open Access•Jonathan Hasford, Blair Kidwell et al.•ARTICLE•Journal of Consumer Research•2022•Cited by: 3•References: 67

    Consumers routinely engage in fraudulent behaviors toward companies including returning products under false pretenses, lying when making insurance claims, and committing petty theft. However, research has been relatively limited in examining the psychological mechanisms that contribute to such behavior. Based on dual-processing models of morality, differences in an individual's emotional intelligence and selfishness are predicted to impact the l…

  • The oversharenting paradox

    Open Access•Sona Klucarova, Jonathan Hasford•ARTICLE•Current Psychology•2023

  • Hard to Resist Quicker Decisions

    Open Access•Chao Lei, Jingjing Pan et al.•ARTICLE•Journal of Behavioral Decision…•2026

    As robots become increasingly integrated into daily life, researchers have begun to examine how they shape social influence and conformity in human–robot hybrid groups. However, prior work has focused almost exclusively on decision outcomes–the answers group members provide–while overlooking how decision time may also influence conformity. Across three studies, we investigate how the response time of human and robot group members shapes individua…

Psychology (5 works) · Social Psychology (5 works) · Perception (3 works) · Cognitive psychology (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Developmental psychology (2 works) · Psychology of Moral and Emotional Judgment (2 works) · Associative learning (1 work) · Associative property (1 work) · Attachment and Relationship Dynamics (1 work)

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