Serena D’hooge
Biographic Data
| ID | 4101098 |
|---|---|
| NAME | Serena D’hooge |
| GIVEN NAMES | Serena |
| FAMILY NAME | D’hooge |
| SIGNATURE | D’HOOGE S |
| AFFILIATIONS | Rotterdam Study |
| ORCID | 0000-0002-3373-441X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Exploring the potential of evaluative conditioning to alter attitudes towards gambling
The rise of online gambling activities increases the risk of developing a gambling disorder (listed in the DSM-5), with serious personal and societal consequences. This study explores whether an evaluative conditioning (EC) intervention, suitable for social marketing campaigns, can reduce gambling-related attitudes and intentions. In a longitudinal between-subjects experiment (EC vs. control condition) among 170 participants, both groups showed d…
The Science of Creating Brand Associations
The continuous trinity model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process level (predictive learning, referential learning, and direct affect transfer). A core proposition derived from research on a…
The Science of Creating Brand Associations
The continuous trinity model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process level (predictive learning, referential learning, and direct affect transfer). A core proposition derived from research on a…
The Science of Creating Brand Associations
The continuous trinity model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process level (predictive learning, referential learning, and direct affect transfer). A core proposition derived from research on a…
Exploring the potential of evaluative conditioning to alter attitudes towards gambling
The rise of online gambling activities increases the risk of developing a gambling disorder (listed in the DSM-5), with serious personal and societal consequences. This study explores whether an evaluative conditioning (EC) intervention, suitable for social marketing campaigns, can reduce gambling-related attitudes and intentions. In a longitudinal between-subjects experiment (EC vs. control condition) among 170 participants, both groups showed d…
Advertising (2 works) · Business (2 works) · Psychology (2 works) · Conditioning (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Gambling Behavior and Treatments (1 work) · Mathematics (1 work) · Media, Gender, and Advertising (1 work) · Social Psychology (1 work)